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Head-to-head · Audience Data Providers

TransUnion TruAudience Identity Solutions vs GlobalWebIndex

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score TransUnion TruAudience Identity Solutions #4 in Audience Data Providers 8.4/10 Pricing on request ✓ 0 of 2 features Contact TransUnion
GlobalWebIndex #5 in Audience Data Providers 7.8/10 Free plan Free plan✓ 0 of 2 features Visit GWI

TransUnion TruAudience Identity Solutions leads on 0 checks, GlobalWebIndex on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTransUnion TruAudience Identity Solutions · 8.4/10
  • Free planonly GlobalWebIndex

TransUnion TruAudience Identity Solutions scores higher on our rubric for audience data providers: 8.4 against 7.8 out of 10; our editors rank them #4 and #5.

TransUnion TruAudience Identity Solutions is the better fit for mid-market and enterprise identity resolution. GlobalWebIndex is the better fit for researchers profiling consumer audiences across markets.

  • TransUnion TruAudience Identity Solutions fits best

    Mid-market and enterprise identity resolution

  • GlobalWebIndex fits best

    Researchers profiling consumer audiences across markets

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Side by side

Feature TransUnion TruAudience Identity Solutions 8.4/10 Visit ↗ GlobalWebIndex 7.8/10 Visit ↗
At a glance
Editor score 8.4 7.8
Ranking #4 in Audience Data Providers #5 in Audience Data Providers
Best for Mid-market and enterprise identity resolution Researchers profiling consumer audiences across markets
Pricing model Paid Free plan + paid
Starting price Pricing on request $1,500/user/yr
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Docs
Integrations 2 integrations 3 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features TransUnion TruAudience Identity Solutions 0/2 · GlobalWebIndex 0/2
Audience building Not checked yet Not checked yet
Identity resolution Not checked yet Not checked yet
Specs
Data sources Not checked yet Not checked yet
Activation destinations Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Resolves identities across online and offline touchpoints
  • Creates individual and household views and deduplicates records
  • Supports partner matching and data-health assessment workflows
  • Build and compare custom audiences across 50+ markets
  • Explore survey data with charts, dashboards, and crosstabs
  • Use Agent Spark, GWI Canvas, and API access to work with findings
Cons
  • Pricing requires contacting sales
  • The documented integrations list is limited to AWS Entity Resolution and Snowflake
  • Cloud deployment may not fit organizations seeking another deployment model
  • Plus starts at $150 per user monthly
  • Teams and Pro pricing is quote-based
  • Activation capabilities are not described
Our verdict

TransUnion TruAudience Identity Solutions connects, verifies, deduplicates and enriches customer data across online and offline touchpoints. It is aimed at marketers, publishers, agencies and technology providers that need to link…

Read the review →

GWI is a consumer insights platform built around survey data from online audiences across 50+ markets. Researchers and teams in marketing, planning, and business decision-making can build custom audiences from profiling points, then…

Read the review →
  1. TransUnion TruAudience Identity SolutionsAudience Data Providers 8.4Pricing on request
  2. GlobalWebIndexAudience Data Providers 7.8Free plan

Strengths and trade-offs

  • TransUnion TruAudience Identity Solutions — where it wins

    • Resolves identities across online and offline touchpoints
    • Creates individual and household views and deduplicates records
    • Supports partner matching and data-health assessment workflows

    Where it doesn't

    • Pricing requires contacting sales
    • The documented integrations list is limited to AWS Entity Resolution and Snowflake
    • Cloud deployment may not fit organizations seeking another deployment model

  • GlobalWebIndex — where it wins

    • Build and compare custom audiences across 50+ markets
    • Explore survey data with charts, dashboards, and crosstabs
    • Use Agent Spark, GWI Canvas, and API access to work with findings

    Where it doesn't

    • Plus starts at $150 per user monthly
    • Teams and Pro pricing is quote-based
    • Activation capabilities are not described
  • TransUnion TruAudience Identity Solutions8.4/10 · Pricing on request

    Connect, deduplicate and enrich customer records across online and offline touchpoints.

    Contact TransUnionFull verdict →
  • GlobalWebIndex7.8/10 · Free plan

    Profile and compare consumer audiences across 50+ markets with survey data and research tools.

    Visit GWIFull verdict →

More comparisons

All audience data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update