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For a straightforward AI face swap in an existing video, start with a dedicated video face-swap tool such as the one described on CapCut’s official feature page: upload the media, generate the result, then review the whole clip before sharing. If you need broader edits—such as replacing a character within a shot—Runway’s Edit Studio offers a prompt-based workflow, but its documentation describes general subject replacement, not a dedicated face-swap control.
Choose a dedicated face-swap tool or a broader editor
| Option | What it is for | Documented workflow |
|---|---|---|
| CapCut video face swap | A dedicated feature for swapping a face in video. CapCut markets it for entertainment, marketing, and social content; its quality claims are vendor claims, not independent test results. | Upload the media and generate the swap. Follow the current interface; the feature page does not establish stable media limits or detailed controls. |
| Runway Edit Studio | A broader prompt-based AI video editor that can replace characters or other elements. The guide does not identify a dedicated face-swap control. | Select a keyframe in Single edit mode and prompt the edit. The guide describes work on a single shot or sequences up to 30 seconds; verify current limits and available modes in the live guide. |
The sources do not establish current pricing, regional availability, plan limits, or whether either relevant feature is free. Check the service’s live interface and terms before choosing a workflow.
Prepare the source footage and reference
For Runway, its reference-media guidance recommends a clear, well-lit image where the face is visible and unobstructed. It also recommends stable footage: steady motion tends to produce cleaner results than shaky or rapidly cut clips. These are Runway recommendations and should not be treated as confirmed input requirements for CapCut.
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- Use a clear reference image or clip, and avoid obstructions over the face.
- Prefer stable shots over camera shake or rapid cuts when you can choose the source footage.
Generate the edit and inspect the entire clip
CapCut: upload, generate, review
- Open CapCut’s current video face-swap feature page and follow the interface to upload your video and any requested reference media.
- Generate the edit using the controls currently available in the service.
- Watch the complete output, not just a preview frame. Check facial alignment, expressions, lighting consistency, continuity across cuts, and visible artifacts.
- Make any available adjustments, generate another version if needed, and export only after reviewing the finished clip.
Runway: select a keyframe and prompt
- Open the current Edit Studio guide and use its instructions for the available mode.
- In Single edit mode, select the keyframe and describe the intended change in a prompt.
- Generate the edit, then inspect the entire shot or sequence for alignment, continuity, lighting, expressions, and artifacts.
Runway documents single edits and describes multi-edit and expand as coming soon in the guide captured for this article. Because feature availability and limits can change, rely on the live guide rather than assuming a mode is currently available.
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Get permission and protect sensitive media
Only use a person’s likeness when you have permission to depict them. Runway’s reference-media guidance states: “Rights and consent: only use references of people you have permission to depict.” Its usage policy also prohibits using another person’s image, video, or audio without permission and prohibits creating characters based on the face or voice of anyone under 18. Those are Runway’s service rules, not a statement of universal law.
CapCut’s AI safety guidance advises checking uploads for private, personal, or confidential information and reviewing generated material before sharing. Do not upload sensitive footage unless the service’s handling of it is acceptable to you; the sources cited here do not establish retention periods.
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Check labeling and commercial-use requirements before publishing
TikTok’s AI-generated-content guidance identifies a substantially altered appearance—including a face swap where the original person is no longer recognizable—as relevant to its labeling rules. The guidance also notes an exception for certain content made only with TikTok effects that TikTok automatically labels. Check the complete, current policy for the actual upload; this is TikTok-specific guidance, not a universal rule for all platforms.
For commercial publication, Runway’s commercial-use guidance discusses permission for recognizable faces, voices, or likenesses, disclosure, and platform rules. It is educational vendor material, not legal advice. Check the laws and contracts that apply to your project as well as the destination platform’s current requirements.
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