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Head-to-head · Website Builders

Webflow vs Wix

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Webflow #3 in Website Builders 9.2/10 Free plan · paid from $14/mo Free plan✓ 1 of 5 features Visit Webflow
Wix #5 in Website Builders 9.0/10 Free plan · paid plans Free plan✓ 3 of 5 features Visit Wix

Webflow leads on 0 checks, Wix on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWebflow · 9.2/10
  • Free planboth
  • Most featuresWix · 3 of 5

Webflow scores higher on our rubric for website builders: 9.2 against 9.0 out of 10; our editors rank them #3 and #5.

Webflow is the better fit for design-led sites needing CMS, AI, or ecommerce. Wix is the better fit for small businesses that want everything in one place.

  • Webflow fits best

    Design-led sites needing CMS, AI, or ecommerce

  • Wix fits best

    Small businesses that want everything in one place

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Webflow 9.2/10 Visit ↗ Wix 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #3 in Website Builders #5 in Website Builders
Best for Design-led sites needing CMS, AI, or ecommerce Small businesses that want everything in one place
Pricing model Free plan + paid Free plan + paid
Starting price $15/mo Free plan · paid plans
Free plan ✓ ✓
Free trial — —
Features Webflow 1/5 · Wix 3/5
Custom domain on free Not checked yet —
AI site builder Not checked yet ✓ (best)
Blogging Not checked yet ✓ (best)
Code export Not checked yet —
Hosting included ✓ ✓
Specs
E-commerce Not checked yet Full
Our review
Pros
  • Generates site structure, content, themes, and designs from natural-language prompts.
  • Adds AI CMS items, code components, copy, SEO/AEO, and optimization suggestions.
  • Combines CMS, ecommerce management, integrations, and HTML/CSS export.
  • Editor puts anything anywhere — no grid fights, no CSS
  • App Market covers bookings, restaurants, events and members
  • Wix Studio is a real agency tier with responsive controls
Cons
  • Starter uses a Webflow.io domain and allows only two static pages.
  • Paid AI site generation is initially limited to five pages.
  • CMS, code components, and site search require the $25 Premium plan.
  • You cannot switch templates without rebuilding the site
  • Pages get heavy — performance needs babysitting
  • Free plan shows Wix ads on a wixsite.com subdomain
Our verdict

Webflow AI brings prompt-based creation and optimization into Webflow’s website builder. A natural-language description can generate a multi-page site structure, content, theme, and page designs, which teams, agencies, and businesses can…

Read the review →

Wix is a website builder for businesses that want to create and manage a site without relying on separate tools. Its editor supports placing and resizing elements freely, while the mobile view provides controls for adjusting the…

Read the review →
  1. WebflowWebsite Builders 9.2Free plan · paid from $14/mo
  2. WixWebsite Builders 9.0Free plan · paid plans

Strengths and trade-offs

  • Webflow — where it wins

    • Generates site structure, content, themes, and designs from natural-language prompts.
    • Adds AI CMS items, code components, copy, SEO/AEO, and optimization suggestions.
    • Combines CMS, ecommerce management, integrations, and HTML/CSS export.

    Where it doesn't

    • Starter uses a Webflow.io domain and allows only two static pages.
    • Paid AI site generation is initially limited to five pages.
    • CMS, code components, and site search require the $25 Premium plan.

  • Wix — where it wins

    • Editor puts anything anywhere — no grid fights, no CSS
    • App Market covers bookings, restaurants, events and members
    • Wix Studio is a real agency tier with responsive controls

    Where it doesn't

    • You cannot switch templates without rebuilding the site
    • Pages get heavy — performance needs babysitting
    • Free plan shows Wix ads on a wixsite.com subdomain
  • Webflow9.2/10 · Free plan · paid from $14/mo

    A design-led Webflow toolkit pairing prompt-based site creation with CMS and ecommerce.

    Visit WebflowFull verdict →
  • Wix9.0/10 · Free plan · paid plans

    The most complete drag-and-drop builder — 900+ templates and a mature app market.

    Visit WixFull verdict →

More comparisons

All website builders comparisons → · Full ranking →

Guides on website builders

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update