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Advanced Custom Fields review

Freemium#26 of 34 in Wordpress Plugins

A flexible field toolkit for WordPress developers, with core features free and advanced tools in PRO.

6.9/10Editor score
Visit ACF
Advanced Custom Fields6.9 Visit ACF

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advanced Custom Fields (ACF) is a WordPress plugin for creating and managing structured custom fields on posts, pages, and custom post types. It is aimed at developers who need to define how site content is organized and displayed. The free version provides core custom-field functionality; ACF PRO adds tools for repeaters, flexible layouts, galleries, options pages, and custom blocks. It runs on self-hosted WordPress and supports Gutenberg and Elementor.

For developers building structured editorial workflows, the PRO feature set extends beyond individual fields. Repeater fields group repeatable subfields, while Flexible Content fields let editors define and order content layouts. ACF Blocks offers a PHP-based framework for custom block types in the WordPress block editor. Options Pages hold global site data, and the Gallery field manages image collections. Clone fields reuse existing fields and field groups; Local JSON and import/export tools support moving field groups. Choose ACF when this level of content modeling is useful; a simpler field requirement may not call for its broader PRO toolkit.

The free version is available, while the annual PRO plans are Personal at $49 per website per year, Freelancer at $149 per website per year, and Agency at $249 per year. Each plan lists all PRO features and unlimited updates per year. Personal licenses one production site, with unlimited development and staging activations. Multisite is supported, but PRO must be activated on each subsite where it is used, plus the network's main site for automatic updates. ACF offers documentation, community support, and ticket support, along with a 30-day refund period. The per-site licensing and multisite activation requirements matter for larger installations, so teams should account for those before choosing a plan.

Advanced Custom Fields pros and cons

  • Where it wins
    • Repeater and Flexible Content fields support structured, repeatable layouts.
    • ACF Blocks provides a PHP-based framework for custom block types.
    • Local JSON and import/export tools help move field groups between sites.
  • Where it doesn't
    • PRO Personal covers one licensed production site.
    • PRO activations are required on each multisite subsite.
    • PRO licenses are billed annually per website or plan.

Advanced Custom Fields fact sheet, pricing and score →

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