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Head-to-head · Click Fraud Software

Lunio vs TrafficGuard

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Lunio #2 in Click Fraud Software 8.8/10 Pricing on request · 14-day trial Free trial✓ 1 of 1 features Visit Lunio
TrafficGuard #4 in Click Fraud Software 8.4/10 30-day trial Free trial✓ 1 of 1 features Visit TrafficGuard

Lunio leads on 0 checks, TrafficGuard on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLunio · 8.8/10
  • Free trialboth

Lunio scores higher on our rubric for click fraud software: 8.8 against 8.4 out of 10; our editors rank them #2 and #4.

On traffic reporting, Lunio gives you Advanced where TrafficGuard offers Basic.

Lunio is the better fit for teams protecting campaigns across many ad networks. TrafficGuard is the better fit for budget-conscious teams focused on Google Ads.

  • Lunio fits best

    Teams protecting campaigns across many ad networks

  • TrafficGuard fits best

    Budget-conscious teams focused on Google Ads

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Lunio 8.8/10 Visit ↗ TrafficGuard 8.4/10 Visit ↗
At a glance
Editor score 8.8 8.4
Ranking #2 in Click Fraud Software #4 in Click Fraud Software
Best for Teams protecting campaigns across many ad networks Budget-conscious teams focused on Google Ads
Pricing model Paid Paid
Starting price Pricing on request · 14-day trial $49/mo
Free plan — —
Free trial 14 days 30 days
Free trial length 14 days 30 days · card required
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email
Integrations 9 integrations 2 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Lunio 1/1 · TrafficGuard 1/1
Automatic click blocking ✓ ✓
Specs
Ad platforms supported Google Ads, Bing/Microsoft Ads, Meta, Twitter/X, LinkedIn, Reddit, TikTok, Yandex, Naver Google Ads, Meta Ads, affiliate, mobile app acquisition
Detection methods Machine learning scoring using click, context, conversion, device, network, location, and post-click behavior signals 200+ indicators, machine learning, click data, behavioural and site-tag data
Ad account limit Not checked yet 1
Traffic reporting Advanced Basic
IP exclusion capacity Not checked yet Not checked yet
Our review
Pros
  • Machine-learning scoring uses click, context, and conversion signals
  • Click-level analytics by location, keyword, and placement
  • Integrates with nine major ad platforms and supports exclusion audiences
  • Real-time detection uses 200+ indicators and machine learning
  • Automatic Google Ads IP exclusions in Prevention mode
  • Reports threats, campaigns, clicks, exclusions, and budget impact
Cons
  • Pricing is customized through sales rather than published by plan
  • The 14-day offer is a traffic audit, not a fixed subscription trial
  • Automatic IP exclusion depends on support from each ad platform
  • Shield covers one domain and monthly ad spend up to $30,000
  • Shield’s trial operates in detection mode only
  • Verified integrations center on Google Ads and Meta Ads
Our verdict

Lunio detects, analyzes, and reduces invalid traffic across paid search, social, display, and other paid media campaigns. It scores clicks as legitimate, suspicious, or invalid with machine learning, using click, context, and conversion…

Read the review →

TrafficGuard is click-fraud and invalid-traffic detection software for advertisers, agencies, and enterprises. It analyzes clicks and behavioural signals, identifies suspicious sources, and can block or exclude invalid traffic. Detection…

Read the review →
  1. LunioClick Fraud Software 8.8Pricing on request · 14-day trial
  2. TrafficGuardClick Fraud Software 8.430-day trial

Strengths and trade-offs

  • Lunio — where it wins

    • Machine-learning scoring uses click, context, and conversion signals
    • Click-level analytics by location, keyword, and placement
    • Integrates with nine major ad platforms and supports exclusion audiences

    Where it doesn't

    • Pricing is customized through sales rather than published by plan
    • The 14-day offer is a traffic audit, not a fixed subscription trial
    • Automatic IP exclusion depends on support from each ad platform
  • TrafficGuard — where it wins

    • Real-time detection uses 200+ indicators and machine learning
    • Automatic Google Ads IP exclusions in Prevention mode
    • Reports threats, campaigns, clicks, exclusions, and budget impact

    Where it doesn't

    • Shield covers one domain and monthly ad spend up to $30,000
    • Shield’s trial operates in detection mode only
    • Verified integrations center on Google Ads and Meta Ads
  • Lunio8.8/10 · Pricing on request · 14-day trial

    Machine-learning click scoring and nine ad-platform integrations for paid-media protection.

    Visit LunioFull verdict →
  • TrafficGuard8.4/10 · 30-day trial

    A low-cost Google Ads shield with real-time detection and automatic exclusions.

    Visit TrafficGuardFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update