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Head-to-head · Consumer Video Feedback Software

Lookback vs Sprig

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Lookback #5 in Consumer Video Feedback Software 7.8/10 60-day trial Free trial✓ 0 of 3 features Visit Lookback
Sprig #7 in Consumer Video Feedback Software 7.6/10 Pricing on request ✓ 0 of 3 features Visit Sprig

Lookback leads on 0 checks, Sprig on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLookback · 7.8/10
  • Free trialonly Lookback

Lookback scores higher on our rubric for consumer video feedback software: 7.8 against 7.6 out of 10; our editors rank them #5 and #7.

Lookback is the better fit for solo researchers running live and unmoderated tests. Sprig is the better fit for product teams gathering in-product feedback.

  • Lookback fits best

    Solo researchers running live and unmoderated tests

  • Sprig fits best

    Product teams gathering in-product feedback

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Lookback 7.8/10 Visit ↗ Sprig 7.6/10 Visit ↗
At a glance
Editor score 7.8 7.6
Ranking #5 in Consumer Video Feedback Software #7 in Consumer Video Feedback Software
Best for Solo researchers running live and unmoderated tests Product teams gathering in-product feedback
Pricing model Paid Paid
Starting price $299/yr Pricing on request
Free plan — —
Free trial 60 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Docs Live chat, Docs
Compliance SOC 2, GDPR GDPR, HIPAA, SOC 2, SSO/SAML
Integrations 5 integrations 20 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Lookback 0/3 · Sprig 0/3
Automatic transcription Not checked yet Not checked yet
Custom branding Not checked yet Not checked yet
Video export/download Not checked yet Not checked yet
Specs
Collection modes Not checked yet Not checked yet
Respondent platforms Not checked yet Not checked yet
Maximum video length Not checked yet Not checked yet
Monthly response limit Not checked yet Not checked yet
Our review
Pros
  • Supports moderated interviews and unmoderated usability tasks
  • Includes native iOS and Android research and prototype testing
  • Offers recruitment, transcription, stakeholder observation, and highlight reels
  • Combines in-product surveys, external recruitment, and prototype testing
  • Uses replays and heatmaps to connect feedback with user behavior
  • Supports iOS and Android research plus research and design integrations
Cons
  • Freelance includes only 1 panel participant and 10 sessions
  • Plans require annual commitments
  • The 60-day trial is limited to 5 sessions and excludes recruitment and exports
  • Does not support moderated research
  • No free plan is available
  • Pricing is based on response volume and capabilities, with no published prices
Our verdict

Lookback brings remote usability testing and qualitative research together for researchers, product managers, designers, and builders. It supports moderated interviews and usability sessions alongside unmoderated, step-by-step tasks, with…

Read the review →

Sprig brings in-product surveys and feedback collection together with external participant recruitment, prototype testing, and recorded usability tasks. Product teams can use it for mixed-methods research, including studies deployed on…

Read the review →
  1. LookbackConsumer Video Feedback Software 7.860-day trial
  2. SprigConsumer Video Feedback Software 7.6Pricing on request

Strengths and trade-offs

  • Lookback — where it wins

    • Supports moderated interviews and unmoderated usability tasks
    • Includes native iOS and Android research and prototype testing
    • Offers recruitment, transcription, stakeholder observation, and highlight reels

    Where it doesn't

    • Freelance includes only 1 panel participant and 10 sessions
    • Plans require annual commitments
    • The 60-day trial is limited to 5 sessions and excludes recruitment and exports
  • Sprig — where it wins

    • Combines in-product surveys, external recruitment, and prototype testing
    • Uses replays and heatmaps to connect feedback with user behavior
    • Supports iOS and Android research plus research and design integrations

    Where it doesn't

    • Does not support moderated research
    • No free plan is available
    • Pricing is based on response volume and capabilities, with no published prices
  • Lookback7.8/10 · 60-day trial

    Live and unmoderated research in one platform, with a one-participant entry tier.

    Visit LookbackFull verdict →
  • Sprig7.6/10 · Pricing on request

    A broad unmoderated research toolkit for product teams, with enterprise pricing by sales contact.

    Visit SprigFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update