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Head-to-head · Usability Testing Software

UserZoom vs Hubble

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score UserZoom #4 in Usability Testing Software 9.0/10 Pricing on request ✓ 5 of 5 features Visit UserZoom
Hubble #5 in Usability Testing Software 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Hubble

UserZoom leads on 0 checks, Hubble on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUserZoom · 9.0/10
  • Free planonly Hubble

UserZoom scores higher on our rubric for usability testing software: 9.0 against 8.9 out of 10; our editors rank them #4 and #5.

UserZoom is the better fit for enterprise teams needing flexible recruitment options. Hubble is the better fit for research teams needing comprehensive mixed-method testing.

  • UserZoom fits best

    Enterprise teams needing flexible recruitment options

  • Hubble fits best

    Research teams needing comprehensive mixed-method testing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature UserZoom 9.0/10 Visit ↗ Hubble 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #4 in Usability Testing Software #5 in Usability Testing Software
Best for Enterprise teams needing flexible recruitment options Research teams needing comprehensive mixed-method testing
Pricing model Paid Free plan + paid
Starting price Pricing on request $120/seat/mo
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Support Docs Email, Community, Docs
Compliance SOC 2, GDPR, HIPAA SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 7 integrations 6 integrations
Built for Small business, Enterprise Small business, Mid-market, Enterprise
Features UserZoom 5/5 · Hubble 5/5
Participant recruitment ✓ ✓
Moderated sessions ✓ ✓
Unmoderated sessions ✓ ✓
Prototype support ✓ ✓
Mobile app support ✓ ✓
Specs
Participant limit Not checked yet Not checked yet
Our review
Pros
  • Supports moderated and unmoderated studies across web, prototypes, and mobile apps
  • Combines global participant recruitment with customer-owned audience recruitment
  • Includes transcripts, playback, notes, charts, clips, and insight sharing
  • Supports moderated, unmoderated, prototype, desktop, and mobile studies
  • Combines recording, transcripts, annotation, tagging, and AI reports
  • Integrates with Figma, calendars, video tools, and user-data platforms
Cons
  • Pricing is handled through contact sales rather than listed plan amounts.
  • Its broad method set may exceed the needs of a simple usability test.
  • Multiple customer-recruitment routes can add planning overhead.
  • The Free plan allows only 1 seat and 10 responses per month
  • Pro costs $120 per seat per month and allows up to 3 seats
  • Participant recruitment integrations are reserved for Enterprise
Our verdict

UserZoom is a web-based usability research platform for UX researchers, designers, product managers, and marketers. It supports moderated and unmoderated studies across websites, prototypes, screenshots, desktop experiences, mobile web,…

Read the review →

Hubble is a user research platform for product, design, and UX teams that need more than a single usability test format. It supports unmoderated studies, moderated sessions with scheduling and hosting, Figma prototype testing, desktop and…

Read the review →
  1. UserZoomUsability Testing Software 9.0Pricing on request
  2. HubbleUsability Testing Software 8.9Free plan

Strengths and trade-offs

  • UserZoom — where it wins

    • Supports moderated and unmoderated studies across web, prototypes, and mobile apps
    • Combines global participant recruitment with customer-owned audience recruitment
    • Includes transcripts, playback, notes, charts, clips, and insight sharing

    Where it doesn't

    • Pricing is handled through contact sales rather than listed plan amounts.
    • Its broad method set may exceed the needs of a simple usability test.
    • Multiple customer-recruitment routes can add planning overhead.
  • Hubble — where it wins

    • Supports moderated, unmoderated, prototype, desktop, and mobile studies
    • Combines recording, transcripts, annotation, tagging, and AI reports
    • Integrates with Figma, calendars, video tools, and user-data platforms

    Where it doesn't

    • The Free plan allows only 1 seat and 10 responses per month
    • Pro costs $120 per seat per month and allows up to 3 seats
    • Participant recruitment integrations are reserved for Enterprise
  • UserZoom9.0/10 · Pricing on request

    A broad usability research platform for moderated, unmoderated, and mixed recruitment studies.

    Visit UserZoomFull verdict →
  • Hubble8.9/10 · Free plan

    A broad research workspace with a free entry plan and a $120-per-seat Pro tier.

    Visit HubbleFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update