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Amasty SEO Toolkit review

Freemium#15 of 29 in Ecommerce SEO Software

A Magento-focused SEO extension with core tools free and deeper automation in paid tiers.

7.8/10Editor score
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Amasty SEO Toolkit7.8 Visit Amasty

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Amasty SEO Toolkit is a Magento 2 extension for ecommerce store owners and teams managing self-hosted stores. It brings technical SEO, product data markup, content controls, diagnostics, and automation into one Magento-focused toolkit. Its feature set covers metadata templates, canonical URLs, unique product URLs, redirects, internal and external cross-linking, HTML and XML sitemaps, SEO Toolbar diagnostics, AI-generated content, and LLMs.txt file generation. Hyvä Theme, GraphQL, Facebook Pixel, and Google Indexing API integrations extend its platform fit.

The plan structure moves from core controls to broader automation. The free tier includes the SEO Toolbar, automatic redirects, custom URLs for the default search results page, default robot tags for categories and products, and pagination settings. SEO Toolkit Pro adds meta tag templates, Google rich snippets, cross-linking, unique product URLs, sitemaps, and the AI Content Generator. SEO Toolkit Premium includes Pro features plus AI Content Generator Pro, Google Indexing API integration, bulk alt-tag generation, WebP conversion, and AI prompt management. According to the vendor's help information, paid product subscriptions are annual; the free tier is not a trial and can continue after a subscription becomes inactive.

The strongest fit is a Magento team that wants one extension for store SEO settings, structured product data, URL management, linking, sitemaps, and content assistance. Premium is aimed at teams that also need indexing automation, image-related SEO workflows, and more controlled AI generation. The trade-off is platform scope: this is built around self-hosted Magento rather than a broad ecommerce platform mix. Stores already committed to Magento and seeking centralized SEO controls should shortlist it; teams needing a platform-neutral SEO product should choose an alternative.

Amasty SEO Toolkit pros and cons

  • Where it wins
    • Free tier includes SEO Toolbar and automatic redirects
    • Pro adds templates, rich snippets, sitemaps, and cross-linking
    • Premium adds indexing, bulk alt tags, WebP, and AI controls
  • Where it doesn't
    • Designed for self-hosted Magento installations
    • Advanced automation and AI features require higher tiers
    • Annual subscriptions apply to paid product plans

Amasty SEO Toolkit fact sheet, pricing and score →

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