Head-to-head · B2C eCommerce Software
Shopify vs Big Cartel
Shopify leads on 0 checks, Big Cartel on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreShopify · 9.4/10
- Free planonly Big Cartel
- Free trialboth
Shopify scores higher on our rubric for b2c ecommerce software: 9.4 against 8.5 out of 10; our editors rank them #1 and #8.
Big Cartel offers free plan; Shopify doesn't.
Shopify is the better fit for businesses wanting an established all-round store. Big Cartel is the better fit for solo makers and small creative sellers.
- Shopify fits best
Businesses wanting an established all-round store
- Big Cartel fits best
Solo makers and small creative sellers
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Side by side
| Feature | Shopify 9.4/10 Visit ↗ | Big Cartel 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.5 |
| Ranking | #1 in B2C eCommerce Software | #8 in B2C eCommerce Software |
| Best for | Businesses wanting an established all-round store | Solo makers and small creative sellers |
| Pricing model | Paid | Free plan + paid |
| Starting price | $29/mo | $144/yr |
| Free plan | — | ✓ (best) |
| Free trial | 3 days | 7 days |
| Free trial length | 3 days · no card needed | 7 days |
| Deployment | Cloud, Browser extension | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Live chat, Community, Docs · 24/7 | Email, Live chat, Docs · 24/7 |
| Integrations | 4 integrations | 7,000+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business |
| Features Shopify 1/5 · Big Cartel 1/5 | ||
| Abandoned cart recovery | ✓ | ✓ |
| Multilingual storefront | Not checked yet | Not checked yet |
| Multi-currency checkout | Not checked yet | Not checked yet |
| Built-in POS | Not checked yet | Not checked yet |
| Subscription products | Not checked yet | Not checked yet |
| Specs | ||
| Product limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Shopify is a hosted commerce platform for entrepreneurs, retailers, small teams, and larger brands that want to run sales across online and in-person channels. Its core toolkit brings together a theme-based store builder, checkout and… Read the review → |
Big Cartel is a hosted ecommerce platform for independent creators, artists and small businesses selling physical or digital goods. It supports customizable online storefronts, payments through Stripe or PayPal, in-person selling through… Read the review → |
Strengths and trade-offs
Shopify — where it wins
- Sell through online, social, marketplace, and in-person channels
- Includes checkout, inventory, fulfillment, POS, and abandoned-checkout recovery
- Shopify App Store and API extend the platform
Where it doesn't
- There is no free plan; the current trial lasts 3 days
- Transaction-fee treatment varies by country, payment provider, and plan
- Staff-account limits apply on Grow and Advanced plans
Big Cartel — where it wins
- Gold offers online selling and payments for up to 5 products at no cost.
- Paid plans add digital products, in-person sales and inventory tracking.
- Social selling, shipping tools and third-party integrations extend store workflows.
Where it doesn't
- Gold is limited to 5 products and one customizable store template.
- Platinum and Diamond cap listings at 50 and 500 products, respectively.
- Stripe and PayPal charge payment processing fees despite no platform transaction fee.
- Shopify9.4/10 · 3-day trial
A broad hosted store platform combining checkout, inventory, fulfillment, POS, and multichannel sales.
Visit ShopifyFull verdict → - Big Cartel8.5/10 · Free plan · 7-day trial
A hosted shop for creative sellers, with a free entry plan and room to expand.
Visit Big CartelFull verdict →
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- Adobe Commerce vs Big Cartel
- Squarespace Commerce vs Big Cartel
- GoDaddy Online Store vs Big Cartel
All B2C ecommerce software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





