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Head-to-head · Click Fraud Software

Lunio vs Ciaro

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Lunio #2 in Click Fraud Software 8.8/10 Pricing on request · 14-day trial Free trial✓ 1 of 1 features Visit Lunio
Ciaro #6 in Click Fraud Software 7.8/10 30-day trial Free trial✓ 1 of 1 features Visit Ciaro

Lunio leads on 0 checks, Ciaro on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLunio · 8.8/10
  • Free trialboth

Lunio scores higher on our rubric for click fraud software: 8.8 against 7.8 out of 10; our editors rank them #2 and #6.

Lunio is the better fit for teams protecting campaigns across many ad networks. Ciaro is the better fit for small teams seeking low-cost monitoring and extras.

  • Lunio fits best

    Teams protecting campaigns across many ad networks

  • Ciaro fits best

    Small teams seeking low-cost monitoring and extras

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Lunio 8.8/10 Visit ↗ Ciaro 7.8/10 Visit ↗
At a glance
Editor score 8.8 7.8
Ranking #2 in Click Fraud Software #6 in Click Fraud Software
Best for Teams protecting campaigns across many ad networks Small teams seeking low-cost monitoring and extras
Pricing model Paid Paid
Starting price Pricing on request · 14-day trial $19/mo
Free plan — —
Free trial 14 days 30 days
Free trial length 14 days 30 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email
Compliance GDPR GDPR, 2FA
Integrations 9 integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Lunio 1/1 · Ciaro 1/1
Automatic click blocking ✓ ✓
Specs
Ad platforms supported Google Ads, Bing/Microsoft Ads, Meta, Twitter/X, LinkedIn, Reddit, TikTok, Yandex, Naver Google Ads, Meta Ads, Microsoft Ads, TikTok Ads (detection only)
Detection methods Machine learning scoring using click, context, conversion, device, network, location, and post-click behavior signals IP reputation, device fingerprinting, behavioral analysis, VPN/proxy checks, cross-campaign patterns, campaign-context and historical signals
Ad account limit Not checked yet Not checked yet
Traffic reporting Advanced Advanced
IP exclusion capacity Not checked yet Not checked yet
Our review
Pros
  • Machine-learning scoring uses click, context, and conversion signals
  • Click-level analytics by location, keyword, and placement
  • Integrates with nine major ad platforms and supports exclusion audiences
  • 30+ click signals with real-time fraud scoring and automatic IP blocking
  • Google Ads refund reports plus campaign and traffic-quality dashboards
  • Session replay, heatmaps, API access and webhooks on higher tiers
Cons
  • Pricing is customized through sales rather than published by plan
  • The 14-day offer is a traffic audit, not a fixed subscription trial
  • Automatic IP exclusion depends on support from each ad platform
  • No free plan; paid access starts at $19 per month
  • Optimize and Scale are labeled coming soon on the pricing page
  • Protect's published click limits differ: 10,000 versus 100,000 monthly clicks
Our verdict

Lunio detects, analyzes, and reduces invalid traffic across paid search, social, display, and other paid media campaigns. It scores clicks as legitimate, suspicious, or invalid with machine learning, using click, context, and conversion…

Read the review →

Ciaro is cloud-based click-fraud detection and protection software for advertisers, agencies and PPC teams. It evaluates paid-ad clicks with IP reputation, device fingerprinting, behavioral analysis, VPN and proxy checks, cross-campaign…

Read the review →
  1. LunioClick Fraud Software 8.8Pricing on request · 14-day trial
  2. CiaroClick Fraud Software 7.830-day trial

Strengths and trade-offs

  • Lunio — where it wins

    • Machine-learning scoring uses click, context, and conversion signals
    • Click-level analytics by location, keyword, and placement
    • Integrates with nine major ad platforms and supports exclusion audiences

    Where it doesn't

    • Pricing is customized through sales rather than published by plan
    • The 14-day offer is a traffic audit, not a fixed subscription trial
    • Automatic IP exclusion depends on support from each ad platform
  • Ciaro — where it wins

    • 30+ click signals with real-time fraud scoring and automatic IP blocking
    • Google Ads refund reports plus campaign and traffic-quality dashboards
    • Session replay, heatmaps, API access and webhooks on higher tiers

    Where it doesn't

    • No free plan; paid access starts at $19 per month
    • Optimize and Scale are labeled coming soon on the pricing page
    • Protect's published click limits differ: 10,000 versus 100,000 monthly clicks
  • Lunio8.8/10 · Pricing on request · 14-day trial

    Machine-learning click scoring and nine ad-platform integrations for paid-media protection.

    Visit LunioFull verdict →
  • Ciaro7.8/10 · 30-day trial

    Low-cost click-fraud monitoring with blocking, reports and behavior-analysis extras.

    Visit CiaroFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update