17hats
17hats: A broad photography CRM suite with strong workflows, but a high starting price. Ranked #17 of 23 in Photography Studio Management Software by our editors (7.6/10); pricing: 7-day trial; best for established businesses needing a general CRM suite.
At a glance
- Editor score7.6 / 10
- Pricing7-day trial
- Best forEstablished businesses needing a general CRM suite
- Free planNo
- Paid from$600/yr
- Online bookingYes
- Founded2011 · California, United States
- Facts checked21 Sep 2026
Where it wins
- Combines booking, contracts, portals, payments, and lead pipelines
- Workflow automation covers emails, documents, and tasks
- Supports photography-focused and general business integrations
Where it doesn't
- Starts at $60 per month with no free plan
- Available on the web platform only
- One all-inclusive plan offers limited tier choice
Our verdict on 17hats
17hats is a web-based business management platform and CRM for service-driven small businesses, including photographers. It brings lead capture, online scheduling, booking, contracts with electronic signatures, client portals, questionnaires, invoices, online payments, pipelines, and workflow automation into one system. Clients can complete documents, sign contracts, pay invoices, and view project details through the portal, making it suited to established photography businesses that need a general CRM suite rather than a narrow booking tool.
Pricing is straightforward but expensive for a broadly scoped platform. The published plans show one all-inclusive 17hats subscription at $60 per month, $600 per year, or $800 for two years, with all features included at each payment option. There is no free plan, and the free trial lasts 7 days. The all-inclusive structure means businesses do not need to compare feature gates between paid tiers, but it also leaves less flexibility for teams that want a lower-cost entry plan or only a small subset of the feature set.
Its ecosystem fit is a notable strength for photography workflows. 17hats supports Google Calendar and Apple Calendar, payment services including Stripe and Square, QuickBooks Online, Zapier, Zoom, and photography tools such as Fundy, ProSelect, ShootProof, and N-Vu. It also connects with The Knot and WeddingWire. Businesses looking for booking, client communication, documents, payments, and automation in one place should find the breadth relevant. Those seeking a lower starting price, a free plan, or a non-web platform should consider an alternative.
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17hats pricing
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17hats fact sheet
| Free plan | No |
|---|---|
| Paid from | $600/yr |
| Online booking | Yes |
| Contracts & e-signatures | Yes |
| Workflow automation | Yes |
| Client portal | Yes |
| Calendar sync | Yes |
| Invoicing & payments | Yes |
| Lead capture | Yes |
| Free trial | 7 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Live chat, Docs |
| Built for | Solo, Small business (editorial estimate) |
| Integrations | 13 integrations: Google Calendar, Apple Calendar, Stripe, Square, QuickBooks Online, Zapier … See all → |
| Pricing | 7-day trial (source) |
| Website | 17hats.com |
| Facts checked | 21 Sep 2026 |
17hats integrations
17hats lists 13 integrations on its own site.
- Google Calendar
- Apple Calendar
- Stripe
- Square
- QuickBooks Online
- Zapier
- Zoom
- Fundy
- ProSelect
- ShootProof
- N-Vu
- The Knot
- WeddingWire
Alternatives to 17hats
- PhotoCRMA free photography business suite with paid storage, white-label branding, and payment fees.9.4
- Pixieset Studio ManagerA focused studio manager with strong core workflows and accessible paid plans.9.2
- Studio NinjaA deep photography workflow suite for studios that need integrations and team features.9.0
Also Ranked In
17hats is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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