Wix vs Shopify

Wix9.0Visit Shopify6.3Visit

Higher score Wix #5 in Website Builders 9.0/10 Free plan · paid plans Free plan✓ 3 of 5 features Visit Wix

vs

Shopify #36 in Website Builders 6.3/10 3-day trial ✓ 3 of 5 features Visit Shopify

• Wix fits best

  Small businesses that want everything in one place

• Shopify fits best

  Anyone whose website exists to sell products

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Side by side

Feature	Wix 9.0/10 Visit ↗	Shopify 6.3/10 Visit ↗
At a glance
Editor score	9.0	6.3
Ranking	#5 in Website Builders	#36 in Website Builders
Best for	Small businesses that want everything in one place	Anyone whose website exists to sell products
Pricing model	Free plan + paid	Paid
Starting price	Free plan · paid plans	$29/mo
Free plan	✓ (best)	—
Free trial	—	—
Features Wix 3/5 · Shopify 3/5
Custom domain on free	—	—
AI site builder	✓	✓
Blogging	✓	✓
Code export	—	—
Hosting included	✓	✓
Specs
E-commerce	Full	Full
Our review
Pros	Editor puts anything anywhere — no grid fights, no CSS App Market covers bookings, restaurants, events and members Wix Studio is a real agency tier with responsive controls	Checkout, taxes, shipping and payments work out of the box App store solves almost any store problem, at a price Handles thousands of products and real traffic spikes
Cons	You cannot switch templates without rebuilding the site Pages get heavy — performance needs babysitting Free plan shows Wix ads on a wixsite.com subdomain	Content pages and blogs are an afterthought Transaction fees unless you use Shopify Payments App subscriptions add up on top of the plan
Our verdict	Wix is a website builder for businesses that want to create and manage a site without relying on separate tools. Its editor supports placing and resizing elements freely, while the mobile view provides controls for adjusting the… Read the review →	Shopify is an e-commerce platform with website-building tools for businesses that sell products online or in physical shops. According to the vendor, its commerce features include abandoned-cart emails and point-of-sale capabilities.… Read the review →

Strengths and trade-offs

• Wix — where it wins

  • Editor puts anything anywhere — no grid fights, no CSS
  • App Market covers bookings, restaurants, events and members
  • Wix Studio is a real agency tier with responsive controls

  Where it doesn't

  • You cannot switch templates without rebuilding the site
  • Pages get heavy — performance needs babysitting
  • Free plan shows Wix ads on a wixsite.com subdomain

• Shopify — where it wins

  • Checkout, taxes, shipping and payments work out of the box
  • App store solves almost any store problem, at a price
  • Handles thousands of products and real traffic spikes

  Where it doesn't

  • Content pages and blogs are an afterthought
  • Transaction fees unless you use Shopify Payments
  • App subscriptions add up on top of the plan

• Wix9.0/10 · Free plan · paid plans

  The most complete drag-and-drop builder — 900+ templates and a mature app market.

  Visit WixFull verdict →
• Shopify6.3/10 · 3-day trial

  The default for online stores — checkout, payments and shipping done right, site builder second.

  Visit ShopifyFull verdict →