AdWyse review
An inexpensive Shopify attribution tool with basic free tracking and deeper Pro analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AdWyse is a web-based marketing attribution platform for Shopify merchants. It connects Shopify with Facebook Ads and Google Ads, then matches orders to campaigns using UTM parameters, FBCLID, GCLID, landing-page referrers, and server-side Shopify webhooks. The product is aimed at smaller stores that want campaign-level ROAS, conversion-funnel visibility, and attribution without adopting a broader marketing analytics system. Its free plan provides a basic starting point, while Pro is designed for merchants needing more detailed attribution and optimization features.
The plan structure is straightforward. Free costs $0 per month and includes a basic ROAS dashboard, conversion funnel, one ad account, up to 100 orders per month, and 30 days of data history. A 7-day free trial is available, and Pro costs $99.99 per month with unlimited ad accounts and orders. The paid tier adds multi-touch attribution, the Server-side Conversions API, an AI Assistant, cohort retention analysis, and a Predictive Budget Optimizer. It also supports first-click and last-click attribution, campaign comparisons across platforms and date ranges, CSV export, and new-versus-repeat ROAS analysis.
AdWyse fits stores whose advertising activity is concentrated in Shopify, Facebook Ads, and Google Ads. The focused integration set keeps the product aligned with Shopify revenue attribution, but it may not suit businesses that need a wider advertising, commerce, or analytics ecosystem. The free plan is appropriate for basic order and campaign visibility at modest volume. Choose Pro when multi-touch analysis, server-side tracking, AI campaign recommendations, cohort reporting, or predictive budget allocation justify the monthly cost. Businesses needing broader platform coverage should consider an alternative with more integrations.
AdWyse pros and cons
- Where it wins
- Free plan includes a basic ROAS dashboard and conversion funnel
- Pro adds multi-touch attribution and server-side Conversions API
- Tracks ROAS using Shopify revenue and synchronized ad spend
- Where it doesn't
- Integrations focus on Shopify, Facebook Ads, and Google Ads
- Free plan is limited to one ad account and 100 orders monthly
- Advanced analysis requires the $99.99 monthly Pro plan
AdWyse fact sheet, pricing and score →
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