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In WhatsApp Business, labels help you sort chats into useful categories and find them again quickly. WhatsApp is gradually replacing labels with lists, so the names and steps you see depend on your app’s interface. Use the matching instructions below; you can’t choose or force the rollout.
Check whether your app uses labels or lists
WhatsApp’s Help Center says labels are being replaced by lists in a gradual rollout. Some accounts may see Tools > Lists; others may still have a Labels area or a Label chat option. The official instructions also show a Chats menu route. Follow the wording visible in your WhatsApp Business app rather than assuming every account has the same layout. See WhatsApp’s instructions for using labels.
Create a label or list
If your app shows Lists
- Open Tools > Lists.
- Tap New list, enter a name, and tap Done.
If your app still shows labels
- Open Chats > More Options > Label chat.
- Enter a label name and save it.
WhatsApp’s surfaced Help Center guidance allows up to 20 labels, but that limit may depend on the app version or rollout. The same guidance says a chat can have more than one label.
Apply a category to a chat
- In your chat list, tap and hold the conversation you want to organize.
- Choose Add to list or the label control shown in your app.
- Select one or more categories and confirm.
Use multiple categories when a conversation genuinely belongs in more than one workflow—for example, a customer may be both awaiting payment and due for follow-up.
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Find chats by label or list
Open Tools > Lists in the updated interface, or open the Labels area in the older one, then tap the category you want to view. WhatsApp describes labels as a way to organize and quickly find chats; they are not, by themselves, an order-management or customer-analytics system. See the WhatsApp Business app features page for the app’s description of labels.
Keep categories useful
Choose short names that signal a customer stage or the next action, such as New inquiry, Awaiting payment, Ready for pickup, or Follow up. These are workflow suggestions, not required WhatsApp categories.
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- Make categories distinct so staff can tell when each one applies.
- If multiple people use the account, agree on what each label means.
- Review the categories occasionally and edit, recolor, or delete ones you no longer need; WhatsApp’s instructions describe these management options.
What labels can and can’t do with broadcasts
WhatsApp’s Help Center describes creating a broadcast from a label, but says label-based broadcasts cannot be sent to groups. Its broadcast-list guidance also says recipients must have saved the business’s number in their phone’s address book to receive a broadcast. Check WhatsApp’s broadcast-list instructions for the applicable details.
Meta announced a developing paid “business broadcasts” feature in April 2025. That announcement is separate from using labels to organize chats; feature availability and terms may vary by account and market. See Meta’s announcement for its description.
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