Adentro
Adentro: Guest WiFi turns customer visits into segmented audiences and ad attribution. Ranked #7 of 16 in Location-Based Marketing Software by our editors (8.5/10); pricing: Paid; best for retailers building ad audiences from guest WiFi.
At a glance
- Editor score8.5 / 10
- PricingPaid
- Best forRetailers building ad audiences from guest WiFi
- Free planNo
- Facts checked24 Sep 2026
Where it wins
- Segments guests by visit frequency, dwell time, and preferences
- Automates behavior-based email and Meta and Instagram retargeting
- Walk-Through Rate links ad exposure with verified store visits
Where it doesn't
- Guest WiFi is the location data source
- Ad retargeting is listed for Meta and Instagram
- The listed Pro plan includes POS integration but not broader platform details
Our verdict on Adentro
Adentro connects guest WiFi activity at physical locations with customer marketing and analytics. It captures contact details and visit behavior, then supports audience segmentation, email automation, retargeting, and attribution. The product is positioned for restaurants, retailers, venues, malls, and other businesses serving walk-in customers. It is a fit for teams that want to turn WiFi visits into marketing audiences; businesses without guest WiFi or seeking a broader set of location data sources may find its focus restrictive.
Its distinctive measurement feature is Walk-Through Rate attribution, which connects ad exposure with verified in-store visits. That gives marketers a way to assess whether campaigns correspond with store traffic, rather than relying only on online engagement. Adentro also segments customers by frequency of visits, dwell time, and preferences, and supports lookalike audiences. The listed ad channels include Meta, Instagram, TikTok, and CTV, while retargeting is specifically described for Meta and Instagram. Buyers should distinguish that broader channel listing from the stated retargeting capabilities.
The Pro plan highlights a branded hotspot, contact database, foot traffic analytics, email marketing and Walk-Through attribution, plus POS integration. Integrations named include Cisco, Meraki, Punchh, Thanx, and Paytronix, and the platform connects to point-of-sale, loyalty, and email systems. Deployment is cloud-based, with web listed as its platform and email support available. Adentro makes sense for location-based businesses prioritizing guest WiFi capture, behavior-driven campaigns, and in-store visit measurement. Teams that need more varied location data inputs or wider documented platform coverage should compare alternatives before choosing it.
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Adentro pricing
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Adentro fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Geofencing | Not verified |
| Campaign activation | Email_sms |
| Location measurement | Store_visits |
| Audience segments | Yes |
| Supported ad channels | Meta, Instagram, TikTok, CTV |
| Location data sources | Guest WiFi |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Cisco, Meraki, Punchh, Thanx, Paytronix |
| Pricing | Paid (source) |
| Website | adentro.com |
| Facts checked | 24 Sep 2026 |
Adentro integrations
Adentro lists 5 integrations on its own site.
- Cisco
- Meraki
- Punchh
- Thanx
- Paytronix
Alternatives to Adentro
- AziraA location marketing platform spanning audience building, multichannel activation and visit measurement.9.2
- InMarketA location-focused platform for activating campaigns and measuring store visits and purchases.9.0
- CuebiqMeasure store visits and activate location-based audiences across advertising channels.8.9
See all Adentro alternatives →
Adentro vs the competition
- Adentro vs Azira
- Adentro vs InMarket
- Adentro vs Cuebiq
- Adentro vs Simpli.fi
- Adentro vs Aislelabs
- Adentro vs Cloud4Wi
Compare Adentro with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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