Head-to-head · Property Management CRM Software
Union vs ResidentIQ CRM
Union leads on 0 checks, ResidentIQ CRM on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreUnion · 7.7/10
Union scores higher on our rubric for property management crm software: 7.7 against 7.5 out of 10; our editors rank them #9 and #11.
Union is the better fit for teams needing CRM plus applicant processing. ResidentIQ CRM is the better fit for leasing teams needing analytics and PMS sync.
- Union fits best
Teams needing CRM plus applicant processing
- ResidentIQ CRM fits best
Leasing teams needing analytics and PMS sync
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Union 7.7/10 Visit ↗ | ResidentIQ CRM 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.7 | 7.5 |
| Ranking | #9 in Property Management CRM Software | #11 in Property Management CRM Software |
| Best for | Teams needing CRM plus applicant processing | Leasing teams needing analytics and PMS sync |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | Pricing on request |
| Free plan | Not checked yet | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Community | Email, Phone |
| Integrations | 6 integrations | 8 integrations |
| Built for | Mid-market, Enterprise | Mid-market, Enterprise |
| Features Union 6/6 · ResidentIQ CRM 6/6 | ||
| Lead capture | ✓ | ✓ |
| Leasing pipeline | ✓ | ✓ |
| Applicant messaging | ✓ | ✓ |
| Contact history | ✓ | ✓ |
| SMS messaging | ✓ | ✓ |
| Property software sync | ✓ | ✓ |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Union is an AI-powered CRM for multifamily property operators, including owner-operators and management companies. It brings marketing, lead capture, leasing, applications, screening, income verification, renewals, and resident-funded… Read the review → |
ResidentIQ CRM is a prospect- and resident-engagement platform for multifamily property managers and leasing teams. It captures communication across channels, guides staff through lead progression, and maintains a centralized leasing… Read the review → |
Strengths and trade-offs
Union — where it wins
- Unifies prospect timelines, leasing pipelines, applications, and renewals
- Adds AI chat, voice, and agent assistance with human handoff
- Connects with Yardi, RealPage, ResMan, and Entrata
Where it doesn't
- Pricing requires a per-unit, product-based sales quote
- Available platform is web
- Its broad feature set may exceed narrow leasing needs
ResidentIQ CRM — where it wins
- Centralizes prospect and resident communications across channels.
- Includes leasing call analytics, scorecards, and AI funnel reporting.
- Connects with eight property management systems, including Yardi and Entrata.
Where it doesn't
- Pricing is contact-sales and contract-based.
- The listed platform is web only.
- Focused on leasing operations rather than replacing a property management system.
- Union7.7/10 · Pricing on request
A broad multifamily CRM connecting leasing, applicant processing, AI, and attribution.
Visit UnionFull verdict → - ResidentIQ CRM7.5/10 · Pricing on request
A leasing-focused CRM with analytics, AI reporting, and eight PMS integrations.
Visit ResidentIQFull verdict →
All property management CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update