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Show each product’s exact name, current price with currency, and a short list of relevant features in a clear on-screen card. Put the card up while you discuss that product, then remove or update it when the demo moves on. If a product mention is sponsored or uses affiliate links, disclose the relationship in the stream itself as well as in the description; for qualifying branded content, also use YouTube’s Studio declaration.

What to put on a product card

Build one card around the question a viewer needs answered at that moment: what is the product, what does it cost, and which features matter to this demonstration?

  • Product name: Use the exact name so viewers can identify the item.
  • Price and currency: Keep the currency beside the amount. Add the retailer or offer terms when they affect the price.
  • Relevant features: Choose a few concrete features that help viewers understand or compare the product. Avoid implying a feature is exclusive unless you can support that claim.
  • Price context: If the card may be replayed or the offer can change, include an “as of” date or time. Remind viewers to check the retailer’s current price before buying.

No universal card dimensions, type size, contrast ratio, or feature count is established here. Keep the design simple and readable over the live picture, and check it at the size viewers will see on a phone as well as a larger screen.

How to show cards during the demo

  1. Prepare a card for each product. Use the same labels and order across cards—for example, product name, price, then features—so viewers can compare like with like. Verify each price, currency, and offer condition before the stream.
  2. Introduce the product, then show its card. Bring the card on screen as you begin discussing the item. Keep it visible while explaining the listed features, and make sure the spoken explanation matches what the card claims.
  3. Remove or update it when the topic changes. Do not leave an old price on screen after moving to another product. Update the card if the price or offer changes, or clearly date it if the stream may be watched later.
  4. Check any YouTube Shopping controls in Studio. YouTube Shopping documentation surfaced in search results describes product shelves and pinning products during live streams, but that information was hosted by a third-party proxy rather than an authoritative current YouTube page. Confirm current eligibility, product availability, and controls in YouTube Studio before relying on them.

Disclose sponsorships and affiliate links

Sponsored or brand-influenced demos

YouTube’s branded-content policy covers live streams and qualifying brand-influenced content provided in exchange for value, including payment, free products, or sponsorship. Declare qualifying branded content in YouTube Studio. YouTube says the declaration triggers a viewer disclosure, but it does not replace any disclosure required by applicable local law. See YouTube’s branded-content policies.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

For U.S.-relevant endorsements, FTC staff guidance recommends making the disclosure in the video, not only in the description, and repeating it periodically during a live stream so viewers who join late encounter it. Plain wording such as “ad,” “advertisement,” or “sponsored” can make the relationship clear. The precise legal requirements depend on the jurisdictions involved. Read the FTC’s Disclosures 101 for Social Media Influencers.

Affiliate links

If you may earn a commission from a link, disclose the affiliate relationship in the stream and in the description near the affiliate link. The FTC’s guidance on endorsements and affiliate relationships addresses both placements.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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