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Head-to-head · B2C eCommerce Software

Shopify vs Big Cartel

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Shopify #1 in B2C eCommerce Software 9.4/10 3-day trial Free trial✓ 1 of 5 features Visit Shopify
Big Cartel #8 in B2C eCommerce Software 8.5/10 Free plan · 7-day trial Free planFree trial✓ 1 of 5 features Visit Big Cartel

Shopify leads on 0 checks, Big Cartel on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShopify · 9.4/10
  • Free planonly Big Cartel
  • Free trialboth

Shopify scores higher on our rubric for b2c ecommerce software: 9.4 against 8.5 out of 10; our editors rank them #1 and #8.

Big Cartel offers free plan; Shopify doesn't.

Shopify is the better fit for businesses wanting an established all-round store. Big Cartel is the better fit for solo makers and small creative sellers.

  • Shopify fits best

    Businesses wanting an established all-round store

  • Big Cartel fits best

    Solo makers and small creative sellers

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Shopify 9.4/10 Visit ↗ Big Cartel 8.5/10 Visit ↗
At a glance
Editor score 9.4 8.5
Ranking #1 in B2C eCommerce Software #8 in B2C eCommerce Software
Best for Businesses wanting an established all-round store Solo makers and small creative sellers
Pricing model Paid Free plan + paid
Starting price $29/mo $144/yr
Free plan — ✓ (best)
Free trial 3 days 7 days
Free trial length 3 days · no card needed 7 days
Deployment Cloud, Browser extension Cloud, Mobile
Platforms Web Web, iOS, Android
Support Live chat, Community, Docs · 24/7 Email, Live chat, Docs · 24/7
Integrations 4 integrations 7,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business
Features Shopify 1/5 · Big Cartel 1/5
Abandoned cart recovery ✓ ✓
Multilingual storefront Not checked yet Not checked yet
Multi-currency checkout Not checked yet Not checked yet
Built-in POS Not checked yet Not checked yet
Subscription products Not checked yet Not checked yet
Specs
Product limit Not checked yet Not checked yet
Our review
Pros
  • Sell through online, social, marketplace, and in-person channels
  • Includes checkout, inventory, fulfillment, POS, and abandoned-checkout recovery
  • Shopify App Store and API extend the platform
  • Gold offers online selling and payments for up to 5 products at no cost.
  • Paid plans add digital products, in-person sales and inventory tracking.
  • Social selling, shipping tools and third-party integrations extend store workflows.
Cons
  • There is no free plan; the current trial lasts 3 days
  • Transaction-fee treatment varies by country, payment provider, and plan
  • Staff-account limits apply on Grow and Advanced plans
  • Gold is limited to 5 products and one customizable store template.
  • Platinum and Diamond cap listings at 50 and 500 products, respectively.
  • Stripe and PayPal charge payment processing fees despite no platform transaction fee.
Our verdict

Shopify is a hosted commerce platform for entrepreneurs, retailers, small teams, and larger brands that want to run sales across online and in-person channels. Its core toolkit brings together a theme-based store builder, checkout and…

Read the review →

Big Cartel is a hosted ecommerce platform for independent creators, artists and small businesses selling physical or digital goods. It supports customizable online storefronts, payments through Stripe or PayPal, in-person selling through…

Read the review →
  1. ShopifyB2C eCommerce Software 9.43-day trial
  2. Big CartelB2C eCommerce Software 8.5Free plan · 7-day trial

Strengths and trade-offs

  • Shopify — where it wins

    • Sell through online, social, marketplace, and in-person channels
    • Includes checkout, inventory, fulfillment, POS, and abandoned-checkout recovery
    • Shopify App Store and API extend the platform

    Where it doesn't

    • There is no free plan; the current trial lasts 3 days
    • Transaction-fee treatment varies by country, payment provider, and plan
    • Staff-account limits apply on Grow and Advanced plans
  • Big Cartel — where it wins

    • Gold offers online selling and payments for up to 5 products at no cost.
    • Paid plans add digital products, in-person sales and inventory tracking.
    • Social selling, shipping tools and third-party integrations extend store workflows.

    Where it doesn't

    • Gold is limited to 5 products and one customizable store template.
    • Platinum and Diamond cap listings at 50 and 500 products, respectively.
    • Stripe and PayPal charge payment processing fees despite no platform transaction fee.
  • Shopify9.4/10 · 3-day trial

    A broad hosted store platform combining checkout, inventory, fulfillment, POS, and multichannel sales.

    Visit ShopifyFull verdict →
  • Big Cartel8.5/10 · Free plan · 7-day trial

    A hosted shop for creative sellers, with a free entry plan and room to expand.

    Visit Big CartelFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update