The Tool Desk
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Build a reliable list of company sources
For each company, save its official newsroom or news page, investor-relations page, and any press-release feed or email-alert form. The company’s own page is the authority for what it announced and when; aggregators can help you discover items, but check the original release before relying on its wording or date.
Look for navigation labels such as “News,” “Press Releases,” “Investor Relations,” “Email Alerts,” and “RSS.” Large companies often put releases under a News section. Smaller or younger businesses may instead publish updates through newsletters or official social accounts. Feedly’s guide to following company press releases recommends locating the official release page first.
Subscribe to the company’s releases
Use native RSS when available
If the newsroom or investor-relations page links to an RSS feed, copy that feed URL into your RSS reader. A feed gives you a continuing stream of releases without requiring you to check the company site manually.
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Choose email alerts when you want inbox delivery
Some investor-relations platforms let you choose press releases separately from filings, events, presentations, or financial reports. Select only the categories you need, and complete any confirmation step the site requests. For example, TelevisaUnivision’s alert page requires clicking an activation link sent by email; that requirement is specific to its system, not a rule for every company.
Reliance’s investor-relations alerts also illustrate how companies can offer distinct categories for releases, events, presentations, and filings. Keeping those categories separate helps prevent an announcement feed from becoming a catch-all for unrelated updates.
Rank #2
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Centralize releases in an RSS reader
When you follow several companies, an RSS reader reduces the work of checking each site individually. Create folders by industry, competitor group, or research project. Keep the source name and original release link with saved items so you can verify the primary announcement later.
Add native company feeds directly whenever possible. If a page has no RSS link, a custom feed builder may be able to extract updates from an organized release listing. Feedly documents a workflow in which you paste a page URL, select the release list from a preview, create the feed, and save it to a folder. Its RSS Builder is documented as a Pro+ or Enterprise feature; check Feedly’s current plan information before relying on that capability.
Rank #3
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A builder is a fallback, not a guarantee. Feedly warns that pages rendered dynamically in JavaScript or pages with poorly organized content may not work. Inspect the preview to confirm that the feed contains the releases you intended and is not mixing in unrelated links.
Add SEC EDGAR feeds for U.S. public-company filings
For a U.S. public company, an SEC EDGAR company-search feed can complement its newsroom feed. Find the company through SEC Company Search, open the search results, and use the RSS option; the SEC says some results can be subscribed to as feeds and filtered by filing type. This is useful for following reports and other filings, but an SEC filing is a regulatory document, not a company-issued press release.
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Keep issuer newsroom releases, EDGAR filings, SEC agency announcements, and third-party coverage in distinct folders or labels. The SEC also publishes feeds for its own press releases and agency materials; those are not the issuer’s newsroom updates. See the SEC’s RSS feeds guidance for details.
Choose a setup that fits your monitoring needs
| Option | What it covers | Strength | Trade-off |
|---|---|---|---|
| Company newsroom RSS | Company-issued releases | Direct, authoritative source; often no added service cost | You must find and add each company’s feed |
| Company email alerts | Categories the company makes available, potentially including releases and filings | Arrives in an inbox without needing an RSS reader | Subscriptions and category controls differ by company |
| RSS reader | Feeds you add, including company feeds and supported custom feeds | Centralizes many sources in folders | Does not create a working feed for every site; some builder features are paid |
| SEC EDGAR company-search RSS | Public-company filings in SEC search results | Regulatory filings can be followed and filtered by filing type | Not a feed of company-issued press releases; applies to SEC filings |
| Company newsletter or official social account | Updates the company chooses to publish there | Useful fallback when there is no dedicated press-release page | May not provide a complete, structured archive of releases |
Choose based on source authority, coverage, filtering, delivery preference, fallback support, access cost, and whether you need shared folders or notes. Direct alerts preserve a clear link to the company’s own announcement but require setup across sites. A reader centralizes feeds, while custom builders may have plan limits and may fail on some page structures.
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When the feed is missing, noisy, or unreliable
- No newsroom or RSS link: Check investor relations, the company newsletter, and its official social channels. Some companies use those channels instead of a dedicated release page.
- A custom feed is empty or irrelevant: Revisit its preview and verify that you selected the actual release list. Dynamic JavaScript rendering or jumbled page organization can prevent extraction; use the company’s email newsletter or other official channels if the builder cannot produce a dependable feed.
- Too many alerts: Narrow the company list or filter by topic where the service supports it. Keep the unfiltered official source accessible for checking whether a filtered alert missed a release.
- Unclear whether an item is a release or a filing: Check who published it. A company newsroom item is an issuer announcement; an EDGAR item is a regulatory filing, and an SEC agency release is published by the regulator.
Or skip the browser setup
If you need screenshots of announcement pages for review or records, ScreenshotNeo can return an image or PDF through one API request. Its clean-shot workflow accepts cookie and consent banners and removes more than 60 known consent platforms, newsletter popups, and chat widgets before capture; each step can be turned off. Bot checks and CAPTCHAs, blank pages, timeouts, failed loads, and cache hits are not billed, and response headers identify the page verdict and billing status. ScreenshotNeo also offers an MCP server for AI agents, with tools for screenshots, page information, and PDF capture. The free plan includes 1,000 shots per month with no card; paid plans start at $5 for 3,000 shots.
For example, this cURL request saves a screenshot of a company newsroom page as WebP. Replace the URL with the page you want to capture and use your API key:
curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://stripe.com -o shot.webp
See the ScreenshotNeo API documentation for request options. You can also try ScreenshotNeo for website screenshots and PDFs, or sign up free for 1,000 screenshots a month with no card.
Frequently Asked Questions
Can I track a company’s press releases without an RSS reader?
Yes. Subscribe to the company’s email alerts or newsletter if it offers them, and use official social channels as a fallback.
Does an SEC EDGAR RSS feed contain company press releases?
No. It tracks SEC filing search results. Use it alongside—not in place of—the company newsroom feed.
Quick Recap
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