Great Question vs Optimal Workshop

Great Question8.7Visit Optimal Workshop8.6Visit

Higher score Great Question #6 in UX Research Software 8.7/10 14-day trial Free trial✓ 1 of 5 features Visit Great Question

vs

Optimal Workshop #7 in UX Research Software 8.6/10 7-day trial Free trial✓ 5 of 5 features Try Optimal Workshop

• Great Question fits best

  Research teams needing repository and CRM workflows

• Optimal Workshop fits best

  Teams focused on information architecture research

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Side by side

Feature	Great Question 8.7/10 Visit ↗	Optimal Workshop 8.6/10 Visit ↗
At a glance
Editor score	8.7	8.6
Ranking	#6 in UX Research Software	#7 in UX Research Software
Best for	Research teams needing repository and CRM workflows	Teams focused on information architecture research
Pricing model	Paid	Paid
Starting price	$1,290/seat/yr	$199/mo
Free plan	—	—
Free trial	14 days	7 days
Free trial length	14 days · no card needed	7 days · no card needed
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Live chat, Docs
Compliance	SOC 2, GDPR, HIPAA, SSO/SAML	SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations	20+ integrations	20 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Great Question 1/5 · Optimal Workshop 5/5
Participant recruitment	✓	✓
Moderated research	Not checked yet	✓ (best)
Unmoderated research	Not checked yet	✓ (best)
Transcription	Not checked yet	✓ (best)
Research repository	Not checked yet	✓ (best)
Specs
Study types	Not checked yet	Mixed-methods
Participant limit	100 participants	Not checked yet
Our review
Pros	Combines moderated and unmoderated studies with prototype testing AI-powered repository supports transcripts, themes, summaries, and highlights Recruitment, scheduling, screening, and incentives are handled in one workflow	Card sorting and tree testing support content and navigation research Combines moderated, unmoderated, survey, and first-click studies Includes participant recruitment, repository workflows, and AI analysis
Cons	Self-serve pricing starts at $129 per seat per month Self-serve includes 100 research participants Enterprise pricing is custom annual pricing	Starter limits teams to 5 studies launched per year Starter costs $199 per month with annual billing The platform is available only on the web
Our verdict	Great Question is a UX research platform for product managers, designers, UX researchers, and research operations teams. It brings participant recruitment, research CRM workflows, moderated interviews, unmoderated studies, surveys,… Read the review →	Optimal Workshop is a cloud-based UX research platform for product, design, content, marketing, and research teams. It brings moderated interviews, usability and prototype testing, live-site testing, surveys, card sorting, tree testing,… Read the review →

Strengths and trade-offs

• Great Question — where it wins

  • Combines moderated and unmoderated studies with prototype testing
  • AI-powered repository supports transcripts, themes, summaries, and highlights
  • Recruitment, scheduling, screening, and incentives are handled in one workflow

  Where it doesn't

  • Self-serve pricing starts at $129 per seat per month
  • Self-serve includes 100 research participants
  • Enterprise pricing is custom annual pricing

• Optimal Workshop — where it wins

  • Card sorting and tree testing support content and navigation research
  • Combines moderated, unmoderated, survey, and first-click studies
  • Includes participant recruitment, repository workflows, and AI analysis

  Where it doesn't

  • Starter limits teams to 5 studies launched per year
  • Starter costs $199 per month with annual billing
  • The platform is available only on the web

• Great Question8.7/10 · 14-day trial

  A broad research workflow covering recruitment, studies, analysis, and repository management.

  Visit Great QuestionFull verdict →
• Optimal Workshop8.6/10 · 7-day trial

  A broad UX research platform with strong information architecture tools and a high annual commitment.

  Try Optimal WorkshopFull verdict →