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Meta AI is Meta’s conversational AI assistant. It is available on the web, in a standalone app, and inside WhatsApp, Instagram, Messenger, and Facebook. Meta says its current assistant is powered by Muse Spark; its features include answering questions, image generation, voice interaction, and help with files and everyday tasks.
What is Meta AI?
Meta AI is a chatbot and general-purpose assistant made by Meta, rather than a separate generic chatbot brand. You can talk with it in a conversation to ask questions or request help with tasks. Meta describes its assistant as free for everyday use and offers it through meta.ai, a standalone app, and several of its social and messaging products.
Meta reported that the service had nearly 600 million monthly active users globally by the end of 2024. That is a company-reported historical figure, not a current user count. Meta’s 2024 Human Rights Report was published in 2025.
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Meta lists a range of capabilities, extending beyond text-based question and answer. What you can use may vary by country, account, and interface; the list is Meta’s stated feature set, not a guarantee that every feature is available to every user.
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- Answer questions and reason through problems: Ask for explanations, ideas, or help working through a question.
- Generate images: Describe an image you want and ask Meta AI to create one.
- Talk by voice: Use voice interaction where it is available.
- Understand images and files: Share supported content and ask questions about it.
- Help with coding, shopping, and tasks: Ask for assistance with these activities, while checking important answers before acting on them.
Meta also says some responses can draw on public posts from Instagram, Facebook, and Threads, and describes web information as part of the assistant experience. These are product descriptions, not a guarantee that an answer is complete or correct. Verify consequential claims with reliable primary sources.
Where can you access Meta AI?
Meta lists access through its website, iOS and Android apps, a Mac app in beta, and within WhatsApp, Instagram, Messenger, and Facebook. It says an existing Meta account is sufficient; you do not need a separate account specifically for Meta AI. Availability and interface details can vary by region, account, and rollout.
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- NO WIRES, MORE FUN — Break free from cords. Game, play and explore immersive worlds — untethered and without limits.
- 2X GRAPHICAL PROCESSING POWER — Enjoy lightning-fast load times and next-gen graphics for smooth gaming powered by the Snapdragon XR2 Gen 2 processor.
- EXPERIENCE VIRTUAL REALITY — Take gaming to a new level and blend virtual objects with your physical space to experience two worlds at once in your VR headset.
- 2+ HOURS OF BATTERY LIFE — Charge less, play longer and stay in the action with an improved battery that keeps up. *Based on the graphic performance of the Qualcomm Snapdragon XR2 Gen 2 platform vs the Meta Quest 2 platform.
In WhatsApp
Meta’s instructions say to tap the Meta AI icon or start a new chat. The exact controls shown may depend on your version of the app and whether the feature has reached your account.
In Instagram
Meta says you can tap the Meta AI icon in DMs or use Meta AI in search. The layout may differ as the service rolls out.
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- NO WIRES, MORE FUN — Break free from cords. Play, explore and exercise in immersive worlds — untethered and without limits.
- 2X GRAPHICAL PROCESSING POWER — Enjoy lightning-fast load times and next-gen graphics for smooth gaming powered by the Snapdragon XR2 Gen 2 processor.
- EXPERIENCE VIRTUAL REALITY — Blend virtual objects with your physical space and experience two worlds at once.
- 2+ HOURS OF BATTERY LIFE — Charge less, play longer and stay in the action with an improved battery that keeps up.
On the web or in a standalone app
Use meta.ai or Meta’s iOS or Android app where available. Meta also lists a Mac app in beta, so its availability and status may change.
Which AI model powers Meta AI?
Meta’s current product overview says Meta AI is powered by Muse Spark, from Meta Superintelligence Labs. Older descriptions can name a different model: when Meta introduced the standalone app in April 2025, it said the app used Llama 4. That launch announcement is historical context, not the current model description. Meta’s April 2025 app announcement also described an assistant designed to learn preferences, remember context, and personalize interactions.
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Is Meta AI free?
Meta describes everyday access as free, but says it is testing usage limits on some compute-intensive features. Users who reach a limit may be offered a paid subscription for more use. Meta has not stated a universal quota, price, or subscription availability in its product overview, so check the current app or official help for the conditions on your account.
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Like other AI-generated responses, Meta AI’s output can be mistaken, incomplete, or out of date. Treat its responses as assistance rather than authoritative evidence, especially for decisions with financial, health, legal, or safety consequences. Check important details against primary sources; the availability of web information or public-post content does not by itself establish accuracy.
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