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To get brand deals through YouTube Creator Partnerships, check whether the feature is available to your channel, make your audience and performance information easy to evaluate, prepare a focused media kit, and pitch a specific collaboration idea. You can also contact brands directly. Before accepting, agree in writing on the work, payment, content usage and timing, then disclose covered commercial relationships in YouTube Studio. Access or an application can help you pursue deals, but neither guarantees selection or payment.

What YouTube Creator Partnerships is—and who can use it

YouTube announced on March 23, 2026 that BrandConnect and Creator Partnerships Hub were being brought together under the YouTube Creator Partnerships name. YouTube said familiar BrandConnect creator tools would remain; older references to BrandConnect may describe those same tools. Check the current Studio interface and YouTube’s Creator Partnerships help page for current access and availability.

YouTube’s current eligibility guidance says creators must be at least 18, be in the YouTube Partner Program (YPP), be based in a country or region where the feature is available, have no active Community Guidelines strikes, and follow YouTube monetization policies. Availability and the interface vary by region, so do not assume that a feature or route shown in another country will appear in your account.

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How to improve your chances of getting a deal

1. Check access and channel standing

Open YouTube Studio and review the Earn area for Creator Partnerships options. Check the current eligibility guidance for your location and confirm your channel meets the age, YPP, location and standing requirements. If the feature is unavailable to you, direct outreach is still a route to pursue; platform access is not the only way to contact a brand.

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2. Make your channel easy for brands to assess

Where available, consider enabling channel insights sharing so brands can evaluate audience information. YouTube says sharing insights can help brands select creators, while also noting creators may still be discoverable if sharing is off. Turning it on is not a promise of an offer.

Make your channel itself clear: its topic, intended audience and the kinds of videos you make should be readily apparent. A brand needs to see not just that your channel has viewers, but why your audience and format suit its campaign.

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3. Prepare a focused media kit

YouTube calls a media kit an essential tool for creators seeking brand partnerships and other monetization opportunities. Include material that helps a particular brand judge fit rather than a generic biography:

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  • A concise description of your channel, its subject and audience.
  • Current performance information, such as views and unique viewers, with the measurement period stated.
  • Audience demographics, with geography and time period identified where relevant.
  • A short explanation of why you want to work with that brand.
  • One or more specific video concepts suited to your channel, such as a tutorial or unboxing.

Use current channel analytics and label the period and geography for every figure. Do not imply that a short-lived spike represents your usual performance, and do not present an audience estimate as a guaranteed campaign result.

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4. Pitch a tailored idea

YouTube’s brand-deal tips suggest using contact forms on brand websites, finding marketing directors on LinkedIn, reaching out on X, and using Creator Partnerships. In a direct message, lead with the audience-brand fit and the idea: what you could make, why it suits your viewers, and what the brand would receive. Keep the media kit ready to share, but avoid sending a vague request that asks the brand to invent the collaboration for you.

YouTube identifies these as possible contact routes, not as guarantees of a response or deal. Direct outreach lets you make an individualized proposal but takes prospecting; platform discovery can put you in front of advertisers but depends on eligibility and regional availability.

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Compare deal routes before committing effort

Route What it offers Limits to account for
Direct outreach You can choose a brand, tailor a pitch and propose a channel-specific idea using routes such as a brand contact form, LinkedIn or X. You must identify prospects and make the pitch; official guidance does not establish response rates or deal outcomes.
Creator Partnerships discovery Eligible creators may be discoverable to advertisers through YouTube’s tools. Requires meeting program conditions; feature access varies by country or region and does not ensure an offer.
Open Call A brief-based way to submit creative for a campaign. Submission does not guarantee selection or payment. Selected creative is subject to program usage terms, including a stated 180-day worldwide license for specified Google advertising uses.

For Open Call, read the live Creator Partnerships Open Call policies and campaign brief before submitting. The current rules also limit reposting selected creative to third-party platforms during the usage period. Treat the brief and applicable rules as controlling; do not assume an application is a paid commission.

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Agree on deliverables, payment and rights before saying yes

Get the arrangement in writing before filming or granting access. There is no universal standard rate established by YouTube’s guidance, so assess each proposal on its own terms. Clarify:

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  • Deliverables and schedule: number and format of videos or other assets, publication dates, and what happens if timing changes.
  • Compensation: amount, payment timing and method, and any conditions attached to payment.
  • Exclusivity: whether you are restricted from working with competing brands, and for how long.
  • Review and revisions: what the brand may review, how many revision rounds are included, and whether editorial control remains with you.
  • Usage rights: where, how long and in which territories the brand may use your work or likeness, including edits and cutdowns.
  • Paid promotion and boosting: whether the brand may promote the content as an ad, and what permissions or limits apply.
  • Performance access: whether the brand will receive access to organic or paid performance metrics.

YouTube’s brand-partner-access guidance says this access can expose organic and paid performance metrics and permit boosting. It also advises creators to discuss video usage rights with advertisers and obtain required agreements independently. Understand what access you are granting and document the deal separately; the platform feature is not a substitute for an agreement.

Disclose the sponsorship correctly

For branded content covered by YouTube policy, declare the paid promotion in YouTube Studio. YouTube’s instructions are in Add branded content restrictions & disclosure labels; the declaration adds an on-video disclosure label. You remain responsible for making the relationship clear to viewers and complying with any separate legal disclosure rules that apply where you and your audience are located. Review the YouTube Branded Content Policies as well as applicable local requirements.

Protect audience trust while building partnerships

Choose brands and products you can stand behind, be transparent with viewers, consider audience feedback, and manage how often sponsored content appears. Decide in advance what you will and will not agree to—such as claims you cannot verify or edits that would misrepresent your view. A deal that conflicts with your audience’s expectations can cost trust even if the campaign is otherwise well defined.

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Or let it run in the cloud

Brand deals are separate from keeping a YouTube channel live around the clock. If you also publish prerecorded programming as a continuous YouTube stream, StreamNeo is a cloud service that loops uploaded videos or playlists after you add your YouTube stream key; your computer and home connection do not need to stay on. It does not stream from a camera or to other platforms.

  1. Upload a recording or build a playlist.
  2. Add your YouTube stream key once.
  3. Go live; StreamNeo loops the content from the cloud.

Nothing has to stay on at home; uploaded video streams at its original quality up to 4K 60fps at one flat price per slot, with automatic recovery if YouTube drops the stream. The first day is free with no card. Monthly is $9.99 per month. See StreamNeo or start the free first day.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.