Smartzer
Smartzer: A focused platform for turning video, livestreams, and playlists into commerce journeys. Ranked #21 of 26 in Interactive Video Software by our editors (6.9/10); pricing: Paid; best for live shopping and shoppable video.
At a glance
- Editor score6.9 / 10
- PricingPaid
- Best forLive shopping and shoppable video
- Free planNo
- Branching pathsYes
- Founded2012 · London, England, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Clickable hotspots, product links, and add-to-cart actions
- Live shopping with comments, reactions, and product carousels
- Shopify, Salesforce, BigCommerce, and other commerce integrations
Where it doesn't
- No free plan; Pay As You Go still applies usage-based charges
- Commerce-focused features may be too narrow for general video needs
- Advanced branding and language options require Smartzer Plus
Our verdict on Smartzer
Smartzer is a video commerce platform for brands, publishers, agencies, retailers, and creators. It turns product videos, live streams, advertisements, and short-form content into interactive shopping experiences. Viewers can select clickable hotspots, follow branching journeys, explore playlists, interact with live shopping events, and reach products through connected commerce actions. Website and app delivery is supported through an embeddable player, SDKs, iframe support, and APIs, making Smartzer a fit for teams that want commerce to sit inside video rather than beside it.
The plan structure is straightforward but usage-oriented. Pay As You Go includes shoppable video and live shopping, with charges based on usage; it is free to install, but it is not a free plan. Smartzer Plus adds a customised player template, instant add-to-cart integration, and customised language and currency options. The platform connects with Shopify, Salesforce, BigCommerce, Magento, WooCommerce, SAP Commerce Cloud, Demandware/SFCC, and Google Merchant Center. Those integrations make it more suitable for retailers and brands with an established product catalogue and checkout workflow than for teams seeking a standalone video editor.
Smartzer’s strongest distinction is the depth of its interactive commerce layer. Branching video journeys, shoppable hotspots, product carousels, calls to action, sales analytics, and live audience reactions cover several paths from discovery to purchase. The trade-off is focus: teams primarily looking for conventional video hosting, editing, or broad content management may find the product’s commerce orientation excessive. Smartzer suits organisations planning shoppable campaigns, live retail events, and embedded product discovery. Teams seeking a permanently free plan or a general-purpose video tool should consider another option.
Your product? Our editors can test Smartzer in depth and publish a review, labelled as paid · from $149/mo →
Smartzer pricing
All 2 Smartzer plans and prices →
Smartzer fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Branching paths | Yes |
| Interactive hotspots | Yes |
| Quizzes and assessments | Not verified |
| Annotations | Not verified |
| SCORM or xAPI | Not verified |
| Video length limit | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Shopify, Salesforce, BigCommerce, Magento, WooCommerce, SAP Commerce Cloud … See all → |
| Pricing | Paid (source) |
| Website | smartzer.com |
| Facts checked | 20 Sep 2026 |
Smartzer integrations
Smartzer lists 8 integrations on its own site.
- Shopify
- Salesforce
- BigCommerce
- Magento
- WooCommerce
- SAP Commerce Cloud
- Demandware/SFCC
- Google Merchant Center
See all Smartzer integrations →
Alternatives to Smartzer
- Cinema8A broad interactive video platform spanning marketing, training, analytics, and LMS workflows.9.3
- StornawayA capable choice for branching video, immersive media, quizzes, and LMS delivery.9.1
- Yo ScenarioA low-cost authoring tool for branching video, quizzes and scenario-based learning.8.9
See all Smartzer alternatives →
Also Ranked In
Smartzer is ranked in 5 of our directories.
Used Smartzer? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Smartzer for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Smartzer is listed in our Interactive Video Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/smartzer/"><img src="https://www.itechguides.com/best/badge/smartzer.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update