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Head-to-head · Personal Tax Software

TurboTax vs Keeper

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score TurboTax #1 in Personal Tax Software 9.3/10 Free plan Free plan✓ 4 of 4 features Visit TurboTax
Keeper #5 in Personal Tax Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Keeper

TurboTax leads on 0 checks, Keeper on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTurboTax · 9.3/10
  • Free planboth
  • Free trialonly Keeper
  • Most featuresTurboTax · 4 of 4

TurboTax scores higher on our rubric for personal tax software: 9.3 against 8.6 out of 10; our editors rank them #1 and #5.

TurboTax is the better fit for US filers wanting broad guided support. Keeper is the better fit for self-employed filers focused on deductions.

  • TurboTax fits best

    US filers wanting broad guided support

  • Keeper fits best

    Self-employed filers focused on deductions

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature TurboTax 9.3/10 Visit ↗ Keeper 8.6/10 Visit ↗
At a glance
Editor score 9.3 8.6
Ranking #1 in Personal Tax Software #5 in Personal Tax Software
Best for US filers wanting broad guided support Self-employed filers focused on deductions
Pricing model Free plan + paid Free plan + paid
Starting price $79 one-time —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Desktop, Mobile Cloud, Mobile
Platforms Web, Windows, macOS, iOS, Android Web, iOS, Android
Support Phone, Live chat Email, Live chat, Docs · 24/7
Built for Solo, Small business Solo, Small business, Mid-market
Features TurboTax 4/4 · Keeper 0/4
Self-employment support ✓ (best) Not checked yet
Investment income ✓ (best) Not checked yet
Rental income ✓ (best) Not checked yet
Audit support ✓ (best) Not checked yet
Specs
State filing Paid_add_on Not checked yet
Mobile access Web_and_mobile Not checked yet
Our review
Pros
  • Free Edition includes simple Form 1040 federal and state filing
  • Paid tiers cover self-employment, investments, crypto, and rental income
  • Available on web, desktop, iOS, and Android with expert options
  • Finds and tracks potential business deductions automatically
  • Links accounts and stores receipts for organized records
  • Adds accountant support and business filing at higher tiers
Cons
  • Paid online products charge extra for state filing
  • Advanced support starts at $139 for the Premium tier
  • Online prices can vary by tax situation, filing date, and add-ons
  • The free version excludes full exports and tax filing
  • Federal and state e-filing starts at $199 per year
  • S-Corp and partnership filing requires the $1,199 Business plan
Our verdict

TurboTax is Intuit’s personal tax preparation software for individuals filing US federal and state returns. It supports guided preparation, document import, upload, or photography, and AI-powered Intuit Assist guidance. The product is…

Read the review →

Keeper is tax software for W-2 employees, freelancers, independent contractors, sole proprietors, LLC owners, and some S-Corp or partnership filers. It connects financial accounts, imports expenses from bank statements or spreadsheets,…

Read the review →
  1. TurboTaxPersonal Tax Software 9.3Free plan
  2. KeeperPersonal Tax Software 8.6Free plan · 14-day trial

Strengths and trade-offs

  • TurboTax — where it wins

    • Free Edition includes simple Form 1040 federal and state filing
    • Paid tiers cover self-employment, investments, crypto, and rental income
    • Available on web, desktop, iOS, and Android with expert options

    Where it doesn't

    • Paid online products charge extra for state filing
    • Advanced support starts at $139 for the Premium tier
    • Online prices can vary by tax situation, filing date, and add-ons
  • Keeper — where it wins

    • Finds and tracks potential business deductions automatically
    • Links accounts and stores receipts for organized records
    • Adds accountant support and business filing at higher tiers

    Where it doesn't

    • The free version excludes full exports and tax filing
    • Federal and state e-filing starts at $199 per year
    • S-Corp and partnership filing requires the $1,199 Business plan
  • TurboTax9.3/10 · Free plan

    A broad US tax filing suite with free simple returns and paid expert support.

    Visit TurboTaxFull verdict →
  • Keeper8.6/10 · Free plan · 14-day trial

    A deduction-focused tax platform for self-employed filers, with paid filing and review options.

    Visit KeeperFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update