Head-to-head · Personal Tax Software
H&R Block Online vs Keeper
H&R Block Online leads on 0 checks, Keeper on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreH&R Block Online · 9.0/10
- Free planboth
- Free trialonly Keeper
- Most featuresH&R Block Online · 4 of 4
H&R Block Online scores higher on our rubric for personal tax software: 9.0 against 8.6 out of 10; our editors rank them #2 and #5.
H&R Block Online is the better fit for US filers wanting guided expert support. Keeper is the better fit for self-employed filers focused on deductions.
- H&R Block Online fits best
US filers wanting guided expert support
- Keeper fits best
Self-employed filers focused on deductions
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Side by side
| Feature | H&R Block Online 9.0/10 Visit ↗ | Keeper 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.6 |
| Ranking | #2 in Personal Tax Software | #5 in Personal Tax Software |
| Best for | US filers wanting guided expert support | Self-employed filers focused on deductions |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | — |
| Free plan | ✓ | ✓ |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Live chat, Docs | Email, Live chat, Docs · 24/7 |
| Built for | Solo | Solo, Small business, Mid-market |
| Features H&R Block Online 4/4 · Keeper 0/4 | ||
| Self-employment support | ✓ (best) | Not checked yet |
| Investment income | ✓ (best) | Not checked yet |
| Rental income | ✓ (best) | Not checked yet |
| Audit support | ✓ (best) | Not checked yet |
| Specs | ||
| State filing | Paid_add_on | Not checked yet |
| Mobile access | Web_and_mobile | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | H&R Block Online is a web-based tax preparation and filing service for U.S. individual taxpayers. Its Free Online plan is designed for simple returns, including W-2 and unemployment income, the Earned Income Tax Credit, and the Child Tax… Read the review → |
Keeper is tax software for W-2 employees, freelancers, independent contractors, sole proprietors, LLC owners, and some S-Corp or partnership filers. It connects financial accounts, imports expenses from bank statements or spreadsheets,… Read the review → |
Strengths and trade-offs
H&R Block Online — where it wins
- Free tier covers simple returns, W-2 income, and key tax credits
- Supports investment, rental, and self-employment reporting
- Combines AI assistance with live tax-professional help
Where it doesn't
- State filing is a paid add-on
- The free plan is limited to simple returns
- Advanced filing requires moving to a paid plan
Keeper — where it wins
- Finds and tracks potential business deductions automatically
- Links accounts and stores receipts for organized records
- Adds accountant support and business filing at higher tiers
Where it doesn't
- The free version excludes full exports and tax filing
- Federal and state e-filing starts at $199 per year
- S-Corp and partnership filing requires the $1,199 Business plan
- H&R Block Online9.0/10 · Free plan
A flexible tax-filing service with free simple returns and guided expert help.
Visit H&R BlockFull verdict → - Keeper8.6/10 · Free plan · 14-day trial
A deduction-focused tax platform for self-employed filers, with paid filing and review options.
Visit KeeperFull verdict →
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All personal tax software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






