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Meta’s virtual assistant is called Meta AI. It is a conversational assistant that Meta offers on its website and app, inside services such as WhatsApp and Instagram, and through AI glasses in supported markets. You can ask it questions or request help with tasks; available features vary by location and product.
What is Meta AI?
Meta AI is Meta’s conversational artificial intelligence assistant. In plain terms, you can interact with it by asking questions or making requests, much as you would in a chat. Meta says it can help with reasoning, coding, shopping, image generation and other tasks. Those are the company’s descriptions of intended capabilities, not a guarantee that every answer will be correct or every feature will be available to every user. Meta AI’s product page describes the assistant and its access options.
Where can you access Meta AI?
Meta lists Meta AI on its website, in a standalone mobile app, in a Mac desktop app in beta, through AI glasses, and across WhatsApp, Instagram, Messenger and Facebook. The options you see can depend on your country, device and the feature being offered. Meta’s April 2025 announcement described continuity between the app, web and glasses, while noting limits on some transitions at that time.
Meta announced a European rollout on March 19, 2025, covering 41 countries and 21 overseas territories, with chat initially supporting six European languages. These are figures from that announcement, not confirmation of current availability or language support in every location. Meta’s European rollout announcement gives the original details.
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What can Meta AI do?
Chat, voice and web-informed answers
Meta describes text and voice conversations, web-assisted answers and research as Meta AI features. The precise set of tools can differ by surface and market, so a feature mentioned by Meta may not appear in your account.
Create and edit images
Meta says users can create and edit images with the assistant. Its April 2025 announcement also described voice interaction, web search, personalization and a Discover feed in the standalone app. That announcement said the app was built with Llama 4 at the time; it does not establish which model is current.
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Plan and work across tasks
In a July 24, 2026 announcement, Meta said Meta AI could make plans, connect to email and calendar apps, create slides, provide briefings and handle tasks over time. Meta said these features, powered by Muse Spark 1.1, would begin rolling out in select markets through its app and meta.ai, with more countries and surfaces to follow. This describes Meta’s announcement on that date, not universal access or independently tested performance. Read Meta’s July 2026 announcement.
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Meta’s product FAQ describes everyday use as free. It also says the company has started testing limits on some compute-intensive features and a paid option for users who reach a limit. Pricing and limits may change; check the current terms in Meta AI or on Meta AI’s product page.
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What should you know about privacy?
Meta describes Incognito Chats as a private space and says those messages are processed in a secure environment inaccessible to Meta. Its April 2025 app announcement also described a visible microphone-use indicator and a setting to control whether voice is on by default. These are Meta’s statements about its product; they are not an independent guarantee about all data handling or privacy risks. Review the controls and applicable privacy information in the product you use.
How is Meta AI different from an assistant that is not built into Meta products?
The clearest distinction established here is where it appears: Meta AI is offered through Meta’s apps and services, its own website and app, and supported AI glasses. It can use text, voice and image features where those are available. The evidence does not establish that it is more accurate, more private or better overall than other assistants, so those comparisons should not be inferred from its integrations or feature descriptions.
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- EXPERIENCE VIRTUAL REALITY — Blend virtual objects with your physical space and experience two worlds at once.
- 2+ HOURS OF BATTERY LIFE — Charge less, play longer and stay in the action with an improved battery that keeps up.
What is known about Meta AI’s reach?
Meta reported more than 700 million monthly active users in its March 2025 European rollout announcement. That is Meta’s figure for that period, not an independently audited or current user count. The announcement also contains the rollout figures and initial language support described above.
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