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Head-to-head · Personal Tax Software

H&R Block Online vs Keeper

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score H&R Block Online #2 in Personal Tax Software 9.0/10 Free plan Free plan✓ 4 of 4 features Visit H&R Block
Keeper #5 in Personal Tax Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Keeper

H&R Block Online leads on 0 checks, Keeper on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreH&R Block Online · 9.0/10
  • Free planboth
  • Free trialonly Keeper
  • Most featuresH&R Block Online · 4 of 4

H&R Block Online scores higher on our rubric for personal tax software: 9.0 against 8.6 out of 10; our editors rank them #2 and #5.

H&R Block Online is the better fit for US filers wanting guided expert support. Keeper is the better fit for self-employed filers focused on deductions.

  • H&R Block Online fits best

    US filers wanting guided expert support

  • Keeper fits best

    Self-employed filers focused on deductions

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature H&R Block Online 9.0/10 Visit ↗ Keeper 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #2 in Personal Tax Software #5 in Personal Tax Software
Best for US filers wanting guided expert support Self-employed filers focused on deductions
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Docs Email, Live chat, Docs · 24/7
Built for Solo Solo, Small business, Mid-market
Features H&R Block Online 4/4 · Keeper 0/4
Self-employment support ✓ (best) Not checked yet
Investment income ✓ (best) Not checked yet
Rental income ✓ (best) Not checked yet
Audit support ✓ (best) Not checked yet
Specs
State filing Paid_add_on Not checked yet
Mobile access Web_and_mobile Not checked yet
Our review
Pros
  • Free tier covers simple returns, W-2 income, and key tax credits
  • Supports investment, rental, and self-employment reporting
  • Combines AI assistance with live tax-professional help
  • Finds and tracks potential business deductions automatically
  • Links accounts and stores receipts for organized records
  • Adds accountant support and business filing at higher tiers
Cons
  • State filing is a paid add-on
  • The free plan is limited to simple returns
  • Advanced filing requires moving to a paid plan
  • The free version excludes full exports and tax filing
  • Federal and state e-filing starts at $199 per year
  • S-Corp and partnership filing requires the $1,199 Business plan
Our verdict

H&R Block Online is a web-based tax preparation and filing service for U.S. individual taxpayers. Its Free Online plan is designed for simple returns, including W-2 and unemployment income, the Earned Income Tax Credit, and the Child Tax…

Read the review →

Keeper is tax software for W-2 employees, freelancers, independent contractors, sole proprietors, LLC owners, and some S-Corp or partnership filers. It connects financial accounts, imports expenses from bank statements or spreadsheets,…

Read the review →
  1. H&R Block OnlinePersonal Tax Software 9.0Free plan
  2. KeeperPersonal Tax Software 8.6Free plan · 14-day trial

Strengths and trade-offs

  • H&R Block Online — where it wins

    • Free tier covers simple returns, W-2 income, and key tax credits
    • Supports investment, rental, and self-employment reporting
    • Combines AI assistance with live tax-professional help

    Where it doesn't

    • State filing is a paid add-on
    • The free plan is limited to simple returns
    • Advanced filing requires moving to a paid plan
  • Keeper — where it wins

    • Finds and tracks potential business deductions automatically
    • Links accounts and stores receipts for organized records
    • Adds accountant support and business filing at higher tiers

    Where it doesn't

    • The free version excludes full exports and tax filing
    • Federal and state e-filing starts at $199 per year
    • S-Corp and partnership filing requires the $1,199 Business plan
  • H&R Block Online9.0/10 · Free plan

    A flexible tax-filing service with free simple returns and guided expert help.

    Visit H&R BlockFull verdict →
  • Keeper8.6/10 · Free plan · 14-day trial

    A deduction-focused tax platform for self-employed filers, with paid filing and review options.

    Visit KeeperFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update