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To create a content calendar in Hootsuite, open Plan, choose the calendar view you need, and select a date or time slot to start a post. Pick the social account, prepare and preview the content, then schedule it or save it as a draft. Week view is best for placing individual posts; month view helps you review the overall posting pattern.
Open the calendar and choose a view
These steps describe Hootsuite’s current Social experience, where the calendar is under Plan. Hootsuite also documents a Classic experience, so its navigation may differ.
- Week view: See scheduled posts by time slot and choose an open slot to create a post.
- Month view: Review how posts are distributed across the month, spot gaps or crowded days, and select a date to inspect its details.
The calendar includes scheduled posts and content published during the previous year. Hootsuite says it can also show posts published natively on social platforms from March 3, 2023 onward; Meta stories and YouTube videos published outside Hootsuite do not appear there. See Hootsuite’s calendar management details.
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- In Hootsuite, open Plan and go to the calendar.
- Switch to week view and select the time slot for the day and time you want the post to go live. In month view, select the intended date to open its details and start planning.
- Choose the social account or accounts that should receive the post.
- Write the platform-appropriate text and add any relevant media, links, tags, or campaign association. Available options depend on the social network and post type.
- Review the post preview. If the content is not ready, save it as a draft; otherwise, schedule it for the selected time. Hootsuite’s composer also supports publishing when you are ready to post immediately. Read Hootsuite’s post-creation instructions.
Review your schedule and adjust it
Use the calendar to check the rhythm of your posts: look for empty stretches, days with too many posts, or dates that no longer fit your campaign. Select a scheduled post to edit, delete, or reschedule it. In week view, you can also drag a post to another time slot.
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Hootsuite’s current help guidance says changes must be made at least 6 minutes before publication for a scheduled post, 15 minutes ahead for video, and 30 minutes ahead when video processing is required. Some posts are processed before they are sent to the social network, and the calendar may show a processing state. For bulk scheduling, Hootsuite notes that daylight-saving transitions can affect times; check the time zone selected in Hootsuite settings rather than assuming a time will map identically in every region. Check the current calendar instructions and timing notes.
Use recommended times as a planning aid
If recommended posting times are available in your calendar, treat them as suggestions based on recent engagement—not a guarantee of better performance. Hootsuite says it uses engagement from the previous 30 days and includes an account in its calculation only if it has at least three posts with engagement in that period. Its documentation lists Facebook Pages, LinkedIn Pages, Instagram Business profiles, X, and TikTok as supported account types for recommendations. See how Hootsuite calculates recommended times.
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Choose a workflow for more posts or team planning
Schedule many prepared posts with a CSV
For a batch of ready-to-publish content, use Bulk Composer and upload a CSV. Hootsuite’s calendar documentation describes this as a way to schedule hundreds of posts at once. CSV templates and requirements can change, so use Hootsuite’s dedicated instructions for the current format instead of guessing at column names. Follow Hootsuite’s bulk-scheduling guide.
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Bring planning tasks in from a team app
If your team already plans content in a project-management tool, Hootsuite documents integrations with monday.com, Wrike, Asana, and Airtable. Content from tasks in a connected app can be imported into the Hootsuite post composer, where you can complete and schedule the post. Review Hootsuite’s planning-app integration guidance.
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