Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Click Fraud Software

TrafficGuard vs Didva

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score TrafficGuard #4 in Click Fraud Software 8.4/10 30-day trial Free trial✓ 1 of 1 features Visit TrafficGuard
Didva #7 in Click Fraud Software 7.7/10 Free plan Free plan✓ 1 of 1 features Visit Didva

TrafficGuard leads on 0 checks, Didva on 2, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTrafficGuard · 8.4/10
  • Lowest starting priceDidva · $39/mo
  • Free planonly Didva
  • Free trialonly TrafficGuard

TrafficGuard scores higher on our rubric for click fraud software: 8.4 against 7.7 out of 10; our editors rank them #4 and #7.

Didva offers free plan; TrafficGuard doesn't. Didva is cheaper to start at $39/mo against $49/mo. On traffic reporting, Didva gives you Advanced where TrafficGuard offers Basic.

TrafficGuard is the better fit for budget-conscious teams focused on Google Ads. Didva is the better fit for teams wanting a free starting point and review workflow.

  • TrafficGuard fits best

    Budget-conscious teams focused on Google Ads

  • Didva fits best

    Teams wanting a free starting point and review workflow

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature TrafficGuard 8.4/10 Visit ↗ Didva 7.7/10 Visit ↗
At a glance
Editor score 8.4 7.7
Ranking #4 in Click Fraud Software #7 in Click Fraud Software
Best for Budget-conscious teams focused on Google Ads Teams wanting a free starting point and review workflow
Pricing model Paid Free plan + paid
Starting price $49/mo $39/mo (best)
Free plan — ✓ (best)
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email
Integrations 2 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features TrafficGuard 1/1 · Didva 1/1
Automatic click blocking ✓ ✓
Specs
Ad platforms supported Google Ads, Meta Ads, affiliate, mobile app acquisition Google Ads, Microsoft Bing Ads, Meta Ads (Facebook and Instagram)
Detection methods 200+ indicators, machine learning, click data, behavioural and site-tag data IP/ASN reputation; device and automation fingerprinting; click timing; repeat-click/session-frequency analysis; engagement and conversion outcome signals
Ad account limit 1 Not checked yet
Traffic reporting Basic Advanced
IP exclusion capacity Not checked yet Not checked yet
Our review
Pros
  • Real-time detection uses 200+ indicators and machine learning
  • Automatic Google Ads IP exclusions in Prevention mode
  • Reports threats, campaigns, clicks, exclusions, and budget impact
  • Click-level evidence includes risk reasons and confidence levels.
  • Free Watchtower plan includes detection across all ad channels.
  • Alerts, reports, CSV evidence exports and conversion-data filtering.
Cons
  • Shield covers one domain and monthly ad spend up to $30,000
  • Shield’s trial operates in detection mode only
  • Verified integrations center on Google Ads and Meta Ads
  • Watchtower relies on manual IP blocking and weekly digest emails.
  • Deployment is cloud-based with web access.
  • Support is provided through email; white-labeling starts on Agency.
Our verdict

TrafficGuard is click-fraud and invalid-traffic detection software for advertisers, agencies, and enterprises. It analyzes clicks and behavioural signals, identifies suspicious sources, and can block or exclude invalid traffic. Detection…

Read the review →

Didva monitors paid clicks across Google Ads, Microsoft Bing Ads and Meta Ads, scoring traffic with IP and ASN reputation, device fingerprinting, timing, repeat behavior and engagement signals. It suits small businesses, growing…

Read the review →
  1. TrafficGuardClick Fraud Software 8.430-day trial
  2. DidvaClick Fraud Software 7.7Free plan

Strengths and trade-offs

  • TrafficGuard — where it wins

    • Real-time detection uses 200+ indicators and machine learning
    • Automatic Google Ads IP exclusions in Prevention mode
    • Reports threats, campaigns, clicks, exclusions, and budget impact

    Where it doesn't

    • Shield covers one domain and monthly ad spend up to $30,000
    • Shield’s trial operates in detection mode only
    • Verified integrations center on Google Ads and Meta Ads

  • Didva — where it wins

    • Click-level evidence includes risk reasons and confidence levels.
    • Free Watchtower plan includes detection across all ad channels.
    • Alerts, reports, CSV evidence exports and conversion-data filtering.

    Where it doesn't

    • Watchtower relies on manual IP blocking and weekly digest emails.
    • Deployment is cloud-based with web access.
    • Support is provided through email; white-labeling starts on Agency.

More comparisons

All click fraud software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update