Head-to-head · Consumer Video Feedback Software
Lookback vs Sprig
Lookback leads on 0 checks, Sprig on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLookback · 7.8/10
- Free trialonly Lookback
Lookback scores higher on our rubric for consumer video feedback software: 7.8 against 7.6 out of 10; our editors rank them #5 and #7.
Lookback is the better fit for solo researchers running live and unmoderated tests. Sprig is the better fit for product teams gathering in-product feedback.
- Lookback fits best
Solo researchers running live and unmoderated tests
- Sprig fits best
Product teams gathering in-product feedback
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Side by side
| Feature | Lookback 7.8/10 Visit ↗ | Sprig 7.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.8 | 7.6 |
| Ranking | #5 in Consumer Video Feedback Software | #7 in Consumer Video Feedback Software |
| Best for | Solo researchers running live and unmoderated tests | Product teams gathering in-product feedback |
| Pricing model | Paid | Paid |
| Starting price | $299/yr | Pricing on request |
| Free plan | — | — |
| Free trial | 60 days | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Live chat, Docs | Live chat, Docs |
| Compliance | SOC 2, GDPR | GDPR, HIPAA, SOC 2, SSO/SAML |
| Integrations | 5 integrations | 20 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Lookback 0/3 · Sprig 0/3 | ||
| Automatic transcription | Not checked yet | Not checked yet |
| Custom branding | Not checked yet | Not checked yet |
| Video export/download | Not checked yet | Not checked yet |
| Specs | ||
| Collection modes | Not checked yet | Not checked yet |
| Respondent platforms | Not checked yet | Not checked yet |
| Maximum video length | Not checked yet | Not checked yet |
| Monthly response limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Lookback brings remote usability testing and qualitative research together for researchers, product managers, designers, and builders. It supports moderated interviews and usability sessions alongside unmoderated, step-by-step tasks, with… Read the review → |
Sprig brings in-product surveys and feedback collection together with external participant recruitment, prototype testing, and recorded usability tasks. Product teams can use it for mixed-methods research, including studies deployed on… Read the review → |
Strengths and trade-offs
Lookback — where it wins
- Supports moderated interviews and unmoderated usability tasks
- Includes native iOS and Android research and prototype testing
- Offers recruitment, transcription, stakeholder observation, and highlight reels
Where it doesn't
- Freelance includes only 1 panel participant and 10 sessions
- Plans require annual commitments
- The 60-day trial is limited to 5 sessions and excludes recruitment and exports
Sprig — where it wins
- Combines in-product surveys, external recruitment, and prototype testing
- Uses replays and heatmaps to connect feedback with user behavior
- Supports iOS and Android research plus research and design integrations
Where it doesn't
- Does not support moderated research
- No free plan is available
- Pricing is based on response volume and capabilities, with no published prices
- Lookback7.8/10 · 60-day trial
Live and unmoderated research in one platform, with a one-participant entry tier.
Visit LookbackFull verdict → - Sprig7.6/10 · Pricing on request
A broad unmoderated research toolkit for product teams, with enterprise pricing by sales contact.
Visit SprigFull verdict →
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All consumer video feedback software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







