17hats review
A broad photography CRM suite with strong workflows, but a high starting price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
17hats is a web-based business management platform and CRM for service-driven small businesses, including photographers. It brings lead capture, online scheduling, booking, contracts with electronic signatures, client portals, questionnaires, invoices, online payments, pipelines, and workflow automation into one system. Clients can complete documents, sign contracts, pay invoices, and view project details through the portal, making it suited to established photography businesses that need a general CRM suite rather than a narrow booking tool.
Pricing is straightforward but expensive for a broadly scoped platform. The published plans show one all-inclusive 17hats subscription at $60 per month, $600 per year, or $800 for two years, with all features included at each payment option. There is no free plan, and the free trial lasts 7 days. The all-inclusive structure means businesses do not need to compare feature gates between paid tiers, but it also leaves less flexibility for teams that want a lower-cost entry plan or only a small subset of the feature set.
Its ecosystem fit is a notable strength for photography workflows. 17hats supports Google Calendar and Apple Calendar, payment services including Stripe and Square, QuickBooks Online, Zapier, Zoom, and photography tools such as Fundy, ProSelect, ShootProof, and N-Vu. It also connects with The Knot and WeddingWire. Businesses looking for booking, client communication, documents, payments, and automation in one place should find the breadth relevant. Those seeking a lower starting price, a free plan, or a non-web platform should consider an alternative.
17hats pros and cons
- Where it wins
- Combines booking, contracts, portals, payments, and lead pipelines
- Workflow automation covers emails, documents, and tasks
- Supports photography-focused and general business integrations
- Where it doesn't
- Starts at $60 per month with no free plan
- Available on the web platform only
- One all-inclusive plan offers limited tier choice
17hats fact sheet, pricing and score →
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