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To display a screenshot on a webpage, save or host the image where the page can access it, then reference it with an HTML <img> element. For example: <img src="images/homepage-screenshot.png" alt="Homepage showing the site navigation and featured article">. HTML embeds an image; it does not take a screenshot of the browser. If you need to create the screenshot automatically, use a browser capture workflow instead.
Choose the right workflow first
“Add a screenshot in HTML” can mean two different jobs. The distinction matters because the markup that displays an image cannot create that image for you.
| What you need | Use | What it does |
|---|---|---|
| Show a screenshot file that already exists | <img> with src |
Embeds an image resource in the page. |
| Choose among image sizes or formats for different screens | srcset and sizes, or <picture> |
Lets the browser select an appropriate supplied image. |
| Capture a page repeatedly for a test or build | A browser automation workflow such as Playwright | Captures a page, a full page, or a selected element. |
| Capture content a user selects in an open browser | Browser Screen Capture APIs | Captures live browser content subject to permission and browser/API support. |
For a tutorial, portfolio, bug report, or documentation page with a screenshot file ready, the first option is usually the answer. If you need an image generated from a rendered page, create it with a capture workflow first, then embed the resulting file with <img>.
Display an existing screenshot with an image element
Put the image somewhere the page can reach
For a project asset, place the screenshot in your site’s files—for example, in an images folder. A relative URL such as images/homepage-screenshot.png is resolved from the location of the HTML document. If you instead use an image hosted elsewhere, the URL must be available to the people who will visit your page.
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File names and paths are exact: check spelling, capitalization, the file extension, and where the HTML page sits in the deployed site. A path that works on your computer may not work after deployment if the image was not uploaded or the page’s location changed.
Add the image and describe its useful content
Use src for the image resource and alt for alternative text. The alternative text should communicate the meaningful information someone would otherwise get from seeing the screenshot—not merely announce that an image is a screenshot.
<img src="images/homepage-screenshot.png"
alt="Homepage showing the site navigation and featured article">If the screenshot is purely decorative and contributes no essential information, use an empty alternative text value, alt="". Do not leave out the alt attribute: alternative text is fallback content for people who cannot process the image and for cases where image loading is disabled.
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Set the image’s intrinsic dimensions
When you know the screenshot’s actual pixel dimensions, include them as width and height attributes. This gives the browser the image’s aspect ratio before the file finishes loading and helps it reserve the right amount of space, reducing layout movement.
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<img src="images/homepage-screenshot.png"
alt="Homepage showing the site navigation and featured article"
width="1440" height="900">Use the image’s real intrinsic dimensions for those attributes, not an arbitrary display size. You can make the image fluid in CSS while keeping its proportions:
img {
max-width: 100%;
height: auto;
}Here, the image can shrink to fit a narrow content area without stretching. The width and height attributes still describe the source image; CSS controls how large it is displayed.
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Provide context with a figure and caption
A caption can tell every reader what a screenshot demonstrates or where to look. It is separate from alternative text: the caption supplies visible context, while alt provides an equivalent for meaningful visual information.
<figure>
<img src="images/settings-screen.png"
alt="Settings page with the notification toggle enabled"
width="1280" height="800">
<figcaption>The notification setting is enabled in the account settings.</figcaption>
</figure>Use a caption when the explanation belongs alongside the image. Avoid repeating the same sentence in both the caption and alternative text; make the alternative text describe the image’s relevant content and let the caption explain its context.
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If you have separate versions of a screenshot, srcset and sizes can describe the candidates and the space the image is expected to occupy. The browser uses that information to select a resource. In a width-descriptor list, each w value must match the actual width of its corresponding image file.
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<img src="images/dashboard-800.png"
srcset="images/dashboard-400.png 400w,
images/dashboard-800.png 800w,
images/dashboard-1600.png 1600w"
sizes="(max-width: 600px) 100vw, 800px"
alt="Dashboard screenshot showing monthly activity"
width="1600" height="1000">This example offers three image widths and says the image is expected to use the full viewport width up to 600 pixels, and 800 pixels beyond that. Make sure each listed file exists and that its descriptor reflects the file’s actual width. A mismatched descriptor can lead the browser to make a poor choice.
Use <picture> with one or more <source> elements when you need art direction or want to offer different image formats. These elements describe alternatives; the browser still needs a valid image resource to display. If you have only one screenshot file and it works at the intended sizes, a plain <img> is simpler.
Use a complete HTML example
This standalone example assumes that images/homepage-screenshot.png is located relative to the HTML file. Replace the path, alternative text, and dimensions with details for your own image.
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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Homepage screenshot</title>
<style>
figure {
margin: 1rem 0;
}
figure img {
display: block;
max-width: 100%;
height: auto;
}
</style>
</head>
<body>
<main>
<h1>Homepage screenshot</h1>
<figure>
<img src="images/homepage-screenshot.png"
alt="Homepage showing the site navigation and featured article"
width="1440" height="900">
<figcaption>The homepage, including its navigation and featured article.</figcaption>
</figure>
</main>
</body>
</html>Save the HTML file and image in the expected locations, then open the page or deploy it to your site. If you see a broken-image indicator instead of the screenshot, check the path and deployment as described below.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.When the screenshot needs to be generated automatically
An <img> tag displays an image resource; it does not capture the page that contains it, capture another tab, or turn rendered HTML into a screenshot. For repeatable captures in a test, build, or automation workflow, a browser automation tool such as Playwright can capture a page, a full scrollable page, or a particular element. Choose the capture scope that matches what you need to show, then use the resulting file as the src of your image element.
The browser Screen Capture APIs address a different case: capturing user-selected live browser content from within a web application. That workflow is not the same as embedding a static screenshot and can depend on user permission and browser/API support. Do not choose it merely to display an image you already have.
Or skip the browser setup
If you want an API to create the screenshot rather than configure a browser automation workflow, ScreenshotNeo can return a screenshot or PDF from a GET request. The following cURL example saves a screenshot response as a WebP file. See the ScreenshotNeo documentation for request parameters and setup.
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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://stripe.com -o shot.webpReplace YOUR_API_KEY with your key and change the target URL to the page you want to capture. ScreenshotNeo accepts cookie or consent banners as a visitor would and removes more than 60 known consent platforms, newsletter popups, and chat widgets before capture; you can turn each step off. Bot checks or CAPTCHAs, blank pages, timeouts, failed loads, and cache hits are not billed, and response headers report the page verdict and billing status. An MCP server provides take_screenshot, get_page_info, and capture_pdf tools for AI agents, including Claude, Cursor, and other MCP clients. The Free plan includes 1,000 screenshots per month with no card; paid plans start at $5 for 3,000 screenshots. Every feature is on every plan. Visit ScreenshotNeo for product information, or sign up free for 1,000 screenshots a month with no card.
Troubleshoot a screenshot that does not appear correctly
- The image is broken or missing: Check that
srcpoints to the actual file, that the image was included in the deployed site, and that directory names, capitalization, and the extension match. For an external image, confirm the URL is available to the page’s visitors. - The image appears only on your computer: A local file location is not automatically available to visitors. Put the image in the deployed project or use a hosted image URL that visitors can access.
- The image is stretched or distorted: Check for CSS that sets both displayed width and height to values with a different ratio from the source. Use
height: autowhen setting a fluid width, and ensure the HTML dimensions describe the image’s intrinsic ratio. - The wrong image size is selected: Verify that every
srcsetwidth descriptor matches its file’s actual width and thatsizesreflects the space the image occupies at the relevant viewport widths. Also confirm that all candidate paths work. - The screenshot is visible but its meaning is unclear without the image: Replace generic alternative text such as “screenshot” with a concise description of the relevant screen content, or use
alt=""if it is genuinely decorative. - You expected HTML to take the screenshot: Generate the file with a browser capture workflow first. An image element only references an existing image resource.
Practical checks before publishing
- Confirm the screenshot file is in the project or hosted where intended visitors can access it.
- Use a working path in
srcand provide an appropriatealtvalue. - Set intrinsic
widthandheightwhen known, then use responsive CSS for display sizing. - Use
srcsetandsizesonly when you have real image variants and accurate width descriptors. - Use a capture workflow instead of HTML markup when the image needs to be created from a rendered page or live browser content.
Frequently Asked Questions
Does an ![]()
element copy the screenshot into the HTML file?
No. It references an image resource with a URL in src (or candidates in srcset); the image file must remain available at that location.
Can I use a screenshot as a link?
Yes. Put the <img> element inside an anchor element if selecting the screenshot should navigate somewhere. Keep the image’s alternative text meaningful, and give the link a clear purpose.
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