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Head-to-head · UX Research Software

UserTesting vs Great Question

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score UserTesting #5 in UX Research Software 8.8/10 Pricing on request ✓ 1 of 5 features Visit UserTesting
Great Question #6 in UX Research Software 8.7/10 14-day trial Free trial✓ 1 of 5 features Visit Great Question

UserTesting leads on 0 checks, Great Question on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUserTesting · 8.8/10
  • Free trialonly Great Question

UserTesting scores higher on our rubric for ux research software: 8.8 against 8.7 out of 10; our editors rank them #5 and #6.

UserTesting is the better fit for mature teams needing a global participant network. Great Question is the better fit for research teams needing repository and CRM workflows.

  • UserTesting fits best

    Mature teams needing a global participant network

  • Great Question fits best

    Research teams needing repository and CRM workflows

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Side by side

Feature UserTesting 8.8/10 Visit ↗ Great Question 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #5 in UX Research Software #6 in UX Research Software
Best for Mature teams needing a global participant network Research teams needing repository and CRM workflows
Pricing model Paid Paid
Starting price — $1,290/seat/yr
Free plan — —
Free trial — 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 10 integrations 20+ integrations
Built for Enterprise, Mid-market Solo, Small business, Mid-market, Enterprise
Features UserTesting 1/5 · Great Question 1/5
Participant recruitment ✓ ✓
Moderated research Not checked yet Not checked yet
Unmoderated research Not checked yet Not checked yet
Transcription Not checked yet Not checked yet
Research repository Not checked yet Not checked yet
Specs
Study types Not checked yet Not checked yet
Participant limit Not checked yet 100 participants
Our review
Pros
  • Global opt-in participant network across 60+ countries
  • Moderated, unmoderated, prototype, website, mobile, and survey testing
  • AI summaries, transcripts, sentiment analysis, and interaction data
  • Combines moderated and unmoderated studies with prototype testing
  • AI-powered repository supports transcripts, themes, summaries, and highlights
  • Recruitment, scheduling, screening, and incentives are handled in one workflow
Cons
  • No free plan
  • Pricing requires contacting sales
  • Advanced research breadth may exceed narrow testing needs
  • Self-serve pricing starts at $129 per seat per month
  • Self-serve includes 100 research participants
  • Enterprise pricing is custom annual pricing
Our verdict

UserTesting is a human insight and usability testing platform for product, marketing, digital, and customer-experience teams. It combines participant recruitment through a global opt-in network with moderated conversations, unmoderated…

Read the review →

Great Question is a UX research platform for product managers, designers, UX researchers, and research operations teams. It brings participant recruitment, research CRM workflows, moderated interviews, unmoderated studies, surveys,…

Read the review →
  1. UserTestingUX Research Software 8.8Pricing on request
  2. Great QuestionUX Research Software 8.714-day trial

Strengths and trade-offs

  • UserTesting — where it wins

    • Global opt-in participant network across 60+ countries
    • Moderated, unmoderated, prototype, website, mobile, and survey testing
    • AI summaries, transcripts, sentiment analysis, and interaction data

    Where it doesn't

    • No free plan
    • Pricing requires contacting sales
    • Advanced research breadth may exceed narrow testing needs

  • Great Question — where it wins

    • Combines moderated and unmoderated studies with prototype testing
    • AI-powered repository supports transcripts, themes, summaries, and highlights
    • Recruitment, scheduling, screening, and incentives are handled in one workflow

    Where it doesn't

    • Self-serve pricing starts at $129 per seat per month
    • Self-serve includes 100 research participants
    • Enterprise pricing is custom annual pricing

More comparisons

All UX research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update