Amasty SEO Toolkit
Amasty SEO Toolkit: A Magento-focused SEO extension with core tools free and deeper automation in paid tiers. Ranked #15 of 29 in Ecommerce SEO Software by our editors (7.8/10); pricing: Free plan; best for magento stores needing all-in-one SEO controls.
At a glance
- Editor score7.8 / 10
- PricingFree plan
- Best forMagento stores needing all-in-one SEO controls
- Free planYes
- Platform focusMagento
- Founded2009 · Nicosia, Cyprus; Warsaw, Poland
- Facts checked21 Sep 2026
Where it wins
- Free tier includes SEO Toolbar and automatic redirects
- Pro adds templates, rich snippets, sitemaps, and cross-linking
- Premium adds indexing, bulk alt tags, WebP, and AI controls
Where it doesn't
- Designed for self-hosted Magento installations
- Advanced automation and AI features require higher tiers
- Annual subscriptions apply to paid product plans
Our verdict on Amasty SEO Toolkit
Amasty SEO Toolkit is a Magento 2 extension for ecommerce store owners and teams managing self-hosted stores. It brings technical SEO, product data markup, content controls, diagnostics, and automation into one Magento-focused toolkit. Its feature set covers metadata templates, canonical URLs, unique product URLs, redirects, internal and external cross-linking, HTML and XML sitemaps, SEO Toolbar diagnostics, AI-generated content, and LLMs.txt file generation. Hyvä Theme, GraphQL, Facebook Pixel, and Google Indexing API integrations extend its platform fit.
The plan structure moves from core controls to broader automation. The free tier includes the SEO Toolbar, automatic redirects, custom URLs for the default search results page, default robot tags for categories and products, and pagination settings. SEO Toolkit Pro adds meta tag templates, Google rich snippets, cross-linking, unique product URLs, sitemaps, and the AI Content Generator. SEO Toolkit Premium includes Pro features plus AI Content Generator Pro, Google Indexing API integration, bulk alt-tag generation, WebP conversion, and AI prompt management. According to the vendor's help information, paid product subscriptions are annual; the free tier is not a trial and can continue after a subscription becomes inactive.
The strongest fit is a Magento team that wants one extension for store SEO settings, structured product data, URL management, linking, sitemaps, and content assistance. Premium is aimed at teams that also need indexing automation, image-related SEO workflows, and more controlled AI generation. The trade-off is platform scope: this is built around self-hosted Magento rather than a broad ecommerce platform mix. Stores already committed to Magento and seeking centralized SEO controls should shortlist it; teams needing a platform-neutral SEO product should choose an alternative.
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Amasty SEO Toolkit pricing
All 3 Amasty SEO Toolkit plans and prices →
Amasty SEO Toolkit fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Platform focus | Magento |
| Faceted navigation tools | Not verified |
| Product schema tools | Yes |
| Product feed optimization | Not verified |
| Tracked keywords | Not verified |
| Store-search SEO | Yes |
| Deployment | Self-hosted |
| Support | Email, Live chat, Phone, Tickets, Community, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Magento 2, Hyvä Theme, GraphQL, Google Indexing API, Facebook Pixel |
| Pricing | Free plan (source) |
| Website | amasty.com |
| Facts checked | 21 Sep 2026 |
Amasty SEO Toolkit integrations
Amasty SEO Toolkit lists 5 integrations on its own site.
- Magento 2
- Hyvä Theme
- GraphQL
- Google Indexing API
- Facebook Pixel
Alternatives to Amasty SEO Toolkit
- StoreSEOA broad Shopify SEO toolkit with generous entry-level limits and AI workflows.9.3
- Mirasvit Advanced SEO SuiteA paid Magento SEO suite combining technical controls, audits, templates, and AI-assisted corrections.9.1
- Mageplaza SEO ExtensionA focused Magento SEO extension with strong faceted-navigation controls and structured data.9.0
See all Amasty SEO Toolkit alternatives →
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Featured on iTechGuides
Amasty SEO Toolkit is listed in our Ecommerce SEO Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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