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Head-to-head · Multi-Location Marketing Platforms

Yext Listings vs Plai

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Yext Listings #1 in Multi-Location Marketing Platforms 9.0/10 Pricing on request ✓ 0 of 5 features Visit Yext
Plai #8 in Multi-Location Marketing Platforms 6.8/10 Free plan · paid from $97/mo · 7-day trial Free plan✓ 2 of 5 features Visit Plai

Yext Listings leads on 0 checks, Plai on 3, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreYext Listings · 9.0/10
  • Free planonly Plai
  • Most featuresPlai · 2 of 5

Yext Listings scores higher on our rubric for multi-location marketing platforms: 9.0 against 6.8 out of 10; our editors rank them #1 and #8.

Plai offers free plan; Yext Listings doesn't. Plai offers local social publishing; Yext Listings doesn't publish it. Plai offers location-level reporting; Yext Listings doesn't publish it.

Yext Listings is the better fit for enterprise teams managing listings at scale. Plai is the better fit for franchises needing affordable branded ad workflows.

  • Yext Listings fits best

    Enterprise teams managing listings at scale

  • Plai fits best

    Franchises needing affordable branded ad workflows

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Yext Listings 9.0/10 Visit ↗ Plai 6.8/10 Visit ↗
At a glance
Editor score 9.0 6.8
Ranking #1 in Multi-Location Marketing Platforms #8 in Multi-Location Marketing Platforms
Best for Enterprise teams managing listings at scale Franchises needing affordable branded ad workflows
Pricing model Paid Free plan + paid
Starting price Not published $97/mo
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 200+ integrations 7 integrations
Built for Enterprise Small business, Mid-market, Enterprise
Features Yext Listings 0/5 · Plai 2/5
Listings management Not published —
Review management Not published —
Location pages Not published —
Local social publishing Not published ✓ (best)
Location-level reporting Not published ✓ (best)
Specs
Locations included Not published Not published
Our review
Pros
  • Distributes business data to 200+ publishers and directories.
  • Detects listing errors, duplicates, and publisher overwrites.
  • Tracks engagement and visibility by publisher and location.
  • Reusable branded ad templates and location workspaces
  • Campaigns across Meta, Google, TikTok, YouTube, and more
  • Franchisee and headquarters analytics with permission controls
Cons
  • Pricing is custom, billed annually, and tied to scope and location or provider count.
  • There is no free tier or standard free trial.
  • Its focus is listings, not campaign execution.
  • No business-listings management
  • No customer-review management
  • No location-page creation features
Our verdict

Yext Listings centralizes business information and distributes it across search, maps, directories, and AI platforms. It is aimed at multi-location brands and enterprise teams that need to manage listings across many locations, including…

Read the review →

Plai is a cloud marketing platform for franchise corporate teams, agencies, and local franchisees. Headquarters can create reusable branded ad templates, establish separate workspaces, control location permissions, and guide local…

Read the review →
  1. Yext ListingsMulti-Location Marketing Platforms 9.0Pricing on request
  2. PlaiMulti-Location Marketing Platforms 6.8Free plan · paid from $97/mo · 7-day trial

Strengths and trade-offs

  • Yext Listings — where it wins

    • Distributes business data to 200+ publishers and directories.
    • Detects listing errors, duplicates, and publisher overwrites.
    • Tracks engagement and visibility by publisher and location.

    Where it doesn't

    • Pricing is custom, billed annually, and tied to scope and location or provider count.
    • There is no free tier or standard free trial.
    • Its focus is listings, not campaign execution.

  • Plai — where it wins

    • Reusable branded ad templates and location workspaces
    • Campaigns across Meta, Google, TikTok, YouTube, and more
    • Franchisee and headquarters analytics with permission controls

    Where it doesn't

    • No business-listings management
    • No customer-review management
    • No location-page creation features
  • Yext Listings9.0/10 · Pricing on request

    Centralized listing distribution and controls for enterprises managing many locations.

    Visit YextFull verdict →
  • Plai6.8/10 · Free plan · paid from $97/mo · 7-day trial

    Plai gives franchise teams shared brand controls, cross-platform ads, and location-level analytics.

    Visit PlaiFull verdict →

More comparisons

All Multi-Location marketing platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update