Put the image address in an <img> element’s src attribute. For an image stored in an images folder beside your HTML file, use <img src='images/photo.jpg' alt='Description of the image'>. Use a complete HTTPS address when the image is hosted elsewhere, such as <img src='https://example.com/images/photo.jpg' alt='Description of the image'>.
The basic HTML pattern
An image URL is the value that identifies the image file your browser should fetch. HTML does not put the image data directly in the <img> tag; it points to that data with src.
<img src='images/photo.jpg' alt='A description of the photo'>The alt text describes the image’s purpose. It is useful when the image cannot load and for people using assistive technology. Replace the example path and description with values that match your file.
Relative path or absolute URL?
Choose the form that matches where the image is hosted. A relative path is resolved from the URL of the HTML document, not from the folder you happened to open in your editor. An absolute URL contains the complete address, including the protocol and hostname.
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| Reference | Example | Best use | Important limitation |
|---|---|---|---|
| Same folder | photo.jpg |
The HTML file and image are deployed together. | Moving the page or image changes what the path resolves to. |
| Child folder | images/photo.jpg |
Your image is in an images directory beside the page. |
The directory name and capitalization must match the deployed files. |
| Parent folder | ../images/photo.jpg |
The image is one directory above the page, in images. |
Every .. segment depends on the page’s actual location. |
| Absolute HTTPS URL | https://example.com/images/photo.jpg |
The image is hosted on your site, a CDN, or another authorized host. | The remote server must remain available and permit embedding. |
Relative references are usually easier to move between domains because they do not contain a hostname. Absolute URLs are explicit and are useful when the image is served from a separate host or CDN.
How to find the image URL
If you control the website files
- Locate the image in the project, for example
public/images/logo.png. - Work out the URL path produced when that folder is deployed. A file in the same public folder as the page can use
logo.png; a file in animageschild folder can useimages/logo.png. - Use that path in
src, then open the page through the same URL structure used by your web server.
The path on your computer is not automatically a URL for visitors. A path such as C:UsersSamPicturesphoto.jpg or /Users/sam/Pictures/photo.jpg exists only on that computer. Copy the file into the site’s deployed assets (or an image host you are authorized to use), then reference its served URL.
If the image is already visible in a browser
- Right-click the image and choose the browser’s command for copying the image address, if available.
- Alternatively, open developer tools, inspect the
<img>element, and copy the value of itssrcattribute. Check for asrcsetattribute too; it may contain several candidates rather than one fixed file. - Paste the address into a new browser tab. A successful result should be the image resource itself, not an HTML error page or a login screen.
Images supplied by CSS, such as a background-image, do not have an img element. Inspect the rule or the browser’s network panel to identify the requested resource. If the address belongs to someone else, obtain permission before embedding it. Hotlinking can consume that site’s bandwidth and leaves your page dependent on a file the owner can replace or remove.
Working examples
Image beside the HTML file
<!-- index.html and photo.jpg are in the same folder -->
<img src='photo.jpg' alt='A mountain at sunrise'>Image in a child folder
<!-- index.html is beside an images folder -->
<img src='images/photo.jpg' alt='A mountain at sunrise'>Image hosted at a full address
<img src='https://example.com/images/photo.jpg' alt='A mountain at sunrise'>Use an HTTPS image address when the page is served over HTTPS. Verify that you are allowed to use the file and that the host permits embedding. Do not assume that an image URL copied from a search result grants reuse rights.
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Responsive image URLs with srcset and picture
A single src works for a basic image. When you have multiple files, srcset lets the browser choose among candidates. The sizes value tells it how wide the image is expected to render when candidates are described by width.
<img
src='small.png'
srcset='small.png 1x, large.png 2x'
alt='A product diagram'>That density example offers a normal-resolution file and a higher-density file. For width-based candidates, include sizes:
<img
src='photo-640.jpg'
srcset='photo-640.jpg 640w, photo-1280.jpg 1280w, photo-1920.jpg 1920w'
sizes='(max-width: 700px) 100vw, 700px'
alt='A city skyline'>Use picture when the choice depends on media conditions or format, while keeping an img fallback:
<picture>
<source media='(max-width: 700px)' srcset='portrait.jpg'>
<source type='image/webp' srcset='city.webp'>
<img src='city.jpg' alt='A city skyline'>
</picture>| Need | Use | What the browser receives |
|---|---|---|
| One resource | src |
One image URL. |
| Different screen densities | srcset with 1x/2x |
A density-appropriate candidate. |
| Different rendered widths | srcset with width descriptors and sizes |
A candidate suited to the expected slot width. |
| Art direction or formats | picture with source elements and an img fallback |
The first supported, matching source, or the fallback. |
Why a local image is not showing in HTML
When someone says “my local image is not showing in HTML,” check the request the browser is actually making. These are the usual causes and fixes.
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- Wrong relative location: Resolve the path from the page URL. If the page is
/docs/start.html,images/photo.jpgmeans/docs/images/photo.jpg, not necessarily a project-rootimagesfolder. - Filename or case mismatch:
Photo.JPGandphoto.jpgcan be different files on a deployed server. Match spelling, capitalization, and extension exactly. - The file was not deployed: Confirm the image is included in the published build or upload. An editor preview can see files that the production server never received.
- Opened from the wrong base URL: Relative paths change when a page moves between folders. Open the image URL directly and compare it with the path your markup generates.
- The address returns HTML or an error: Paste the URL into a new tab. A redirect to a sign-in page, a 404 document, or a server error is not an image resource.
- Spaces or special characters: Rename files to simple names, or ensure the URL is correctly percent-encoded. Do not paste an unescaped desktop path into
src. - Remote blocking or permission: The host may disallow hotlinking, require authentication, or have removed the file. Host an authorized copy or use a permitted image-delivery service.
- Wrong element: If the visual is a CSS background, look in the stylesheet or network requests rather than searching for an
imgtag.
Keep meaningful alt text even while diagnosing. If the image fails, the alternative text gives users useful context instead of an empty space.
Special URL cases
Query strings and fragments
An image URL may include a query string, such as a resize or cache parameter. Preserve the complete URL when copying it. A fragment (the portion after #) is generally a document-navigation marker and does not identify a separate image file.
Data URLs
HTML also permits a data: URL that contains the encoded image data itself. It can be useful for a tiny, self-contained asset, but it is not a path to a separately hosted file and is harder to maintain. For normal site images, use a deployed relative path or an authorized HTTPS URL.
Moving a site
Before changing a domain or folder layout, list every relative image reference and test it at the new page URL. Relative references are portable only when the corresponding directory structure moves with them; absolute references continue to point to their original host.
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Here is a runnable cURL request (replace the target URL and key):
curl -G 'https://api.screenshotneo.com/v1/shot' -d access_key=YOUR_API_KEY --data-urlencode url=https://example.com -o shot.webpPython:
import requests
r = requests.get(
'https://api.screenshotneo.com/v1/shot',
params={'access_key': 'YOUR_API_KEY', 'url': 'https://example.com'},
timeout=90,
)
r.raise_for_status()
open('shot.webp', 'wb').write(r.content)Node.js:
const q = new URLSearchParams({ access_key: 'YOUR_API_KEY', url: 'https://example.com' });
const res = await fetch(`https://api.screenshotneo.com/v1/shot?${q}`);
if (!res.ok) throw new Error(`Screenshot failed: ${res.status}`);
const fs = await import('node:fs/promises');
await fs.writeFile('shot.webp', Buffer.from(await res.arrayBuffer()));See the ScreenshotNeo documentation for all request options. In addition to full-page captures with lazy images loaded, it supports CSS-selector element captures, dark mode, 12 device presets and custom viewports, retina scale, PDF output, custom CSS and JavaScript, clicks, selector or network-idle waits, ad and tracker blocking, custom headers and cookies, user-agent and authorization values, timezone and geolocation, transparent backgrounds, resizing, a chosen cache TTL, signed links for public <img> tags, asynchronous jobs with signed webhooks, bulk capture of up to 100 URLs per call, a usage API, and an OpenAPI specification. Parameters used by other screenshot APIs also work, which can simplify a migration.
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A final verification checklist
- Confirm
srccontains the image URL, not a page URL or a computer-only file path. - Resolve relative paths from the published page’s URL.
- Check filename case, extension, deployment, and URL encoding.
- Open the image address directly and verify that it returns the image.
- Use descriptive
alttext and choosesrcset,sizes, orpicturewhen you have responsive alternatives. - Use only images you host or have permission to embed.
Frequently Asked Questions
Can I put a normal web-page URL in an image’s src attribute?
No. The address must return an image resource. A URL that returns an HTML article, login form, or error page cannot serve as the image itself.
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Why does the same relative image path work on one page but not another?
Relative paths are resolved from each document’s URL. Pages in different folders can therefore need different numbers of directory segments even when they display the same file.
Do I need a separate image URL for every screen size?
Only if you provide responsive alternatives. One URL is sufficient for a basic image; use srcset, sizes, or picture when you have distinct files or formats to offer.
Is copying an image address proof that I can republish the image?
No. The address identifies the resource, but permission and licensing are separate questions. Use files you own or are authorized to embed.
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