Head-to-head · SMS Marketing Software
Textmagic vs EZ Texting
Textmagic leads on 0 checks, EZ Texting on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTextmagic · 8.8/10
- Free trialonly EZ Texting
Textmagic scores higher on our rubric for sms marketing software: 8.8 against 8.7 out of 10; our editors rank them #5 and #6.
Textmagic is the better fit for businesses needing flexible pay-per-message SMS marketing. EZ Texting is the better fit for growing businesses needing a full SMS campaign toolkit.
- Textmagic fits best
Businesses needing flexible pay-per-message SMS marketing
- EZ Texting fits best
Growing businesses needing a full SMS campaign toolkit
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Side by side
| Feature | Textmagic 8.8/10 Visit ↗ | EZ Texting 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.7 |
| Ranking | #5 in SMS Marketing Software | #6 in SMS Marketing Software |
| Best for | Businesses needing flexible pay-per-message SMS marketing | Growing businesses needing a full SMS campaign toolkit |
| Pricing model | Paid | Paid |
| Starting price | $0.05/unit usage-based | $20/mo |
| Free plan | — | — |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web |
| Support | Email, Live chat, Phone, Tickets, Docs | Live chat, Tickets, Docs |
| Compliance | SOC 2, GDPR, SSO/SAML, 2FA | SOC 2, PCI DSS |
| Integrations | 7,000+ integrations | 7,409+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Textmagic 5/5 · EZ Texting 5/5 | ||
| Workflow automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| MMS support | ✓ | ✓ |
| Inbound messaging | ✓ | ✓ |
| Compliance tools | ✓ | ✓ |
| Specs | ||
| Subscriber limit | Not checked yet | 500 subscribers |
| Message limit | Not checked yet | 500 messages/mo |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Textmagic is a business messaging platform for organizations sending permission-based SMS campaigns, operational notifications, reminders, and customer updates. It supports outbound and inbound SMS, MMS, two-way conversations, contact… Read the review → |
EZ Texting is web-based SMS marketing software for businesses and organizations that need more than one-way bulk messages. It supports SMS and MMS campaigns, two-way conversations, contact imports, audience groups, scheduling, automated… Read the review → |
Strengths and trade-offs
Textmagic — where it wins
- Pay-as-you-go billing at $0.049 per outbound SMS
- Automation, segmentation, MMS, and two-way conversations
- Web, iOS, Android, REST API, and third-party integrations
Where it doesn't
- No free plan for evaluating the service
- Number and compliance fees may apply
- Monthly plan pricing varies by country
EZ Texting — where it wins
- Bulk SMS, MMS, two-way texting, and shared inbox support
- Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
- API access plus integrations with HubSpot, Zapier, and Mailchimp
Where it doesn't
- No free plan is available
- The lowest annual price requires annual billing
- Enterprise pricing is $3,000 per month
- Textmagic8.8/10 · Paid
Flexible pay-per-message SMS marketing with automation, MMS, and two-way messaging.
Visit TextmagicFull verdict → - EZ Texting8.7/10 · 14-day trial
A broad SMS toolkit covering campaigns, automation, segmentation, and two-way messaging.
Visit EZ TextingFull verdict →
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All SMS marketing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





