The Tool Desk
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Choose an AI tool for the specific campaign task you need to improve, then confirm that the tool’s current terms permit that political use. A service that helps with internal drafting may not be suitable for voter targeting or fundraising, and public-facing ads add legal, factual-review, and disclosure questions. Before buying, check the workflow, vendor permission, data handling, human review, and rules for each election and jurisdiction involved.
Start with the work, not the vendor
AI can support several distinct campaign workflows, but they are not interchangeable. The Congressional Research Service (CRS) identified internal campaign-management tasks, large-scale data analysis, opposition research, and targeted fundraising appeals as reported or possible uses in its March 2024 overview. Each requires separate checks for provider permission, data sensitivity, and review.
| Workflow | What to evaluate | Key risk to manage |
|---|---|---|
| Internal drafting and research | Whether the tool fits staff writing, summarizing, or research tasks and makes it practical to verify claims against original sources. | Inaccurate or fabricated material passing into campaign communications without review. |
| Large-scale data analysis | Whether the tool can support the intended analysis and whether the campaign may lawfully and contractually provide the data. | Exposing voter, donor, or other sensitive information; treating an analysis as more reliable than its inputs warrant. |
| Opposition research | Whether the proposed use is allowed and whether staff can trace claims to source material. | Unverified claims or sensitive information being repeated as fact. |
| Fundraising outreach | Whether political solicitation, audience targeting, and the planned outreach are permitted by the service and appropriate for the campaign. | Provider restrictions, data handling, or generated copy that misstates a candidate’s position or the purpose of a solicitation. |
| Public-facing political ads | Whether the tool permits the intended political advertising and what review and disclosure steps apply to the content, payer, authorization, medium, and jurisdiction. | Misleading synthetic media, incorrect disclaimers, or missing state-specific disclosures. |
CRS’s overview is a useful description of possible campaign tasks, not approval of a particular product or a guarantee that a vendor permits them. Review the exact service’s current terms for the proposed workflow, political content, targeting, and fundraising activity before evaluating features.
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Political-use policies can be decisive even when a tool otherwise appears suitable. Check the current terms for the specific product and account, including acceptable-use rules and any advertising policies, rather than relying only on a vendor’s general product description.
- Anthropic: Its October 8, 2024 elections statement says Claude cannot be used for campaigning and lobbying, including promoting a candidate, party, or issue; targeted political campaigns; or soliciting votes or financial contributions. Read the Anthropic elections statement and confirm the current terms before considering Claude for any campaign workflow.
- OpenAI: Its 2026 election update says advertisers will not be allowed to run political ads on its platform this cycle. That statement concerns political advertising on the platform; it should not be expanded into a claim about every possible use of every OpenAI service. Check the OpenAI 2026 election update and the terms for the particular service and use.
These are dated policy examples, not a complete vendor survey. Terms can change, so record the relevant policy and review date as part of procurement.
Protect campaign and constituent data
Before staff upload voter, donor, employee, or opposition-research information, get clear answers from the vendor about how that data is handled. The specific products’ current data terms and security capabilities have not been established here, so treat these as procurement questions rather than assumed features.
Rank #2
- What information is retained, for how long, and where?
- Is submitted information used to train or improve models? Can that use be turned off?
- Who at the vendor or among its subprocessors can access the data, and under what circumstances?
- Can campaign data be exported and permanently deleted, including from backups?
- What access controls are available for staff, vendors, and contractors?
- Can the campaign use the service without submitting personal or otherwise sensitive information?
Limit access to the people who need it, and use non-sensitive sample material when first evaluating a tool. Do not put real constituent or campaign records into a service until the campaign has reviewed the applicable terms and approved the data handling.
Assess federal and state rules for each public communication
There is no single federal AI-label rule that answers every campaign-ad question. In March 2024, CRS summarized the federal baseline as having no statute or regulation specifically addressing AI in political campaigns at that time. It said disclaimer rules for regulated communications appeared to apply to AI-created ads but did not then require disclosure of AI generation as such. In September 2024, the Federal Election Commission (FEC) said existing fraudulent-misrepresentation provisions are technology-neutral and apply to AI-assisted media, and it declined to open a separate rulemaking. The FEC’s September 2024 action and the earlier CRS summary address different points; neither means every AI-generated ad needs, or is exempt from, every disclaimer.
Federal disclaimer duties depend on the communication and on matters such as who pays for or authorizes it. The FEC’s advertising and disclaimer guidance covers requirements by communication type, including internet public communications. Assess the actual ad under the relevant rules instead of assuming that AI use alone triggers a federal label.
State requirements can differ
State rules may impose disclosure requirements in circumstances not captured by a federal baseline. For example, Florida’s 2026 statute, §106.145, requires a disclaimer in specified circumstances involving generative AI content that appears to depict a real person performing an action that did not occur, when it was created with intent to injure a candidate or deceive about a ballot issue. The statute also specifies how the disclaimer must appear and provides penalties. This Florida example does not establish the law elsewhere; consult the Florida statute and have counsel assess its application to the planned communication.
Separate campaign rules from election-office guidance
The U.S. Election Assistance Commission’s AI resources concern election offices and election administration, not whether a campaign’s vendor or workflow is suitable or approved. They should not be treated as campaign procurement endorsements. See the EAC election-technology resources for that distinct context.
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Set human-review and recordkeeping rules
AI output should not make the campaign’s final factual, targeting, or publication decisions. Before a pilot begins, assign a named staff role to review each output type and establish how the campaign will retain supporting materials and approvals.
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- For written material, check factual claims against original sources and confirm names, dates, quotations, and context.
- For analysis, examine the inputs and assumptions, and have a responsible staff member interpret results rather than treating generated conclusions as established facts.
- For generated or altered media, verify what it depicts and whether it could be mistaken for a real person or event. Decide whether the creative is appropriate before resolving disclosure requirements.
- For targeting and outreach, review the audience definition, data used, and final message before launch.
- For public communications, preserve the relevant source material, generated drafts, edits, approvals, and disclosure review according to campaign procedures.
Human review does not make a prohibited vendor use permissible or replace legal review. It provides accountability for the campaign’s own decisions.
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- Define the task and users. Write down the workflow, who will use the tool, what inputs it needs, and what output the campaign expects. Separate internal productivity from public-facing content and outreach.
- Screen current terms. Eliminate services whose applicable policies do not permit the proposed political use. Save the terms or policy language reviewed and the date.
- Review data handling and access. Resolve retention, training use, sharing, export, deletion, and access-control questions before entering campaign or constituent information.
- Test with non-sensitive samples. Have the staff who would use the product compare its output with the source material and check accuracy, bias, usability, and whether it saves time. This is a campaign pilot, not a substitute for an independent product assessment.
- Estimate the full operating burden. Compare current vendor pricing only after making a shortlist. Include staff training, integration, review time, and the operational effort required to keep records; no current product prices or performance comparisons are established here.
- Clear public communications before release. For each ad or other public communication, identify the election, states, medium, payer, authorizing entity, and whether a real person is depicted. Have the campaign’s counsel or compliance lead assess applicable federal disclaimers and state rules.
- Keep a responsible owner. Assign a human decision-maker for final outputs and retain the inputs, edits, approvals, and disclosure review appropriate to the workflow.
Interpret current-cycle ad counts cautiously
The Associated Press reported on September 25, 2026, that the Wesleyan Media Project had identified at least 164 political ads generated or enhanced with AI during the 2026 cycle; 69% of the ads identified did not disclose AI use. The AP cautioned that more ads likely exist and that legal coverage varies. This is an incomplete observation of ads found, not a compliance rate or a measure of how many ads legally required a disclosure. See the Associated Press report.
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