Tolstoy vs Smartzer

Tolstoy8.5Visit Smartzer8.2Visit

Higher score Tolstoy #2 in Video Commerce Platforms 8.5/10 30-day trial Free trial✓ 0 of 3 features Visit Tolstoy

vs

Smartzer #3 in Video Commerce Platforms 8.2/10 Paid ✓ 0 of 3 features Visit Smartzer

• Tolstoy fits best

  Stores focused on shoppable video and product discovery

• Smartzer fits best

  Retailers building interactive video journeys

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Side by side

Feature	Tolstoy 8.5/10 Visit ↗	Smartzer 8.2/10 Visit ↗
At a glance
Editor score	8.5	8.2
Ranking	#2 in Video Commerce Platforms	#3 in Video Commerce Platforms
Best for	Stores focused on shoppable video and product discovery	Retailers building interactive video journeys
Pricing model	Paid	Paid
Starting price	$8/mo	—
Free plan	—	—
Free trial	30 days	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Docs	Email, Docs
Compliance	SOC 2, 2FA	GDPR
Integrations	41+ integrations	8 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Tolstoy 0/3 · Smartzer 0/3
Shoppable video	Not checked yet	Not checked yet
Live shopping	Not checked yet	Not checked yet
Product tagging	Not checked yet	Not checked yet
Specs
Checkout mode	Not checked yet	Not checked yet
Video formats	Not checked yet	Not checked yet
Catalog sync	Not checked yet	Not checked yet
Our review
Pros	Publishes shoppable video across feeds, Stories, carousels, and tiles Adds product tagging, recommendations, and virtual try-on Connects with commerce, social, marketing, and analytics tools	Clickable hotspots and branching paths let viewers explore products. Live shopping includes comments, reactions, and product carousels. Integrates with Shopify, Salesforce, BigCommerce, and other commerce platforms.
Cons	Starter begins at $8 per month, with no time-unlimited free plan Advanced features are split across higher-priced plans The listed features focus on video and guided discovery, not livestream shopping	Pay As You Go has usage-based charges, so costs depend on usage. Smartzer's main pricing page describes bespoke packages without public prices. Support channels listed are email and documentation.
Our verdict	Tolstoy helps ecommerce stores create product content, publish shoppable video, and guide shoppers toward products. Its formats include feeds, Stories, carousels, and tiles, with placements across product, homepage, collection, and landing… Read the review →	Smartzer turns product videos, live streams, advertisements, and short-form content into interactive shopping experiences. Brands, publishers, agencies, retailers, and creators can add clickable hotspots, product links, calls to action,… Read the review →

Strengths and trade-offs

• Tolstoy — where it wins

  • Publishes shoppable video across feeds, Stories, carousels, and tiles
  • Adds product tagging, recommendations, and virtual try-on
  • Connects with commerce, social, marketing, and analytics tools

  Where it doesn't

  • Starter begins at $8 per month, with no time-unlimited free plan
  • Advanced features are split across higher-priced plans
  • The listed features focus on video and guided discovery, not livestream shopping

• Smartzer — where it wins

  • Clickable hotspots and branching paths let viewers explore products.
  • Live shopping includes comments, reactions, and product carousels.
  • Integrates with Shopify, Salesforce, BigCommerce, and other commerce platforms.

  Where it doesn't

  • Pay As You Go has usage-based charges, so costs depend on usage.
  • Smartzer's main pricing page describes bespoke packages without public prices.
  • Support channels listed are email and documentation.

• Tolstoy8.5/10 · 30-day trial

  Shoppable video, product discovery, and virtual try-on for ecommerce stores.

  Visit TolstoyFull verdict →
• Smartzer8.2/10 · Paid

  Turn videos and live streams into interactive shopping journeys with product links and analytics.

  Visit SmartzerFull verdict →