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Pandora’s new Vietnam jewellery factory is open, and the company is expanding its lab-grown diamond collections in Europe. The two moves support Pandora’s broader growth plans, but the company has not said that the Vietnam plant will make lab-grown diamond jewellery or that either initiative drove its Asia-Pacific growth.
What Pandora’s Vietnam factory is expected to do
Pandora said the facility’s opening ceremony took place on 1 October 2026, marking the crafting of its first jewellery piece in Vietnam. The company describes it as its first production site outside Thailand. Pandora says the USD 150 million investment is intended to support long-term growth, increase flexibility and diversify its manufacturing footprint. Pandora’s opening announcement
The factory’s headline capacity and employment figures describe its planned scale when fully operational—not its output or workforce at opening.
- Annual output: up to 60 million jewellery pieces.
- Manufacturing capacity: a stated 50% increase for Pandora.
- Employment: up to 7,000 people locally.
Pandora also says the facility will use 100% renewable electricity and 100% recycled silver and gold, and that it will play a role in future platinum-plated jewellery production. These are company commitments and projections. The company’s facility overview describes the site and its role in Pandora’s manufacturing plans.
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How the factory relates to lab-grown diamonds
Pandora’s factory announcement describes a broad manufacturing investment; it does not say the Vietnam site is dedicated to lab-grown diamonds. The available company information also does not establish whether the factory will produce lab-grown diamond jewellery, how much of its output will be jewellery containing diamonds, or what share will serve Asian markets.
Pandora’s lab-grown diamond business is a separate, established product initiative. The company says its first lab-grown diamond collection, Pandora Infinite, debuted in 2021. In June 2026, Pandora announced Infinite and Era collections in flagship stores in Barcelona and Milan. That expansion documents European retail availability; it does not establish a Vietnam production link. Pandora’s Spain and Italy announcement
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What the reported Asia-Pacific growth figures show
Pandora reported Asia-Pacific revenue of DKK 2,509 million and organic growth of 7% for FY2025. In Q2 2026, it reported 10% like-for-like growth in the region. These are company-reported results for different periods and measures; they show regional growth, not what caused it. Neither figure can be attributed to the Vietnam facility, which opened in October 2026, or to the lab-grown diamond expansion on the evidence available. Pandora’s FY2025 results and Q2 2026 investor reporting
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What Pandora’s lab-grown diamond footprint claim means
Pandora reports a footprint of 12.58 kg CO2e for one one-carat lab-grown diamond and says that is around 90% below that of a mined diamond of the same size. Its stated boundary covers diamond production from the raw materials used to grow the stone through cutting and polishing. It is not a footprint figure for a finished ring, which also includes its setting and other parts of the product. The comparison is Pandora’s company disclosure, not independent verification presented here. Pandora’s footprint announcement
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Lab-grown diamonds are the product category Pandora is expanding, but no comparative price data is established here. A shopper considering a lab-grown diamond ring should distinguish claims about the stone from claims about the complete piece of jewellery; Pandora’s stated diamond-production footprint does not cover the finished ring.
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