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Compare YouTube Shopping affiliate revenue with Watch Page Ads revenue as separate estimated revenue sources in YouTube Studio Analytics, using the same date range and the closest available stream or content scope. For ad revenue from live streams and replays, use the Live filter. Do not use total RPM as a stand-in for ad revenue: it includes several revenue sources and all views, including views without monetized ads.

Compare the two revenue sources in YouTube Studio

  1. Choose a date range. In YouTube Studio, open Analytics and select the dates you want to compare. Use the same range for both revenue sources.
  2. Check ad revenue from live content. In Analytics, apply the Live filter when examining revenue from live streams and live replays. YouTube lists Watch Page Ads among its revenue sources.
  3. Check Shopping earnings. Find Shopping affiliate estimated revenue in the revenue-source breakdown. Eligible creators can earn commissions on qualifying purchases attributed to products tagged in live streams.
  4. Match the content scope as closely as the reports allow. Compare the same stream or set of content where possible. YouTube’s help documentation describes revenue-source reporting and live/replay ad reporting, but does not establish that every creator can isolate Shopping affiliate revenue for one exact 24/7 stream in precisely the same way as live/replay ad revenue. Check the breakdown available in your channel before treating a figure as stream-specific.

Shopping affiliate revenue and ad revenue are distinct Analytics sources. Compare their estimated totals directly, rather than comparing Shopping revenue with a broader figure that includes unrelated monetization.

Use a fair basis for comparison

Start with matched totals

For a first comparison, put estimated Shopping affiliate revenue and estimated Watch Page Ads revenue side by side for the same dates and content scope. A mismatch—such as comparing all channel Shopping revenue with ad revenue from only one stream—can make either source appear stronger than it is.

Optionally calculate revenue per view or hour

If aligned totals are available, you can calculate your own comparison such as revenue per 1,000 live views or revenue per live hour. Label these as creator-derived calculations, not official YouTube metrics. The result is only as comparable as the underlying revenue and view or time totals.

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#1 Best Overall
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FIFINE AmpliGame AM8 USB/XLR Dynamic Microphone for Gaming Streaming
  • [Natural Audio Clarity] Operated with frequency response of 50Hz-16KHz, the podcasting XLR mic delivers balanced audio range, likely to resonate with your audience. Directional cardioid dynamic microphone corded will not exaggerate your voice, while rejects unwanted off-axis noise for vocal originality and intelligibility during your PS5 gaming streaming video recording. (Tips: Keep the top of end-addressing XLR dynamic microphone AM8 facing audio source, and suggested recording range is 2 to 6 in.)
  • [XLR Connection Upgrade-Ability] To use XLR connection, connect the podcast microphone to an audio interface (or mixer) using a separate XLR cable (NOT Included) . Well-connected and smooth operation improves audio flexibility to make you explore various types of music recording singing. The streaming mic isolates the pristine and accurate sound from ambient noise with greater no interference and fidelity. (RGB and function key on mic are INACTIVE when using XLR connection.)
  • [USB Connection with Handy Mute] Skip the hassle of setting something up and plug the cable to play the dynamic USB microphone directly, which suits for beginner creators or daily podcast. You can quickly control the gamer mic with tap-to-mute that is independent of computer/Macbook programs to keep privacy when live streaming. LED mute reminder helps you get rid of forgetting to cancel the mute. (RGB and function key are only available for USB connection, but NOT for XLR connection)
  • [Soothing Controllable RGB] RGB ring on the desktop gaming microphone for PC, with 3 modes and more than 10 light colors collection, matches your PC gears accessories for gaming synergy even in dim room. You can control the RGB key button of the dynamic microphone USB directly for game color scheme gaming or live streaming. Configured memory function, the streaming microphone RGB no need to repeated selections after turnning off and brings itself alive when power on. (Only available for USB connection)
  • [More Function Keys] Computer microphone with headphones jack upgrades your rhythm game experience and gets feedback whether the real-time voice your audience hear as expected. Get the desired level via monitoring volume control when gaming recording. Smooth mic gain knob on the PC microphone gaming has some resistance to the point, easily for audio attenuation or boost presence to less post-production audio. (Only available for USB connection)

RPM is not the ad-only figure for this exercise. YouTube defines RPM as revenue after its share per 1,000 views, and it can include ads, YouTube Premium, memberships, Supers and other defined sources. It is calculated using all views, including views on which no ad was monetized. As YouTube explains in its Understand ad revenue analytics guidance, “RPM is a useful monetization metric for creators, but it can’t tell your whole revenue story.” Use the Watch Page Ads revenue source for the ad side of this comparison.

Account for estimates, ad delivery and commission changes

  • Ad impressions are not continuous just because the stream is. YouTube says, “Ad slots are not guaranteed to serve ads.” A 24-hour broadcast therefore does not mean 24 hours of continuously monetized impressions. See Monetize your live stream.
  • Shopping rates can change. Commission rates shown in Studio are estimates based on current rates; the rate in effect when a purchase occurs determines the payout. Do not assume a fixed commission rate across the comparison period. See YouTube Shopping affiliate program overview.
  • Affiliate revenue can be revised. Returns and cancellations can affect estimated revenue, and sellers validate commissions on their own schedules. YouTube describes seller lock-in periods as typically 30–90 days, but retailer terms determine the actual timing. Treat estimated Shopping revenue as provisional until validation is complete. See Understand your affiliate metrics.
  • Ad revenue estimates can also change. YouTube notes that estimated partner revenue may be adjusted, including for invalid traffic and claims or disputes. See YouTube Partner earnings overview.

Keep revenue shares in context

YouTube’s current Partner earnings overview states that partners who accept the Watch Page Monetization Module receive 55% of net revenue from Watch Page Ads. That share describes the partner revenue arrangement; it is not a guaranteed ad yield for a 24/7 stream and does not predict how much the stream will earn.

Rank #2
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FIFINE K669B USB Microphone, Condenser Recording Mic for Vocals, Meeting
  • [Convenient Setup] Plug and play recording USB microphone for PC, with 5.9-Foot USB cable included for computer PC laptop, is connected directly to USB-A port for recording music, computer singing or podcast. The office condenser microphone for computer is easy to use and install. (NOT compatible with Xbox and Phones)
  • [Durable Metal Design] Solid sturdy metal construction design, the computer microphone for Zoom meetings with stable tripod stand is convenient when you are doing voice overs or livestreams on YouTube. Durable material extends the service life of the voice-over microphone.
  • [Mic Volume Knob] Gaming condenser USB mic compatible for PS4 with additional volume knob itself has a louder or quieter adjustment and is more sensitive. Your voice would be heard well enough through the zoom microphone USB when gaming, skyping or voice recording. Also, you can adjust your volume to zero and protect your privacy.
  • [Widely Use] USB-powered design, the condenser microphone for recording no need the 48v Phantom power supply, works well with Cortana, Discord, voice chat and voice recognition. The podcast microphone for Mac, with USB-B to USB-A/C cable, is compatible with desktop, laptop or PS4/PS5, which meets most of your daily recording needs.
  • [Clear Output Voice] Cardioid condenser microphone for PC captures your voice properly, producing clear smooth and crisp sound. Great computer recording mic for gamers/streamers/youtubers focus on the main source and reduces background noise. The streaming microphone does the job well for broadcast ,OBS and teamspeak.

The same overview states that creators receive 70% of net revenues from memberships, Super Chat, Super Stickers and Super Thanks under the Commerce Product Module. Those fan-funding features are separate from the Shopping affiliate program, so their share should not be confused with a Shopping commission rate.

What to conclude from the comparison

There is no universal winner between Shopping and ads. Your result depends on your channel’s reporting scope, live traffic, whether viewers buy tagged products, the commission rates active when purchases occur, whether ad slots serve ads, and later validation or revenue adjustments. Review matched periods and revisit recent estimates after they have had time to be processed; distinguish the current estimate from validated earnings.

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Rank #3
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Logitech Creators Blue Yeti USB Microphone for PC, Mac, Gaming, Recording, Streaming, Podcasting, Studio and Computer Condenser Mic with Blue VO!CE effects, 4 Pickup Patterns, Plug and Play - Blackout
  • Custom three-capsule array: This professional USB mic produces clear, powerful, broadcast-quality sound for YouTube videos, Twitch game streaming, podcasting, Zoom meetings, music recording and more
  • Blue VO!CE software: Elevate your streamings and recordings with clear broadcast vocal sound and entertain your audience with enhanced effects, advanced modulation and HD audio samples
  • Four pickup patterns: Flexible cardioid, omni, bidirectional, and stereo pickup patterns allow you to record in ways that would normally require multiple mics, for vocals, instruments and podcasts
  • Onboard audio controls: Headphone volume, pattern selection, instant mute, and mic gain put you in charge of every level of the audio recording and streaming process
  • Positionable design: Pivot the mic in relation to the sound source to optimize your sound quality thanks to the adjustable desktop stand and track your voice in real time with no-latency monitoring
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Best Value
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CMTECK USB Computer Microphone G009, Noise-Cancelling Recording Desktop Mic for PC/Laptop for Online Chatting, Home Studio, Podcasting, Gaming, Skype, YouTube with Mute Function(Windows/Mac)
  • 【Crystal Clear Audio Quality】Our Omnidirectional pattern condenser microphone accurately captures your voice, making it perfect for dictation, online classrooms, and more.
  • 【Active Noise-Cancelling】Come in CMTECK CCS2.0 SMART CHIP with Omnidirectional Polar Pattern, which can effectively block the background noise. The pop filter prevents plosives from overloading the microphone, ensuring only your voice is heard.7
  • 【Convenient Mute Button with LED Indicator】You can quickly mute/un-mute the microphone with the Mute Button and the built-in LED light lets you know the working status(Greenlight: Connected; Red light: Mute mode).
  • 【Easy to use】 No drivers needed, just plug and record without external power supply, directly connect the microphone to a USB compatible device, well compatible with Windows(7, 8 and 10), Mac OS and PS4 (NOT compatible with Raspberry Pi/Linux/Android)
  • 【Mini size with Adjustable Gooseneck】Adopted flexible and adjustable gooseneck metal pipe, easily adjust position 360 degrees to suit user comfort. The compact and stable base maximizes your desktop space.
Rank #4
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JOUNIVO USB Microphone, 360 Degree Adjustable Gooseneck Design, Mute Button & LED Indicator, Noise-Canceling Technology, Plug & Play, Compatible with Windows & MacOS
  • 360 Degree Position Adjustable Gooseneck Design --Plug and play USB microphone Pick up the sound from 360-degree with high sensitivity, in the best possible location for sound to your PC gaming, dragon voice dictation, and talk to Cortana
  • Mute Button & LED Indicator --One-click to mute/unmute your microphone for pc, Build-in LED indicator tells you the working status at any time
  • Intelligent Noise-Canceling Tech --Premium omnidirectional condenser microphone with noise-canceling technology can pick up your clear voice and reduce background noise and echo
  • USB Plug&Play(1.8/6ft USB Cable) -- No driver required. Just need to plug & play for the microphone to start recording, well compatible with Windows(7, 8, 10 and 11) and macOS. (NOT compatible with Xbox/Raspberry Pi/Android)
  • Solid Construction--Adopting premium metal pipe and heavy-duty ABS stand to make sure that you will be satisfied with our computer mic quality

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.