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Head-to-head · SMS Marketing Software

Textmagic vs Textluma

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Textmagic #5 in SMS Marketing Software 8.8/10 Paid ✓ 5 of 5 features Visit Textmagic
Textluma #25 in SMS Marketing Software 6.7/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit Textluma

Textmagic leads on 0 checks, Textluma on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTextmagic · 8.8/10
  • Free planonly Textluma
  • Free trialonly Textluma

Textmagic scores higher on our rubric for sms marketing software: 8.8 against 6.7 out of 10; our editors rank them #5 and #25.

Textluma offers free plan; Textmagic doesn't.

Textmagic is the better fit for businesses needing flexible pay-per-message SMS marketing. Textluma is the better fit for budget-conscious marketers wanting a free SMS plan.

  • Textmagic fits best

    Businesses needing flexible pay-per-message SMS marketing

  • Textluma fits best

    Budget-conscious marketers wanting a free SMS plan

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Textmagic 8.8/10 Visit ↗ Textluma 6.7/10 Visit ↗
At a glance
Editor score 8.8 6.7
Ranking #5 in SMS Marketing Software #25 in SMS Marketing Software
Best for Businesses needing flexible pay-per-message SMS marketing Budget-conscious marketers wanting a free SMS plan
Pricing model Paid Free plan + paid
Starting price $0.05/unit usage-based $49/mo
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Tickets, Docs Community
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features Textmagic 5/5 · Textluma 5/5
Workflow automation ✓ ✓
Audience segmentation ✓ ✓
MMS support ✓ ✓
Inbound messaging ✓ ✓
Compliance tools ✓ ✓
Specs
Subscriber limit Not checked yet Not checked yet
Message limit Not checked yet 10000 messages/mo
Our review
Pros
  • Pay-as-you-go billing at $0.049 per outbound SMS
  • Automation, segmentation, MMS, and two-way conversations
  • Web, iOS, Android, REST API, and third-party integrations
  • Free Starter plan includes campaigns, inbox, and 500 monthly messages
  • Growth adds workflows, segmentation, analytics, and 10,000 monthly messages
  • Two-way messaging, opt-ins, analytics, API, and webhooks support broader programs
Cons
  • No free plan for evaluating the service
  • Number and compliance fees may apply
  • Monthly plan pricing varies by country
  • Starter is limited to one number and 500 messages per month
  • REST API and webhooks are available only on Growth and Scale
  • Scale uses volume message pricing rather than a listed fixed monthly price
Our verdict

Textmagic is a business messaging platform for organizations sending permission-based SMS campaigns, operational notifications, reminders, and customer updates. It supports outbound and inbound SMS, MMS, two-way conversations, contact…

Read the review →

Textluma is an SMS and MMS marketing platform for growing brands in retail, hospitality, fitness, and services. It combines broadcast campaigns with personalization and scheduling, automated welcome, abandoned-cart, and win-back flows, a…

Read the review →
  1. TextmagicSMS Marketing Software 8.8Paid
  2. TextlumaSMS Marketing Software 6.7Free plan · 14-day trial

Strengths and trade-offs

  • Textmagic — where it wins

    • Pay-as-you-go billing at $0.049 per outbound SMS
    • Automation, segmentation, MMS, and two-way conversations
    • Web, iOS, Android, REST API, and third-party integrations

    Where it doesn't

    • No free plan for evaluating the service
    • Number and compliance fees may apply
    • Monthly plan pricing varies by country

  • Textluma — where it wins

    • Free Starter plan includes campaigns, inbox, and 500 monthly messages
    • Growth adds workflows, segmentation, analytics, and 10,000 monthly messages
    • Two-way messaging, opt-ins, analytics, API, and webhooks support broader programs

    Where it doesn't

    • Starter is limited to one number and 500 messages per month
    • REST API and webhooks are available only on Growth and Scale
    • Scale uses volume message pricing rather than a listed fixed monthly price

More comparisons

All SMS marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update