Head-to-head · Personal Tax Software
TurboTax vs Keeper
TurboTax leads on 0 checks, Keeper on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTurboTax · 9.3/10
- Free planboth
- Free trialonly Keeper
- Most featuresTurboTax · 4 of 4
TurboTax scores higher on our rubric for personal tax software: 9.3 against 8.6 out of 10; our editors rank them #1 and #5.
TurboTax is the better fit for US filers wanting broad guided support. Keeper is the better fit for self-employed filers focused on deductions.
- TurboTax fits best
US filers wanting broad guided support
- Keeper fits best
Self-employed filers focused on deductions
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Side by side
| Feature | TurboTax 9.3/10 Visit ↗ | Keeper 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.6 |
| Ranking | #1 in Personal Tax Software | #5 in Personal Tax Software |
| Best for | US filers wanting broad guided support | Self-employed filers focused on deductions |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $79 one-time | — |
| Free plan | ✓ | ✓ |
| Free trial | — | 14 days |
| Deployment | Cloud, Desktop, Mobile | Cloud, Mobile |
| Platforms | Web, Windows, macOS, iOS, Android | Web, iOS, Android |
| Support | Phone, Live chat | Email, Live chat, Docs · 24/7 |
| Built for | Solo, Small business | Solo, Small business, Mid-market |
| Features TurboTax 4/4 · Keeper 0/4 | ||
| Self-employment support | ✓ (best) | Not checked yet |
| Investment income | ✓ (best) | Not checked yet |
| Rental income | ✓ (best) | Not checked yet |
| Audit support | ✓ (best) | Not checked yet |
| Specs | ||
| State filing | Paid_add_on | Not checked yet |
| Mobile access | Web_and_mobile | Not checked yet |
| Our review | ||
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| Our verdict | TurboTax is Intuit’s personal tax preparation software for individuals filing US federal and state returns. It supports guided preparation, document import, upload, or photography, and AI-powered Intuit Assist guidance. The product is… Read the review → |
Keeper is tax software for W-2 employees, freelancers, independent contractors, sole proprietors, LLC owners, and some S-Corp or partnership filers. It connects financial accounts, imports expenses from bank statements or spreadsheets,… Read the review → |
Strengths and trade-offs
TurboTax — where it wins
- Free Edition includes simple Form 1040 federal and state filing
- Paid tiers cover self-employment, investments, crypto, and rental income
- Available on web, desktop, iOS, and Android with expert options
Where it doesn't
- Paid online products charge extra for state filing
- Advanced support starts at $139 for the Premium tier
- Online prices can vary by tax situation, filing date, and add-ons
Keeper — where it wins
- Finds and tracks potential business deductions automatically
- Links accounts and stores receipts for organized records
- Adds accountant support and business filing at higher tiers
Where it doesn't
- The free version excludes full exports and tax filing
- Federal and state e-filing starts at $199 per year
- S-Corp and partnership filing requires the $1,199 Business plan
- TurboTax9.3/10 · Free plan
A broad US tax filing suite with free simple returns and paid expert support.
Visit TurboTaxFull verdict → - Keeper8.6/10 · Free plan · 14-day trial
A deduction-focused tax platform for self-employed filers, with paid filing and review options.
Visit KeeperFull verdict →
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- TurboTax vs TaxSlayer
- H&R Block Online vs Keeper
- TaxAct vs Keeper
All personal tax software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






