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No single check can prove an unfamiliar online store is safe. Before entering payment details, investigate the seller outside its own website, read the delivery and return terms, compare the full price, and choose a payment method that may give you recourse. These checks reduce risk; they do not guarantee that an order will arrive.

1. Search for the store and seller outside their own website

Search the exact business or seller name alongside terms such as “review,” “complaint,” and “scam.” Look beyond the store’s own pages and check more than one source. The U.S. Federal Trade Commission’s online shopping guidance recommends this kind of search; its advice on online reviews also cautions that reviews can be fake or misleading.

Consider who published a review, whether it describes a specific purchase, and whether the reviewer has a credible history. A high star rating or a large number of positive reviews is not proof that the seller is trustworthy. Likewise, a complaint is a reason to investigate its details and look for patterns, not automatic proof of fraud.

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2. Identify who is actually selling the item

On a marketplace, the platform and the seller may be different businesses. Check the seller name on the listing, ratings, and recent buyer comments. Read the marketplace’s rules for items that do not arrive or differ from the description, then confirm that the stated protection applies to this particular seller and item. The FTC explains this distinction in its marketplace buying guidance.

Keep payment and messages within the marketplace if its protections depend on using its checkout or communication tools. A request to pay outside the platform can remove protections you otherwise might have, so treat it as a strong reason to stop and review the offer.

3. Check whether you can contact the seller and understand the terms

Look for contact details you could use if the item is late, damaged, or not as described. Review the promised delivery date or window, shipping charges, return and refund rules, warranty terms, and any restocking or return-shipping fees. If something important is unclear, ask the seller a specific question and keep the response in writing.

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Missing official contact details, or contact limited to email or social media, is a warning sign in New Zealand government guidance on online shopping scams. Treat it as a prompt to investigate further, not as a verdict by itself. Guidance from Canada’s Get Cyber Safe also recommends checking seller information and policies before buying.

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4. Compare the complete price, not just the headline deal

Search for the same product and model from other sellers, then compare the total after shipping, handling, taxes, and other fees. A very low price on an expensive branded item may be a warning sign of a counterfeit or stolen product, according to the FTC’s online shopping advice. It is a reason to look more closely, not proof that the offer is fraudulent.

5. Understand what HTTPS does—and does not—tell you

HTTPS encrypts information sent between your browser and a website. It does not verify the merchant’s identity or honesty. As the FTC puts it in its marketplace guidance: “The ‘s’ means the site is encrypted — but it doesn’t mean it’s a legitimate site.” A lock icon is not a substitute for checking the seller, policies, and payment options.

6. Choose a payment method with possible recourse

The FTC recommends paying by credit card or using a secure payment system with buyer protections. Protections depend on the payment method, issuer, transaction, and applicable rules; a dispute does not guarantee that you will recover your money. Be especially wary if a seller insists on gift cards, wire transfers, cryptocurrency, or payment outside a marketplace. Those demands are strong reasons not to proceed.

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7. Keep a record before you place the order

Save the store and seller names, website address, product listing, order details, date and total paid, delivery promise, return policy, receipt, messages, and payment statement. Having those records together can help you explain the transaction if there is a dispute.

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Quick Recap

If the order does not arrive or there is another problem

  1. Contact the seller promptly and keep a copy of your message and any reply. If you ordered through a marketplace, use its reporting or dispute process as well.
  2. If you paid by credit or debit card, contact the issuer promptly to ask about disputing the charge. The FTC advises acting immediately in the circumstances described in its online shopping guidance; eligibility and outcomes depend on the transaction and applicable rules.
  3. In the United States, report suspected fraud to the FTC at ReportFraud.ftc.gov. USA.gov’s guidance on online purchase scams also points consumers to the FTC and state consumer-protection offices. These are U.S. reporting routes; consumers elsewhere should check the procedures in their own country.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.