UserTesting vs Hubble

UserTesting9.2Visit Hubble8.9Visit

Higher score UserTesting #2 in Usability Testing Software 9.2/10 Pricing on request ✓ 5 of 5 features Visit UserTesting

vs

Hubble #5 in Usability Testing Software 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Hubble

• UserTesting fits best

  Mature organizations running participant-based testing

• Hubble fits best

  Research teams needing comprehensive mixed-method testing

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Side by side

Feature	UserTesting 9.2/10 Visit ↗	Hubble 8.9/10 Visit ↗
At a glance
Editor score	9.2	8.9
Ranking	#2 in Usability Testing Software	#5 in Usability Testing Software
Best for	Mature organizations running participant-based testing	Research teams needing comprehensive mixed-method testing
Pricing model	Paid	Free plan + paid
Starting price	—	$120/seat/mo
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Email, Community, Docs	Email, Community, Docs
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML	SOC 2, GDPR, HIPAA, SSO/SAML
Integrations	10 integrations	6 integrations
Built for	Enterprise, Mid-market	Small business, Mid-market, Enterprise
Features UserTesting 5/5 · Hubble 5/5
Participant recruitment	✓	✓
Moderated sessions	✓	✓
Unmoderated sessions	✓	✓
Prototype support	✓	✓
Mobile app support	✓	✓
Specs
Participant limit	Not checked yet	Not checked yet
Our review
Pros	Global participant recruitment with demographic filters and screener questions Moderated, unmoderated, prototype, website, and mobile testing Integrations with Slack, Teams, Jira, Figma, FigJam, and Miro	Supports moderated, unmoderated, prototype, desktop, and mobile studies Combines recording, transcripts, annotation, tagging, and AI reports Integrates with Figma, calendars, video tools, and user-data platforms
Cons	Pricing is customized and requires contact with sales There is no free plan for smaller or exploratory projects Advanced does not include card sorting or tree testing	The Free plan allows only 1 seat and 10 responses per month Pro costs $120 per seat per month and allows up to 3 seats Participant recruitment integrations are reserved for Enterprise
Our verdict	UserTesting is a video-first human insight and usability testing platform for product, marketing, digital, and customer-experience teams. Organizations can recruit participants through a global opt-in network or bring their own audiences,… Read the review →	Hubble is a user research platform for product, design, and UX teams that need more than a single usability test format. It supports unmoderated studies, moderated sessions with scheduling and hosting, Figma prototype testing, desktop and… Read the review →

Strengths and trade-offs

• UserTesting — where it wins

  • Global participant recruitment with demographic filters and screener questions
  • Moderated, unmoderated, prototype, website, and mobile testing
  • Integrations with Slack, Teams, Jira, Figma, FigJam, and Miro

  Where it doesn't

  • Pricing is customized and requires contact with sales
  • There is no free plan for smaller or exploratory projects
  • Advanced does not include card sorting or tree testing

• Hubble — where it wins

  • Supports moderated, unmoderated, prototype, desktop, and mobile studies
  • Combines recording, transcripts, annotation, tagging, and AI reports
  • Integrates with Figma, calendars, video tools, and user-data platforms

  Where it doesn't

  • The Free plan allows only 1 seat and 10 responses per month
  • Pro costs $120 per seat per month and allows up to 3 seats
  • Participant recruitment integrations are reserved for Enterprise

• UserTesting9.2/10 · Pricing on request

  A mature research platform combining recruited participants, moderated sessions, and AI-assisted analysis.

  Visit UserTestingFull verdict →
• Hubble8.9/10 · Free plan

  A broad research workspace with a free entry plan and a $120-per-seat Pro tier.

  Visit HubbleFull verdict →