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Head-to-head · Website Builders

Wix vs Framer

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Wix #5 in Website Builders 9.0/10 Free plan · paid plans Free plan✓ 3 of 5 features Visit Wix
Framer #32 in Website Builders 6.6/10 Free plan · paid from $10/mo (annual) Free plan✓ 3 of 5 features Visit Framer

Wix leads on 0 checks, Framer on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWix · 9.0/10
  • Free planboth

Wix scores higher on our rubric for website builders: 9.0 against 6.6 out of 10; our editors rank them #5 and #32.

On e-commerce, Wix gives you Full where Framer offers None.

Wix is the better fit for small businesses that want everything in one place. Framer is the better fit for startups and designers who want a striking site fast.

  • Wix fits best

    Small businesses that want everything in one place

  • Framer fits best

    Startups and designers who want a striking site fast

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Wix 9.0/10 Visit ↗ Framer 6.6/10 Visit ↗
At a glance
Editor score 9.0 6.6
Ranking #5 in Website Builders #32 in Website Builders
Best for Small businesses that want everything in one place Startups and designers who want a striking site fast
Pricing model Free plan + paid Free plan + paid
Starting price Free plan · paid plans $10/mo
Free plan ✓ ✓
Free trial — —
Features Wix 3/5 · Framer 3/5
Custom domain on free — —
AI site builder ✓ ✓
Blogging ✓ ✓
Code export — —
Hosting included ✓ ✓
Specs
E-commerce Full None
Our review
Pros
  • Editor puts anything anywhere — no grid fights, no CSS
  • App Market covers bookings, restaurants, events and members
  • Wix Studio is a real agency tier with responsive controls
  • Canvas feels like Figma — auto-layout, components, breakpoints
  • Scroll effects and hover animations are one click and stay smooth
  • Publishing is instant and hosting speed is excellent
Cons
  • You cannot switch templates without rebuilding the site
  • Pages get heavy — performance needs babysitting
  • Free plan shows Wix ads on a wixsite.com subdomain
  • CMS is simpler than Webflow's — fine for blogs, thin for complex data
  • Selling anything means embedding a third-party checkout
  • Community template quality varies widely
Our verdict

Wix is a website builder for businesses that want to create and manage a site without relying on separate tools. Its editor supports placing and resizing elements freely, while the mobile view provides controls for adjusting the…

Read the review →

Framer is a visual website builder for launch sites, portfolios, and product marketing websites where motion and polish matter. Its canvas follows a Figma-like model, with stacks, auto-layout, reusable components, and breakpoints edited…

Read the review →
  1. WixWebsite Builders 9.0Free plan · paid plans
  2. FramerWebsite Builders 6.6Free plan · paid from $10/mo (annual)

Strengths and trade-offs

  • Wix — where it wins

    • Editor puts anything anywhere — no grid fights, no CSS
    • App Market covers bookings, restaurants, events and members
    • Wix Studio is a real agency tier with responsive controls

    Where it doesn't

    • You cannot switch templates without rebuilding the site
    • Pages get heavy — performance needs babysitting
    • Free plan shows Wix ads on a wixsite.com subdomain
  • Framer — where it wins

    • Canvas feels like Figma — auto-layout, components, breakpoints
    • Scroll effects and hover animations are one click and stay smooth
    • Publishing is instant and hosting speed is excellent

    Where it doesn't

    • CMS is simpler than Webflow's — fine for blogs, thin for complex data
    • Selling anything means embedding a third-party checkout
    • Community template quality varies widely
  • Wix9.0/10 · Free plan · paid plans

    The most complete drag-and-drop builder — 900+ templates and a mature app market.

    Visit WixFull verdict →
  • Framer6.6/10 · Free plan · paid from $10/mo (annual)

    Figma-like freedom that publishes as a fast, animated site — the designers' favorite.

    Visit FramerFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update