Head-to-head · Marketing Attribution Software
Tenjin vs Wicked Reports
Tenjin leads on 2 checks, Wicked Reports on 2, and 3 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTenjin · 6.0/10
- Lowest starting priceTenjin · $200/mo
- Free planonly Tenjin
- Most featuresWicked Reports · 4 of 4
Tenjin scores higher on our rubric for marketing attribution software: 6.0 against 5.9 out of 10; our editors rank them #13 and #15.
Tenjin offers free plan; Wicked Reports doesn't. Tenjin is cheaper to start at $200/mo against $499/mo. Wicked Reports offers multi-touch attribution; Tenjin doesn't. On attribution models, Wicked Reports gives you Multi_touch where Tenjin offers Single_touch. Wicked Reports leads on journey window: 90 days versus 7 days.
Tenjin is the better fit for mobile teams prioritizing low-cost measurement. Wicked Reports is the better fit for ecommerce teams needing customer-level revenue attribution.
- Tenjin fits best
Mobile teams prioritizing low-cost measurement
- Wicked Reports fits best
Ecommerce teams needing customer-level revenue attribution
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Side by side
| Feature | Tenjin 6.0/10 Visit ↗ | Wicked Reports 5.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 6.0 | 5.9 |
| Ranking | #13 in Marketing Attribution Software | #15 in Marketing Attribution Software |
| Best for | Mobile teams prioritizing low-cost measurement | Ecommerce teams needing customer-level revenue attribution |
| Pricing model | Free plan + paid | Paid |
| Starting price | $200/mo (best) | $499/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Email, Live chat, Phone, Docs | Email, Live chat, Phone, Tickets |
| Compliance | SOC 2, ISO 27001, GDPR | GDPR |
| Integrations | 1,000+ integrations | 13 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Tenjin 3/4 · Wicked Reports 4/4 | ||
| Multi-touch attribution | — | ✓ (best) |
| Offline data attribution | ✓ | ✓ |
| Revenue attribution | ✓ | ✓ |
| Data warehouse export | ✓ | ✓ |
| Specs | ||
| Attribution models | Single_touch | Multi_touch |
| Journey window | 7 days | 90 days (best) |
| Data retention | Not published | Limited |
| Our review | ||
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| Our verdict | Tenjin is a mobile measurement and marketing analytics platform for app developers, game studios, publishers, and performance marketers. It connects app installs and in-app activity with advertising sources, then brings together ad spend,… Read the review → |
Wicked Reports is a web and API marketing attribution platform for ecommerce brands, subscription businesses, agencies, and paid-media operators. It connects advertising, CRM, shopping-cart, payment, and customer data to attribute leads,… Read the review → |
Strengths and trade-offs
Tenjin — where it wins
- Permanent free plan with 2,000 free conversions per month
- Mobile attribution, spend, revenue, SKAdNetwork, fraud, and deep linking
- Exports, APIs, and data warehouse support for downstream analysis
Where it doesn't
- Verified attribution model is single-touch rather than multi-touch
- The documented default device-matching window is seven days
- Paid plan structure is tied to conversion volume and tier selection
Wicked Reports — where it wins
- Order-level revenue, customer attribution, cohort, and LTV reporting
- First-click, last-click, U-shaped, and linear attribution models
- Integrations, APIs, warehouse export, and offline Google conversions
Where it doesn't
- Starts at $499 per month, limiting fit for smaller teams
- Advanced capabilities such as Amazon integration require Maximize
- Data retention is limited
- Tenjin6.0/10 · Free plan · paid from $200/mo
Broad mobile measurement with a free entry point, but single-touch attribution limits depth.
Visit TenjinFull verdict → - Wicked Reports5.9/10 · From $499/mo
Customer-level revenue attribution with multi-touch models, LTV reporting, APIs, and commerce integrations.
Visit Wicked ReportsFull verdict →
All marketing attribution software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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