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Head-to-head · B2C eCommerce Software

WooCommerce vs Big Cartel

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score WooCommerce #3 in B2C eCommerce Software 9.0/10 Free plan Free plan✓ 1 of 5 features Visit WooCommerce
Big Cartel #8 in B2C eCommerce Software 8.5/10 Free plan · 7-day trial Free planFree trial✓ 1 of 5 features Visit Big Cartel

WooCommerce leads on 0 checks, Big Cartel on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWooCommerce · 9.0/10
  • Free planboth
  • Free trialonly Big Cartel

WooCommerce scores higher on our rubric for b2c ecommerce software: 9.0 against 8.5 out of 10; our editors rank them #3 and #8.

WooCommerce is the better fit for wordPress users wanting flexible, low-cost commerce. Big Cartel is the better fit for solo makers and small creative sellers.

  • WooCommerce fits best

    WordPress users wanting flexible, low-cost commerce

  • Big Cartel fits best

    Solo makers and small creative sellers

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature WooCommerce 9.0/10 Visit ↗ Big Cartel 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #3 in B2C eCommerce Software #8 in B2C eCommerce Software
Best for WordPress users wanting flexible, low-cost commerce Solo makers and small creative sellers
Pricing model Free Free plan + paid
Starting price Free $144/yr
Free plan ✓ ✓
Free trial — 7 days
Money-back guarantee 30 days 14 days
Deployment Self-hosted, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Tickets, Community, Docs Email, Live chat, Docs · 24/7
Integrations 9 integrations 7,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business
Features WooCommerce 1/5 · Big Cartel 1/5
Abandoned cart recovery ✓ ✓
Multilingual storefront Not checked yet Not checked yet
Multi-currency checkout Not checked yet Not checked yet
Built-in POS Not checked yet Not checked yet
Subscription products Not checked yet Not checked yet
Specs
Product limit Not checked yet Not checked yet
Our review
Pros
  • Core supports unlimited products, orders, and APIs with no monthly subscription.
  • Handles physical and digital products, payments, shipping, and taxes.
  • Extensions, themes, mobile apps, and APIs support different store needs.
  • Gold offers online selling and payments for up to 5 products at no cost.
  • Paid plans add digital products, in-person sales and inventory tracking.
  • Social selling, shipping tools and third-party integrations extend store workflows.
Cons
  • Self-hosting means merchants must choose and manage their hosting provider.
  • Hosting, payment processing, and extensions can add separate costs.
  • Abandoned-cart recovery is experimental in core or available through extensions.
  • Gold is limited to 5 products and one customizable store template.
  • Platinum and Diamond cap listings at 50 and 500 products, respectively.
  • Stripe and PayPal charge payment processing fees despite no platform transaction fee.
Our verdict

WooCommerce is an open-source ecommerce platform for WordPress websites. It suits merchants who want to sell physical or digital products while choosing their own hosting provider, payment processor, extensions, and themes. Its core…

Read the review →

Big Cartel is a hosted ecommerce platform for independent creators, artists and small businesses selling physical or digital goods. It supports customizable online storefronts, payments through Stripe or PayPal, in-person selling through…

Read the review →
  1. WooCommerceB2C eCommerce Software 9.0Free plan
  2. Big CartelB2C eCommerce Software 8.5Free plan · 7-day trial

Strengths and trade-offs

  • WooCommerce — where it wins

    • Core supports unlimited products, orders, and APIs with no monthly subscription.
    • Handles physical and digital products, payments, shipping, and taxes.
    • Extensions, themes, mobile apps, and APIs support different store needs.

    Where it doesn't

    • Self-hosting means merchants must choose and manage their hosting provider.
    • Hosting, payment processing, and extensions can add separate costs.
    • Abandoned-cart recovery is experimental in core or available through extensions.

  • Big Cartel — where it wins

    • Gold offers online selling and payments for up to 5 products at no cost.
    • Paid plans add digital products, in-person sales and inventory tracking.
    • Social selling, shipping tools and third-party integrations extend store workflows.

    Where it doesn't

    • Gold is limited to 5 products and one customizable store template.
    • Platinum and Diamond cap listings at 50 and 500 products, respectively.
    • Stripe and PayPal charge payment processing fees despite no platform transaction fee.

More comparisons

All B2C ecommerce software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update