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Use Make’s RSS app to watch competitors’ published updates, filter incoming items by keyword, and send matches to Google Sheets, email, or another notification tool. When the important information lives on a page without a useful feed—such as a pricing page—use a website-monitoring service such as Browse AI and route its completed task data through Make. RSS tracks new feed items; page monitoring tracks changes on selected pages.
Choose what you need to monitor
Start by defining the signal. A competitor’s blog, newsroom, or release feed is best handled as RSS or Atom monitoring. A pricing, feature, careers, or product page may need page-change monitoring instead. These are different inputs and should not be treated as interchangeable.
| Decision | RSS feed in Make | Browse AI with Make |
|---|---|---|
| Input | New items from a supplied RSS or Atom feed URL | Changes or completed task results from monitored web pages |
| Best starting question | Does the competitor publish announcements or articles in a feed? | Is the key information on a page with no useful feed? |
| Documented workflow | Make’s RSS watch/retrieve modules, with keyword filtering and connected apps | Make’s Browse AI integration, using “Watch Task Execution Finished” as the trigger |
| Main caveat | A usable feed URL is required | Compatibility and extraction quality are not established for every site |
Make describes its RSS integration as a way to “Monitor news feeds across your favorite web publications by automating the RSS app to instantly capture fresh content links.” That is a vendor description, not a guarantee that every update is instant or relevant.
Find and validate a competitor’s RSS feed
- Open the publication you want to follow. Look for an RSS or Atom link in the footer, newsroom, blog navigation, or page source.
- Try common paths. Make’s RSS documentation suggests trying paths such as
/feedor/rss. They are useful starting points, not universal rules. - Confirm the response. Open the candidate URL and verify that it returns an RSS or Atom document containing item titles, links, and publication dates rather than an ordinary HTML page.
- Record the exact URL. Make requires a feed URL for its RSS modules. Keep the source URL alongside every captured item so you can audit it later.
Feed availability varies by site. A competitor may publish several feeds (for example, company news and product updates), or none at all. If no usable feed exists, move to page monitoring rather than forcing an RSS scenario.
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Build the Make RSS monitoring scenario
1. Create the trigger
- In Make, create a new scenario and add the RSS app.
- Choose the module that watches RSS feed items (shown in Make’s documentation as Watch RSS feed items).
- Paste the validated feed URL, configure the starting point or item limit offered by the module, and save.
- Run the module once so Make can fetch a sample item. Check that the bundle includes a title, original link, publication date, and description or content when the feed supplies them.
Make’s RSS app documentation covers monitoring and importing items from RSS feeds or Atom exports. The feed itself controls which fields are available; missing descriptions or dates cannot be invented by the scenario.
2. Add a keyword filter
Place a filter after the RSS trigger and match the fields that matter to you, usually the item title and description. Use terms tied to the monitoring question: a product name, plan name, “pricing,” “API,” “launch,” or a named feature. Make’s Email and RSS material documents the pattern of watching specified feeds for new posts containing a keyword.
- Use exact product names for high-confidence alerts.
- Add separate routes for different themes when you need distinct notifications.
- Include synonyms and spelling variants only after checking that the first version is not too noisy.
- Test the filter against real sample items before turning the scenario on.
A keyword filter is a relevance aid, not semantic analysis. Review misses and false positives and tune the terms as the competitor changes its vocabulary.
3. Send matches to a destination
Connect the filtered output to an alert or tracking destination. Email is useful for immediate review; a spreadsheet is better for a searchable history. Make provides an RSS and Google Sheets integration pattern, and its Google Sheets material suggests columns such as:
- Competitor
- Source URL
- Item title
- Detected or published date
- Original item link
- Relevance note
Map each field from the RSS bundle. Keep the original link rather than only copying the text, because the link is what lets a teammate verify the announcement. Add a competitor name as a fixed value when one scenario watches one source.
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4. Schedule and operate the scenario
Set a schedule appropriate to the importance of the source, then enable the scenario after a manual test. The cited Make pages do not establish a universal polling interval, delivery latency, operation allowance, or accuracy rate for competitor monitoring, so choose a schedule that fits your account and check the run history.
- Inspect the first several runs for duplicate items and unexpected fields.
- Keep the source, item link, and date in the log even when the alert is dismissed.
- Review failed runs and reconnect an expired app authorization promptly.
- When an alert is noisy, narrow the keyword filter or split one broad route into several focused routes.
Monitor a competitor’s pricing or product page
A pricing page often has no feed, and a feed would normally report a new article rather than a change to an existing page. Make documents an integration with Browse AI for this case. In that route, Browse AI performs the website-monitoring task and Make receives the result through the Watch Task Execution Finished trigger, after which you can route the captured data to email, Sheets, or another connected tool.
- Create or select a Browse AI task for the page and define the fields or page elements you need to observe.
- Confirm that the task can access the target page and that its extracted output contains the pricing or product information you care about.
- In Make, add Browse AI and select Watch Task Execution Finished.
- Connect the trigger to your destination, preserving the task result, page URL, and execution time.
- Run a test execution and inspect the mapped output before enabling notifications.
This integration does not prove that every website is compatible, that all page content will be extracted, or that alerts are instantaneous. Dynamic rendering, login requirements, bot defenses, consent dialogs, layout changes, and localized pages can affect a task. Treat the result as a monitored signal that needs occasional review, not as a guaranteed copy of the entire page.
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A log prevents a stream of links from becoming an unreadable inbox. In Google Sheets, use one row per RSS item or completed page-monitoring result. Store the original URL, the date supplied by the source or task, and a short relevance note. Add a status such as “review,” “confirmed,” or “not relevant” if several people share the sheet.
For RSS, deduplication should use the item’s stable identifier or original link when the feed provides one. For page monitoring, compare the extracted fields or task output that represent the business change; a changed timestamp or rotating promotional text may not be a substantive pricing change.
Or skip the browser setup
When you need a clean visual capture of a competitor page for a review log or change record, ScreenshotNeo provides a single-request screenshot API. It is not a replacement for an RSS feed or a Browse AI extraction task: use it to capture the page itself, then compare captures on the schedule you choose.
Before capture, ScreenshotNeo accepts cookie or consent banners like a visitor and removes more than 60 known consent platforms, newsletter popups, and chat widgets; each cleanup step can be disabled. Bot checks or CAPTCHAs, blank pages, timeouts, failed loads, and cache hits are not billed, and the response identifies the result with X-Page-Verdict and X-Billed headers. Its MCP server exposes take_screenshot, get_page_info, and capture_pdf to Claude, Cursor, and other MCP clients.
See the ScreenshotNeo API documentation for all options. A basic cURL request is:
curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://stripe.com -o shot.webpThe same request in Python:
import requests
r = requests.get("https://api.screenshotneo.com/v1/shot", params={"access_key": "YOUR_API_KEY", "url": "https://stripe.com"}, timeout=90)
open("shot.webp", "wb").write(r.content)And in Node.js:
const q = new URLSearchParams({ access_key: 'YOUR_API_KEY', url: 'https://stripe.com' });
const res = await fetch(`https://api.screenshotneo.com/v1/shot?${q}`);Replace the example URL with the competitor page you are allowed to access. ScreenshotNeo supports PNG, JPEG, WebP, and PDF output, full-page captures with lazy images loaded, CSS-selector element capture, device and viewport settings, custom CSS or JavaScript, waits, request blocking, cookies and headers, geolocation, caching with a chosen TTL, signed links, asynchronous jobs, webhooks, bulk capture of up to 100 URLs per call, and a usage API. Those options let you capture a consistent region or document a page state, while Make remains the place to schedule and route the resulting workflow.
Every plan includes the features. The Free plan includes 1,000 shots per month with no card; paid plans start at $5 for 3,000 shots. Yearly billing provides two months free. Create a free ScreenshotNeo account to start.
Troubleshoot common failures
The RSS module returns no items
Recheck that the URL is a real RSS or Atom feed, not a webpage, and that it contains items newer than the scenario’s starting point. Try the site’s documented feed link, then the /feed or /rss suggestions from Make’s documentation. If the site publishes no usable feed, use page monitoring.
The filter misses relevant announcements
Inspect the raw bundle and verify whether the phrase appears in the title, description, or another field. Add spelling variants or a second route, then test with several real items. Do not assume that a feed description contains the full article text.
Too many irrelevant alerts arrive
Narrow the terms, match the title before the description, or separate product, pricing, and hiring keywords into different routes. Keep the original item in the sheet so you can tune the rule without losing history.
Browse AI produces incomplete page data
Check the task output directly and confirm that the target content is rendered and accessible. Dynamic pages, authentication, consent screens, bot defenses, and layout changes can prevent reliable extraction. Adjust the task or choose a different signal; the Make integration does not guarantee coverage for every site.
A scenario stops after working previously
Open Make’s run history, identify the failed module, and check the feed response, app connection, and mapped fields. Reauthorize expired connections and update mappings when a source changes its feed or page structure.
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The cited Make and Browse AI pages describe supported modules and example workflows, but they do not provide a fair cost, speed, accuracy, coverage, or latency benchmark for these two routes. Your actual operation use and service availability depend on the accounts and sources you configure. Measure the workflow in your own environment by recording missed items, false positives, failed runs, and the time between publication or page change and your notification.
For dependable operations, monitor a small set of authoritative feeds first, preserve source links, test filters with real data, and review page-monitoring tasks whenever a competitor redesigns a page. Use RSS for publication events and page monitoring for changes to a specific page; that distinction is the main reliability decision.
Frequently asked questions
Can Make watch a competitor’s RSS feed?
Yes. Add Make’s RSS watch module and provide a valid RSS or Atom feed URL. You can then filter items and route them to a destination such as Google Sheets or email.
How do I monitor a competitor’s pricing page?
Use a page-monitoring task, such as Browse AI connected to Make’s “Watch Task Execution Finished” trigger, because a pricing page may not publish an RSS item when its existing content changes.
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Does Make itself guarantee that every competitor site can be monitored?
No. A feed must exist for RSS monitoring, and page-monitoring compatibility and extraction quality vary by site. Test the specific source and retain a review step.
Frequently Asked Questions
Can Make watch a competitor’s RSS feed?
Yes. Add Make’s RSS watch module and provide a valid RSS or Atom feed URL. You can then filter items and route them to a destination such as Google Sheets or email.
How do I monitor a competitor’s pricing page?
Use a page-monitoring task, such as Browse AI connected to Make’s “Watch Task Execution Finished” trigger, because a pricing page may not publish an RSS item when its existing content changes.
Does Make itself guarantee that every competitor site can be monitored?
No. A feed must exist for RSS monitoring, and page-monitoring compatibility and extraction quality vary by site. Test the specific source and retain a review step.
Quick Recap
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