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Head-to-head · SMS Marketing Software

Textmagic vs EZ Texting

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Textmagic #5 in SMS Marketing Software 8.8/10 Paid ✓ 5 of 5 features Visit Textmagic
EZ Texting #6 in SMS Marketing Software 8.7/10 14-day trial Free trial✓ 5 of 5 features Visit EZ Texting

Textmagic leads on 0 checks, EZ Texting on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTextmagic · 8.8/10
  • Free trialonly EZ Texting

Textmagic scores higher on our rubric for sms marketing software: 8.8 against 8.7 out of 10; our editors rank them #5 and #6.

Textmagic is the better fit for businesses needing flexible pay-per-message SMS marketing. EZ Texting is the better fit for growing businesses needing a full SMS campaign toolkit.

  • Textmagic fits best

    Businesses needing flexible pay-per-message SMS marketing

  • EZ Texting fits best

    Growing businesses needing a full SMS campaign toolkit

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Textmagic 8.8/10 Visit ↗ EZ Texting 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #5 in SMS Marketing Software #6 in SMS Marketing Software
Best for Businesses needing flexible pay-per-message SMS marketing Growing businesses needing a full SMS campaign toolkit
Pricing model Paid Paid
Starting price $0.05/unit usage-based $20/mo
Free plan — —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Tickets, Docs Live chat, Tickets, Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA SOC 2, PCI DSS
Integrations 7,000+ integrations 7,409+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Textmagic 5/5 · EZ Texting 5/5
Workflow automation ✓ ✓
Audience segmentation ✓ ✓
MMS support ✓ ✓
Inbound messaging ✓ ✓
Compliance tools ✓ ✓
Specs
Subscriber limit Not checked yet 500 subscribers
Message limit Not checked yet 500 messages/mo
Our review
Pros
  • Pay-as-you-go billing at $0.049 per outbound SMS
  • Automation, segmentation, MMS, and two-way conversations
  • Web, iOS, Android, REST API, and third-party integrations
  • Bulk SMS, MMS, two-way texting, and shared inbox support
  • Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
  • API access plus integrations with HubSpot, Zapier, and Mailchimp
Cons
  • No free plan for evaluating the service
  • Number and compliance fees may apply
  • Monthly plan pricing varies by country
  • No free plan is available
  • The lowest annual price requires annual billing
  • Enterprise pricing is $3,000 per month
Our verdict

Textmagic is a business messaging platform for organizations sending permission-based SMS campaigns, operational notifications, reminders, and customer updates. It supports outbound and inbound SMS, MMS, two-way conversations, contact…

Read the review →

EZ Texting is web-based SMS marketing software for businesses and organizations that need more than one-way bulk messages. It supports SMS and MMS campaigns, two-way conversations, contact imports, audience groups, scheduling, automated…

Read the review →
  1. TextmagicSMS Marketing Software 8.8Paid
  2. EZ TextingSMS Marketing Software 8.714-day trial

Strengths and trade-offs

  • Textmagic — where it wins

    • Pay-as-you-go billing at $0.049 per outbound SMS
    • Automation, segmentation, MMS, and two-way conversations
    • Web, iOS, Android, REST API, and third-party integrations

    Where it doesn't

    • No free plan for evaluating the service
    • Number and compliance fees may apply
    • Monthly plan pricing varies by country
  • EZ Texting — where it wins

    • Bulk SMS, MMS, two-way texting, and shared inbox support
    • Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
    • API access plus integrations with HubSpot, Zapier, and Mailchimp

    Where it doesn't

    • No free plan is available
    • The lowest annual price requires annual billing
    • Enterprise pricing is $3,000 per month

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update