Adikteev review
A retargeting service for app teams focused on re-engagement, retention, and incremental revenue.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Adikteev provides app retargeting services for marketers seeking to re-engage existing users, improve retention, and generate incremental revenue. Its stated fit includes mid-market and enterprise teams, as well as gaming and non-gaming apps. The offering combines audience analysis, segmentation, campaign setup, and churn prediction with bidding based on churn scores. It also describes user-acquisition campaigns on connected TV, extending beyond app retargeting.
Measurement is a notable part of the service: Adikteev describes incrementality analysis using a control group, along with click-through and view-through attribution. For iOS retargeting, it uses deterministic and probabilistic approaches. These capabilities may suit teams that want to assess whether campaigns produce incremental outcomes and address iOS retargeting, rather than rely on a simple re-engagement setup. The company also has an in-house creative team producing video and playable ad assets, which makes campaign creative part of the service rather than a standalone reporting feature.
Pricing is custom, and Adikteev directs prospective customers to contact sales; there is no free plan. That buying model is better suited to organizations evaluating a managed, campaign-focused service than teams seeking self-serve pricing or a low-commitment tool. GDPR is listed as a compliance standard. Adikteev is worth considering for larger app marketers who prioritize churn-focused retargeting, creative production, and incrementality measurement. Teams looking for broad platform coverage or transparent, published plan prices should compare alternatives before proceeding.
Adikteev pros and cons
- Where it wins
- Uses churn prediction and churn-score bidding for retargeting.
- Measures incrementality with a control group and supports click/view attribution.
- Produces custom video and playable ads through an in-house creative team.
- Where it doesn't
- Pricing is custom and requires contacting Adikteev.
- Its focus is app retargeting rather than a broad mobile advertising toolkit.
- iOS approaches are described, but broader mobile OS coverage is not established.
Adikteev fact sheet, pricing and score →
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