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Head-to-head · Geofencing Software

TomTom Geofencing API vs Radar

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score TomTom Geofencing API #4 in Geofencing Software 8.8/10 Free plan + paid ✓ 1 of 4 features Visit TomTom
Radar #6 in Geofencing Software 8.6/10 Paid ✓ 0 of 4 features Visit Radar

TomTom Geofencing API leads on 0 checks, Radar on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTomTom Geofencing API · 8.8/10
  • Most featuresTomTom Geofencing API · 1 of 4

TomTom Geofencing API scores higher on our rubric for geofencing software: 8.8 against 8.6 out of 10; our editors rank them #4 and #6.

TomTom Geofencing API is the better fit for API geofencing with diverse fence shapes and alerts. Radar is the better fit for location-triggered marketing and audience activation.

  • TomTom Geofencing API fits best

    API geofencing with diverse fence shapes and alerts

  • Radar fits best

    Location-triggered marketing and audience activation

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Side by side

Feature TomTom Geofencing API 8.8/10 Visit ↗ Radar 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #4 in Geofencing Software #6 in Geofencing Software
Best for API geofencing with diverse fence shapes and alerts Location-triggered marketing and audience activation
Pricing model Free plan + paid Paid
Starting price — $0.02/user usage-based
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Mobile, Browser extension
Support Docs Docs
Integrations 2 integrations 2 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features TomTom Geofencing API 1/4 · Radar 0/4
Mobile SDK — Not checked yet
Web geofencing Not checked yet Not checked yet
Background tracking Not checked yet Not checked yet
API access ✓ (best) Not checked yet
Specs
Geofence shapes Both Not checked yet
Maximum geofences Not checked yet Not checked yet
Alert channels Email Not checked yet
Our review
Pros
  • Supports circle, polygon, corridor, and two-point rectangle fences.
  • Tracks transitions and offers dwell, proximity, and object-count alert rules.
  • Cloud configuration with webhook and email notification delivery.
  • Supports polygon, circle, and isochrone geofences
  • Builds audiences from visits, time spent, and competitor locations
  • Measures notification engagement and attributed conversions
Cons
  • The API is scheduled for decommissioning on January 31, 2027.
  • No recommended migration path is provided in the documentation.
  • Access is through HTTP endpoints; no mobile SDK is listed.
  • No free plan; Engage requires an annual agreement
  • The $0.02 starting rate is usage-based, not a complete contract price
  • Marketing platform integrations named are Braze and Salesforce Marketing Cloud
Our verdict

TomTom Geofencing API gives developers HTTP endpoints to create projects, manage fences, register objects, and check whether locations are inside, outside, or near defined areas. Its range of fence shapes and alert rules suits teams…

Read the review →

Radar Engage helps marketing and product teams activate location signals through geofences, place visits, and other high-intent locations. It can send push notifications and in-app messages directly, or share location events and audience…

Read the review →
  1. TomTom Geofencing APIGeofencing Software 8.8Free plan + paid
  2. RadarGeofencing Software 8.6Paid

Strengths and trade-offs

  • TomTom Geofencing API — where it wins

    • Supports circle, polygon, corridor, and two-point rectangle fences.
    • Tracks transitions and offers dwell, proximity, and object-count alert rules.
    • Cloud configuration with webhook and email notification delivery.

    Where it doesn't

    • The API is scheduled for decommissioning on January 31, 2027.
    • No recommended migration path is provided in the documentation.
    • Access is through HTTP endpoints; no mobile SDK is listed.

  • Radar — where it wins

    • Supports polygon, circle, and isochrone geofences
    • Builds audiences from visits, time spent, and competitor locations
    • Measures notification engagement and attributed conversions

    Where it doesn't

    • No free plan; Engage requires an annual agreement
    • The $0.02 starting rate is usage-based, not a complete contract price
    • Marketing platform integrations named are Braze and Salesforce Marketing Cloud
  • TomTom Geofencing API8.8/10 · Free plan + paid

    A shape-flexible geofencing API with useful alerts, but a published decommission date clouds its future.

    Visit TomTomFull verdict →
  • Radar8.6/10 · Paid

    Radar turns location signals into geofences, audience segments, and triggered campaigns.

    Visit RadarFull verdict →

More comparisons

All geofencing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update