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Adzooma review

Freemium#27 of 49 in Marketing Analytics SoftwarePaid Search Advertising SoftwareAd Management

A PPC-focused dashboard for audits, budget pacing and campaign recommendations.

6.6/10Editor score
Adzooma6.6 Visit Adzooma

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Adzooma is a web-based paid advertising management and reporting platform for PPC marketers, freelancers, businesses and agencies. It brings connected Google Ads, Microsoft Advertising and Meta Ads accounts into one dashboard for audits, performance reporting, budget pacing and campaign recommendations. It is aimed at advertisers who want to review and manage campaigns across those platforms, rather than a broad marketing analytics suite.

The plan progression is centered on reporting cadence and account oversight. Free includes monthly PPC performance reports, monthly opportunity analysis, budget tracking and one user seat. Silver moves reports to weekly, adds custom alerts and branded performance reports, and includes priority support. Gold provides daily PPC performance reports and unlimited PPC alerts, alongside branded reports and priority support. The published pricing information gives a starting price of 69; annual totals and monthly prices are listed on the pricing page. A free plan makes it possible to begin with monthly reporting, while paid tiers suit teams that need more frequent visibility or branded exports.

The core value is the PPC workflow: account audits, campaign performance and opportunity reporting, budget tracking at account and project level, and optimization recommendations with one-click fixes. Multiple connected accounts can be managed in the same dashboard. Integrations include Google Ads, Microsoft Advertising, Meta Ads and Slack; the product is web-based and cloud-deployed. SEO and website metrics reporting add some scope, but the emphasis remains paid campaigns, and historical data is listed as one year. Choose Adzooma if cross-platform PPC audits and recommendations are the priority; advertisers seeking broader reporting depth or longer historical analysis should consider a wider analytics tool.

Adzooma pros and cons

  • Where it wins
    • Audits Google, Microsoft and Meta ad accounts in one dashboard
    • Tracks account- and project-level budgets and pacing
    • Offers campaign recommendations and one-click fixes
  • Where it doesn't
    • Reporting centers on PPC, with SEO and website metrics as add-ons
    • The Free plan limits reporting and opportunity analysis to monthly
    • Historical data is listed as one year

Adzooma fact sheet, pricing and score →

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