UserTesting vs Lookback

UserTesting9.2Visit Lookback7.8Visit

Higher score UserTesting #1 in Consumer Video Feedback Software 9.2/10 Pricing on request ✓ 0 of 3 features Visit UserTesting

vs

Lookback #5 in Consumer Video Feedback Software 7.8/10 60-day trial Free trial✓ 0 of 3 features Visit Lookback

• UserTesting fits best

  Teams needing a mature, recruited research panel

• Lookback fits best

  Solo researchers running live and unmoderated tests

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Side by side

Feature	UserTesting 9.2/10 Visit ↗	Lookback 7.8/10 Visit ↗
At a glance
Editor score	9.2	7.8
Ranking	#1 in Consumer Video Feedback Software	#5 in Consumer Video Feedback Software
Best for	Teams needing a mature, recruited research panel	Solo researchers running live and unmoderated tests
Pricing model	Paid	Paid
Starting price	—	$299/yr
Free plan	—	—
Free trial	—	60 days
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Email, Community, Docs	Live chat, Docs
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML	SOC 2, GDPR
Integrations	10 integrations	5 integrations
Built for	Enterprise, Mid-market	Solo, Small business, Mid-market, Enterprise
Features UserTesting 0/3 · Lookback 0/3
Automatic transcription	Not checked yet	Not checked yet
Custom branding	Not checked yet	Not checked yet
Video export/download	Not checked yet	Not checked yet
Specs
Collection modes	Not checked yet	Not checked yet
Respondent platforms	Not checked yet	Not checked yet
Maximum video length	Not checked yet	Not checked yet
Monthly response limit	Not checked yet	Not checked yet
Our review
Pros	Opt-in participant network spanning more than 60 countries Supports moderated, unmoderated, prototype, website, and mobile testing AI insights plus integrations with major research and collaboration tools	Supports moderated interviews and unmoderated usability tasks Includes native iOS and Android research and prototype testing Offers recruitment, transcription, stakeholder observation, and highlight reels
Cons	Pricing is quote-based and requires contacting sales No free plan for self-serve evaluation Advanced omits AI test creation, card sorting, and tree testing	Freelance includes only 1 panel participant and 10 sessions Plans require annual commitments The 60-day trial is limited to 5 sessions and excludes recruitment and exports
Our verdict	UserTesting is a cloud-based research platform for product, UX, marketing, and customer-experience teams. It combines participant recruitment with recorded studies and moderated Live Conversation sessions. Teams can test websites, mobile… Read the review →	Lookback brings remote usability testing and qualitative research together for researchers, product managers, designers, and builders. It supports moderated interviews and usability sessions alongside unmoderated, step-by-step tasks, with… Read the review →

Strengths and trade-offs

• UserTesting — where it wins

  • Opt-in participant network spanning more than 60 countries
  • Supports moderated, unmoderated, prototype, website, and mobile testing
  • AI insights plus integrations with major research and collaboration tools

  Where it doesn't

  • Pricing is quote-based and requires contacting sales
  • No free plan for self-serve evaluation
  • Advanced omits AI test creation, card sorting, and tree testing

• Lookback — where it wins

  • Supports moderated interviews and unmoderated usability tasks
  • Includes native iOS and Android research and prototype testing
  • Offers recruitment, transcription, stakeholder observation, and highlight reels

  Where it doesn't

  • Freelance includes only 1 panel participant and 10 sessions
  • Plans require annual commitments
  • The 60-day trial is limited to 5 sessions and excludes recruitment and exports

• UserTesting9.2/10 · Pricing on request

  A mature video-feedback suite for recruited research, moderated sessions, and AI-assisted analysis.

  Visit UserTestingFull verdict →
• Lookback7.8/10 · 60-day trial

  Live and unmoderated research in one platform, with a one-participant entry tier.

  Visit LookbackFull verdict →