AFS Analytics review
Broad ecommerce analytics with a useful free tier and scalable paid plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
AFS Analytics is a web analytics platform for websites and online stores, with coverage spanning real-time reporting, visitor profiles, engagement analysis, heatmaps, events, funnels, campaigns, SEO, predictive analytics, and ecommerce performance. It is suited to small ecommerce teams that want more than basic traffic reporting, particularly those working with WordPress, WooCommerce, Shopify, Wix, or PrestaShop. Web access and a REST API support both dashboard-based analysis and metric retrieval.
The free plan supports up to 20,000 monthly pageviews, real-time reporting, basic metrics and KPIs, and current-year data retention. Paid plans scale from Lite through Enterprise, with monthly pageview limits ranging from 250,000 to 5,000,000 and order limits from 150 to 50,000 per month. Lite, Standard, Pro, and Enterprise include heatmaps, campaign tracking, advanced SEO features, and event tracking. The published plans therefore make the upgrade path clear by traffic and order volume, while paid pricing is platform-specific in the Shopify App Store listing.
AFS Analytics stands out for combining ecommerce reporting with predictive analytics, visitor journeys, keyword discovery, customizable dashboards, scheduled PDF reports, and API access. That breadth should appeal to stores wanting one system for acquisition, behavior, conversion, and revenue analysis. The trade-off is that smaller sites must monitor the Free plan’s pageview ceiling and current-year retention, while teams needing broader access than web and API workflows should look elsewhere. Choose AFS Analytics for wide ecommerce coverage and a low-cost starting point; consider an alternative if narrowly focused analytics or different platform requirements matter more.
Questions about AFS Analytics
Does AFS Analytics have a free plan? Yes, there is a free plan.
What does AFS Analytics run on? Web. It runs in the cloud.
What does AFS Analytics integrate with? 4 integrations: WordPress, WooCommerce, Shopify and PrestaShop.
Who is AFS Analytics built for? Solo users, small businesses and mid-market companies (our editorial estimate).
AFS Analytics pros and cons
- Where it wins
- Free plan includes real-time reporting and basic KPIs
- Covers funnels, heatmaps, SEO, campaigns, and ecommerce
- Integrates with WordPress, Shopify, WooCommerce, Wix, and PrestaShop
- Where it doesn't
- Free plan is limited to 20,000 monthly pageviews
- Free plan retains only current-year data
- Paid pricing is platform-specific and not fully shown across plans
AFS Analytics fact sheet, pricing and score →
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